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Work Background
LUNGevity FoundationGraphic Designer
Sep. 2024Chicago, Illinois, United StatesMain graphic designer of the company, collaborating with the marketing team on graphic design for social media, events, and internal and external communications.
Brain MasterDiseñadora gráfica
Mar. 2024 - Sep. 2024ColombiaEstablished and maintained consistent branding across social media platforms, ensuring that all visual assets adhered to brand guidelines and reflected the brand's personality and values. Stayed abreast of industry trends and platform updates to innovate and adapt social media content strategies, resulting in improved performance metrics and increased audience engagement. Collaborated with cross-functional teams, including marketing, copywriting, and social media management, to align design efforts with overall campaign objectives and messaging. Translated conceptual ideas into visually appealing designs across various mediums.
VelilladsDiseñadora gráfica
Mar. 2023 - Mar. 2024Cali, Valle del Cauca, ColombiaCollaborated with social media managers to brainstorm and execute creative campaigns, contributing innovative design concepts and ideas. Designed graphic materials for email marketing campaigns and web banners, enhancing brand visibility and driving customer engagement. Designed and produced visually compelling graphics, optimized for different social media channels such as Instagram, Facebook, LinkedIn, and TikTok. Conducted A/B testing and analyzed social media analytics to optimize content performance, identify trends, and inform future content creation and strategy. Managed the social media content calendar, organizing and scheduling content to ensure timely and consistent delivery of high-quality visual assets.
Smurfit KappaAnalista de mejoramiento continuo
Jul. 2021 - Jul. 2023Yumbo, Valle del Cauca, ColombiaLed the design of graphic material, including mailings, brochures, presentations, booklets, and other internal communication materials, ensuring consistency in brand identity and message delivery. Collaborated cross-functionally with departments such as marketing, finance, and human resources to conceptualize and create a wide range of graphic materials. Maintained meticulous attention to detail throughout the design process, ensuring accuracy and quality in all deliverables.
Smurfit KappaPracticante de mercadeo y comunicaciones
Jan. 2021 - Jul. 2021Cali, Valle del Cauca, Colombia
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