Marco Odasso

Marketing and Business Development Consultant @Odasso Consulting

💸 Marketing👍 Sales & BizDev🧨 Consulting🧮 EducationCommunications ManagerContent ManagerEmail Marketing ManagerDigital Ads ManagerEvent ProducerCopywriterMarketing Analytics ManagerLecturerSales ManagerTutorBusiness AnalystCustomer ResearcherEngagement ManagerMarketing DirectorCRM managerProfessor

I am a seasoned marketing and business development consultant. With a career spanning multiple industries, I developed a reputation as a strategic thinker and problem solver. I have a proven track record in identifying and capturing market opportunities to accelerate expansion, increase revenues, and improve profit contributions. Prior to establishing my own consultancy, I held various leadership roles in several prominent companies (Digital Media Technologies, Avid, Ventuz, etc.), where I honed my marketing and business development skills. My expertise includes strategic planning, brand development, and customer relationship management. I hold a degree in Journalism and am known for my dynamic leadership style and innovative approach to tackling business challenges.

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Work Background

Marketing and Business Development Consultant

Jun. 2023

Digital Media TechnologiesSales and Marketing Director

Jul. 2020 - Jun. 2023Hertford, England, United KingdomMy role is to support Digital Media Technology Group to develop into a leading role in the digital media industry, by highlighting our experience in bespoke solutions for Digital Signage, DOOH, Real-Time graphics and immersive design, and customer journeys that engage our clients' audiences.

stereolizeHead of Sales and Marketing

Apr. 2018 - Dec. 2019Munich Area, GermanyMy role at Stereolize consisted not only in making sure that sales and marketing perform within (or beyond) the pre-established goals and forecast. I also shared the responsibility of ensuring that Stereolize's business model was sustainable and future proof.

VentuzSales and Marketing Director

Jan. 2015 - Mar. 2018Hamburg Area, GermanyI was in charge of global sales and marketing strategies and activities for Ventuz Technology, developer of real-time graphics content creation, authoring and play-out control software. Ventuz is designed for high-end audiovisual content production including interactive presentations and events, video walls, on-air broadcast graphics and in-studio lighting and staging. Ventuz combines robust stability and streamlined functionality that can be easily integrated into complex hardware and software systems.

IndependentIndependent Social Media & Digital Marketing Consultant

Aug. 2012 - Dec. 2014SpainDefinición y diseño de estrategias de Social Media y Marketing online para clientes que operan en mercados e industrias de distinta índole. Monitorización de la visibilidad y la reputación de marcas y productos en los Social Media, a través de un sistema propio. Servicios de formación e implementación de departamentos digitales.

709 Media RoomSocial Media Marketing Strategist

Dec. 2010 - Oct. 2014SpainResponsable del marketing digital y de la estrategia en Social Media para el proyecto de formación profesional audiovisual 709 Media Room.

Escuela CESDirector of the Master Degree on Community Manager and Communications 2.0

Apr. 2010 - May. 2014Madrid Area, SpainCoordinator of the Community Manager Master, for marketing professionals and graduates.

PRISACommunications expert

Aug. 2011 - Aug. 2012Tres Cantos, MadridCommunications development for the CANAL+ brand in Spain. In charge of communications for the digital content delivery platform CANAL+ YOMVI.

La máquina de la comunicaciónDirector

Apr. 2009 - Aug. 2011La máquina de la comunicación es una agencia especializada en marketing y comunicación, con especial énfasis en el sector audiovisual y las nuevas tecnologías.

Independent ConsultingConsultant

Jul. 2008 - Apr. 2009Thanks to my wide experience, I have started a new project in which the goal is to provide the customer the best services in terms of communications, marketing and PR. I work on traditional media and advertising platforms as well as the online realm, doing Web consulting, site definition and creation, online marketing and virals.