I’m a marketing specialist with hands-on experience in growth strategy, campaign planning, market research, and brand positioning for startups and emerging companies. I specialize in turning complex ideas into clear, compelling messaging and building structured go-to-market plans that convert.
My background includes working with tech-driven and innovation-focused projects, where I’ve handled campaign planning, content strategy, funnel optimization, and product positioning. I enjoy working on early-stage challenges — shaping ideas, building structure, and creating scalable systems.
Currently, I’m open to short-term projects, consulting, and growth-focused collaborations in marketing strategy, campaign execution, research, and brand development.More...
George Arabatlian
Head of Commercial Partnerships@BETER
Verified
At BETER, my leadership in Commercial Partnerships is focused on building and expanding strategic collaborations, driving sales initiatives, unlocking upselling opportunities, and conducting in-depth market research to fuel the company’s growth. With a strong understanding of the iGaming industry, I specialize in Sportsbook Data Feeds, Casino Aggregation, and Betting Content Acquisition.
Alongside my core expertise, I am passionate about and actively engaged in the sweepstake casino space, staying ahead of the latest trends and developments to help shape the future of online gaming.
Previously, as Head of Content Acquisition & Partnerships at Fast Media, I secured exclusive rights to high-profile sports events and leagues, significantly boosting market presence. My passion for process improvement, new business development, and operational excellence has consistently driven innovation across both the hospitality and iGaming sectors.More...