Total R, est.uaHead of advertising department / product manager;
Jan. 2010 - Dec. 2010Main activities: Selling of website advertising, residual traffic sales, create and implement the strategy to work with sales houses, media buyers, ad networks, partners negotiation, create and implementation new and non-standard advertising positions, analyst and increase CTR Tools: Adsense, AdRiver, Admixer, DoubleClick, Openx, Basecamp, GemiusDirectEffect Main achievements: Create and implement the strategy of salling media advertising, made stable relations with such media buyers as: TakiTak, Capital Media Buyers, Go2net, Adpro, Admixer, Lun and others. Sold more than 45% residual traffic; Personal advertise sales of over 50 000 uah per month; Implemented such banners systems as: openx, adriver, admixer, DoubleClick Implemented (as product manager) new advertising positioning which given conversion (CTR) in 2,5% (for comparison, CTR for the usual banner position is 0.25%)