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Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Network Power<100 people
Roles
🧨62%
Consulting
💸50%
Marketing
✨50%
Business Owner
Geos
🇬🇧12%
United Kingdom
🇺🇸12%
United States
Work Background
Iguana DoradaOwner / CMO / Creative Director
Jan. 2019Guatemala, Guatemala- Developed and executed a comprehensive brand strategy, positioning Iguana Dorada as Guatemala’s leading garage sales platform, increasing brand recognition by 35% in two years. - Designed and optimized the company’s website, improving user experience and reducing bounce rate by 40%, driving a 20% increase in online transactions. - Led content creation and web design initiatives, aligning all marketing materials with the brand’s sustainable mission, resulting in a 25% rise in customer engagement. - Utilized SEO best practices to enhance organic traffic, achieving a 30% increase in web traffic through keyword optimization and backlink strategies. - Implemented a comprehensive social media content calendar, leading to a 15% growth in social media following and improved campaign ROI by 20%.
CorchosMarketing Manager
Jan. 2017 - Jan. 2018Guatemala- Developed and managed product strategies, increasing sales by 15% through optimized market segmentation and distribution channels.
- Designed and implemented a comprehensive sales tracking system, improving profitability tracking by 20% and optimizing contribution margins by 10%.
- Defined A&P budgets and conducted in-depth market research, which identified emerging trends, leading to a 10% increase in profitability.
- Created detailed performance metrics and dashboards to monitor sales performance, resulting in improved resource allocation and operational efficiency.
Umbral S.A.Business Unit Manager
Oct. 2009 - Jan. 2016Guatemala- Led the strategic planning and development of 50+ brands across multiple markets, driving a 20% increase in brand awareness and securing market leadership in Guatemala and El Salvador.
- Managed pricing, margins, and A&P budgets, resulting in a 15% reduction in operational costs and an increase in profitability.
- Conducted ongoing consumer behavior analysis and competitor research, leading to innovative marketing strategies that increased sales by 25%.
- Organized and delivered training programs for sales teams, resulting in a 20% improvement in team performance and increased client satisfaction.
Nichromet Guatemala, S.A.Administrative Manager
Jan. 2008 - Mar. 2009Guatemala- Overhauled administrative, labor, and legal operations, ensuring 100% compliance with local regulations, reducing legal risks by 15%.
- Streamlined grant and contract processes, reducing approval times by 30% and improving alignment with corporate policies.
- Supervised field activities and led industrial safety programs, reducing workplace accidents by 10% through targeted training initiatives.
Stem Cell of Central America, S.A.Administrative Manager
May. 2007 - Nov. 2007Guatemala, GuatemalaIn my role as Administrative Manager at Stem Cell of Central America, S.A., I led cross-functional teams to implement policies aligned with safety, hygiene, and quality standards. I supervised logistics and established customer service strategies to drive business growth and strengthen market presence.
BAUeConsultant, Brand & Marketing Strategy
Jan. 2005Guatemala, Guatemala- Grew BAU-e’s revenue by 25% over two years by developing and implementing new brand strategies, utilizing targeted SEO marketing and enhanced social media presence.
- Advised clients on comprehensive brand strategies, resulting in a 30% increase in market share for top clients through improved positioning and content optimization.
- Executed data-driven market research and customer segmentation analyses to tailor marketing strategies, leading to a 20% rise in conversion rates.
- Strengthened online presence for clients through strategic use of SEO, resulting in a 40% increase in website traffic and a 15% boost in brand visibility.
Tikal Jets AirlinesMarketing Manager
Oct. 2004 - Jun. 2006Guatemala, GuatemalaIn my role as Marketing Manager at Tikal Jets Airlines, I spearheaded the development and implementation of strategic marketing initiatives, ensuring cohesive communication with key stakeholders. I successfully managed marketing budgets and implemented ticketing control systems to enhance operational efficiency and brand visibility.
The Methodist Hospital – GuatemalaGeneral Manager
Oct. 2003 - Sep. 2004Guatemala, Guatemala• Facilitated seamless communication and logistics for regional patients traveling to the U.S.
• Prepared and presented detailed financial and accounting reports to the Houston headquarters.
• Spearheaded the implementation of strategic planning systems in Guatemala, aligning with the hospital's standards.
• Provided administrative assistance to traveling physicians and ensured smooth operations for patients receiving care abroad.
Bloteca, S.A.Administrative Assistant / Operations and Logistics
Jun. 2000 - Jan. 2003Guatemala, Guatemala• Managed seamless integration between manufacturing, planning, and product dispatch to optimize resources and drive cost efficiency.
• Supervised production processes, ensured quality control, and oversaw dispatch operations for VIP customer service.
• Led a team of 50+ employees, supervised payroll, and fostered a productive work environment.
TexacoReceptionist / Human Resources Assistant
Dec. 1993 - Jul. 1999Guatemala, GuatemalaI started as the Receptionist for the main offices and moved up to Human Resources Assistant where I coordinated automated systems for personnel selection and managed payroll processing for over 400 employees. I also led employee training programs to enhance workforce capabilities and spearheaded telemarketing studies to improve service quality.
Pana DiversSchool and Store Clerk / Dive Master - 90915
Mar. 1991 - Aug. 1993Guatemala, Guatemala
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