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Work Background
IDLeasingMarketing Specialist
Apr. 2025Yerevan, Armeniao Leading the development and execution of integrated marketing campaigns, strengthening ID Leasing’s brand positioning and market presence. o Driving social media strategy and content creation, ensuring alignment with business objectives. o Overseeing brand marketing initiatives, including market research, competitor analysis, and coordination with external vendors. o Managing creation of written and visual content for campaigns, newsletters, and promotional activities, ensuring consistency with brand messaging. o Maintaining and updating the company website, optimizing content and user experience with SEO best practices.
SoftLandMarketing Content and Communications Manager
Mar. 2024 - Feb. 2025Yerevan, Armeniao Managing end-to-end website development projects for clients, including content creation for SEO optimization, and user experience enhancement. o Collaborating with cross-functional teams to execute strategic marketing initiatives, including social media campaigns and content distribution, resulting in a 30% increase in organic traffic and improved search engine rankings. o Developing and implementing comprehensive content marketing strategies, increasing the company’s outreach and digital presence, and driving a 55% increase in social media engagement. o Facilitating internal and external communications, ensuring effective coordination between clients and teams for project updates, feedback, and content approval.
Fast MediaContent Manager
Nov. 2023 - Feb. 2024Yerevan, Armeniao Monitored the development and distribution of content marketing strategies for promotional campaigns. o Created and managed the content on the website and the app of Fast TV aligning with SEO analytics, resulting in a 45% increase in organic traffic and more than 30% improvement in search rankings over a quarter. o Conducted market research and segmentation for personalized content generation and user experience.
Local Express ArmeniaDigital Marketing Intern
Jun. 2023 - Aug. 2023Armeniao Developed personalized digital marketing strategies for US-based companies operating in food retail. o Launched and ran tailored campaigns through Meta Advertising, cutting the advertisement costs by >30% monthly. o Monitored and analyzed the ad campaigns for adjustments, conducted market research on trends on each portfolio.
«ՀԱՄԱՅՆՔԱԳԵՏ» սեղանի խաղ | "HAMAYNQAGET" board gameCo-Founder
Jan. 2023Yerevan, ArmeniaInnovative civic education initiative aimed at integrating interactive learning into Armenian high schools. The project focuses on raising awareness of local self-governance, decision-making processes, and active citizenship, encouraging students to contribute to their communities. o Collaborated with the RA Ministry of Education, Science, Culture, and Sports, and the AUA Center for Leadership and Governance to design and implement the educational methodology. o Managed partnerships with vendors, schools, and NGOs to ensure effective distribution and execution of the educational project. o Oversaw financial planning, budget allocation and tracking. o Piloted the board game with 350+ students in Vanadzor high schools and other youth groups across Armenia.
American University of ArmeniaHackathon Organizer
Jan. 2023 - May. 2023Yerevan, Armeniao Took part in organizing the hackathon along with OCELG, aimed to promote civic education, leadership, and community development. o Developed an innovative educational methodology in a board game format to promote civic education, which was implemented in the hackathon. o Set up ties and communicated with vendors. o Analyzed financial processes happening within the scope of the event.
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