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Work Background
Founder & Freelance UX/UI Design Lead | &Bunt
&BuntFounder & Freelance UX/UI Design Lead | &Bunt
Sep. 2025
UX/UI Team Lead
LOOPUX/UI Team Lead
Jul. 2021 - Aug. 2025Munich, Bavaria, GermanyLeadership & Team Development • Established, expanded, and led a high-performing remote team of 8 UX/UI designers, doubling its size while fostering creativity and professional growth through mentorship. • Established design best practices, feedback loops, and team frameworks for efficiency and quality. • Facilitated cross-functional collaboration with designers, growth hackers, developers, and stakeholders. UX Strategy & Design Execution • Designed and delivered UX/UI solutions for local and global brands across fashion, outdoor sports, lifestyle, pharmaceutical, healthcare, retail, telecommunications, finance, and AI, collaborating with Porsche, Puma, Red Bull, Siemens Healthineers, SPAR, Atomic/Armada, Salewa and Compeed. • Designed digital products, eCommerce solutions, and customer-centric experiences with a focus on usability and accessibility. • Developed scalable design systems, ensuring consistency and workflow efficiency. • Led user research, testing, and data-driven design decisions to optimize customer experience. • Aligned designs with business goals, user needs, and technical feasibility. Project & Business Management • Managed planning, budgeting, and resource allocation, ensuring on-time and on-budget project delivery. • Led pitches, chemistry calls, and stakeholder presentations, driving business growth. • Defined roadmaps, feature prioritization, and product innovation with key stakeholders. • Balanced design excellence with business impact. Innovation & Process Optimization • Continuously improved team workflows and efficiency through new strategies. • Advocated for accessibility, inclusivity, and ethical design in all products. • Researched and integrated emerging trends, tools, and AI-driven UX enhancements. • Optimized collaboration and handoffs between UX, UI, and development teams.
Senior UX/UI Designer
LOOP New Media GmbHSenior UX/UI Designer
Sep. 2020 - Jul. 2021Munich - SalzburgUX/UI Strategy & Design • Designed intuitive, user-centered digital products, eCommerce platforms, and web/mobile applications. • Created wireframes, prototypes, and high-fidelity UI designs that enhance user experience. • Ensured usability, accessibility, and responsiveness across all digital interfaces. • Translate business objectives into compelling user experiences that drive engagement. • Solve complex UX challenges with creative, data-informed solutions. User Research & Data-Driven Design • Analyzed customer behavior, data analytics, and feedback to improve user journeys. • Implemented A/B testing and iterative design for continuous UX enhancements. Cross-Functional Collaboration • Worked closely with project managers, developers, and marketing teams to align design with business goals. • Ensure seamless handoff between design and development, optimizing implementation.
Expert Digital Experience Designer
Martin et Karczinski GmbHExpert Digital Experience Designer
Feb. 2018 - Aug. 2020Munich Area, GermanyUX/UI Design & Execution • Designed and delivered UX/UI solutions for local and global brands across healthcare, air transportation, eCommerce, luxury real estate, and lifestyle product design, collaborating with brands such as Lufthansa, Miles & More and Occhio. • Designed user-friendly digital products, websites, and mobile applications with a strong focus on usability. • Created wireframes, prototypes, and high-fidelity UI designs to bring concepts to life. • Ensured designs are responsive, accessible, and aligned with brand guidelines. • Contributed to design systems by maintaining consistency in UI components. • Iterated designs based on research insights and stakeholder feedback. • Translated business requirements into intuitive user experiences. Collaboration & Handoff • Work closely with senior designers, developers, and project managers to ensure smooth project execution. • Participated in design reviews and brainstorming sessions. • Prepared clear design documentation for development handoff.
Junior Designer
Forevermark at De BeersJunior Designer
May. 2017 - Dec. 2017Milan Area, ItalyCreative & Visual Design • Designed illustrations to enhance brand visuals across digital and print materials. • Assisted in photography styling and setup, ensuring consistency with brand aesthetics. • Researched and sourced stock materials to align with campaign needs. Marketing & Brand Support • Assisted in the creation of marketing campaigns, supporting senior designers in executing their art direction. • Provided general design support to the brand team, ensuring smooth execution of projects.
Freelance — Strategist / UX / UI / Brand Designer
FreelanceFreelance — Strategist / UX / UI / Brand Designer
Nov. 2015 - Jan. 2018Led branding, packaging, and digital design projects across diverse industries, merging strategic thinking with visual storytelling to create impactful brand experiences. • Branding & Packaging Design Développés unique brand identities and packaging solutions for the food industry in Colombia, enhancing shelf appeal and market recognition. • Illustration & Wine Label Design Created distinctive illustrations and graphic languages for wine labels in Italy, blending storytelling with visual aesthetics. • Fashion Branding & E-Commerce Directed branding, art direction, and e-commerce website design for a Colombian fashion brand, strengthening its digital and retail presence. • Corporate B2B Web Design Designed and developed a corporate website for a plastic manufacturer, optimizing its digital presence for a B2B audience. • Fashion Graphics & Patterns Designed T-shirt graphics and patterns for a fashion brand, aligning with contemporary trends and brand identity.
Freelance |  Strategist / UX / UI / Brand Designer
FreelanceFreelance | Strategist / UX / UI / Brand Designer
Nov. 2015 - Jan. 2018Led branding, packaging, and digital design projects across diverse industries, merging strategic thinking with visual storytelling to create impactful brand experiences. • Branding & Packaging Design Développés unique brand identities and packaging solutions for the food industry in Colombia, enhancing shelf appeal and market recognition. • Illustration & Wine Label Design Created distinctive illustrations and graphic languages for wine labels in Italy, blending storytelling with visual aesthetics. • Fashion Branding & E-Commerce Directed branding, art direction, and e-commerce website design for a Colombian fashion brand, strengthening its digital and retail presence. • Corporate B2B Web Design Designed and developed a corporate website for a plastic manufacturer, optimizing its digital presence for a B2B audience. • Fashion Graphics & Patterns Designed T-shirt graphics and patterns for a fashion brand, aligning with contemporary trends and brand identity.
Junior Designer
moodley brand identityJunior Designer
Sep. 2014 - Oct. 2015Vienna, AustriaBranding & Digital Design • Created the branding and website for an architecture firm, developing a cohesive visual identity and digital presence. • Contributed to the brand expansion of NENI and Viani, designing menus, graphic elements, and supporting brand consistency. • Assisted in the branding and design of logistics companies, ensuring strong visual communication. • Worked across hospitality, architecture, and logistics sectors, adapting design strategies to different brand needs. Creative & Production Support • Assisted senior designers in concept development, research, and asset creation for various projects. • Helped with photo styling, stock imagery selection, and presentation decks to enhance brand storytelling. • Gained hands-on experience in brand identity, digital design, and graphic systems while working in a dynamic, fast-paced agency environment.
Designer Intern
Hunter & GattiDesigner Intern
Oct. 2013 - Feb. 2014Barcelona, SpainPhoto Editing & Retouching • Assisted in photo editing and retouching, enhancing images for marketing and branding purposes. • Supported the post-production process, ensuring high-quality visuals aligned with the brand’s aesthetic. Marketing & Creative Support • Collaborated with the marketing team to create visual assets for campaigns and social media. • Provided general design support, ensuring consistency across all visual communications.
Accounting Assistant
Productos Quimicos Andinos S.A.Accounting Assistant
Jan. 2005 - Dec. 2010Manizales, Colombia• Maintained organized financial records and assisted with document filing. • Provided administrative support to the accounting team, ensuring smooth daily operations.

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Carolina Poch: Design, Strategy, and AI
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