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Work Background
UXD LabPartner & Product Strategist
Sep. 2024Los Angeles and ZurichEnabling startups and SMEs to build user trust, differentiate, enable data-driven decision-making, and scale. Delivering user insights and product development to help you scale your business – with Swiss precision and American ingenuity.
Swiss American Chamber of Commerce Southern CaliforniaBoard Member
Dec. 2023Los Angeles, California, United StatesWe connect Swiss and Californian entrepreneurs to build stronger ties between Switzerland and Southern California.
LUMANHead of Marketing & Business Development
Feb. 2023 - Dec. 2023Los AngelesConsulted with C-level client executives to accelerate innovation. Built sales funnel from scratch. Transformed brand messaging into a user-centric story. Developed and implemented a comprehensive digital marketing strategy. Led and executed sales and marketing campaigns along with content strategy, significantly enhancing audience engagement, brand positioning and visibility.
SiemensSenior Sales Account Executive
Jan. 2022 - Jan. 2023Los Angeles, California, United StatesManaged $1M/year portfolio of top key accounts. Consulted with senior-level executives to develop digitalization strategies for critical infrastructure and green buildings, including comprehensive technology roadmaps.
where boundaries dissolve podcastPodcast Host
Sep. 2020Los Angeles and ZurichMy podcast platform reaches a community of +10,000 impact leaders interested in personal growth and leadership for more purpose, creativity, and innovation. My podcast features c-level executives, change makers, and coaches who share their growth and transformation story.
SiemensGlobal Portfolio Manager
Aug. 2019 - Dec. 2021Zug, Canton of Zug, SwitzerlandLed the development of digital services and software products portfolio valued at $2 billion for the division’s most profitable business unit. Transformed service development processes by introducing Design Thinking and user-centric methodology. Led cross-functional teams to execute on market growth strategies. Designed and successfully executed strategic transformation initiatives.
Siemens Building TechnologiesUser Experience Manager
Jan. 2019 - Sep. 2019Developed user-centric software product visions. Designed and ran business model innovation workshops, and led user-research. Led the assessment of global technology vendors and partners.
SiemensUser Experience Researcher
Jan. 2018 - Oct. 2018Led and conducted UX/UI to turn the energy efficiency software into a scalable SaaS offering for the division's consulting services business line, in the most profitable European Market.
SiemensWorking Student in Strategic Marketing
Apr. 2017 - Dec. 2017ZugDigital storytelling for internal awareness on digitalization change program.
Hapa AGSales Support Coordinator
May. 2016 - Nov. 2016Zürich und Umgebung, SchweizSupported sales back-office during my master studies.
Parfums Christian DiorMarketing Assistant
Aug. 2015 - May. 2016Zürich und Umgebung, Schweiz
Triumph InternationalAssistant to Head of Global DNO and Team Assistant of DNO, CES & PUR
Aug. 2010 - Jan. 2012Bad Zurzach
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