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Work Background
Horae of SpringCo-Founder
Dec. 2022New York, United States
Dia&CoSocial Media Coordinator
Mar. 2020New York, United StatesCreate a Social Media and Community Building Strategy
Create and optimize content that resonates with the consumer
Analyze of-the-moment consumer trends
Set and analyze quarterly benchmarks against our growth strategy
Social Media Marketing and Strategy ConsultantFreelance Social Media Marketing and Community Building Consultant
Jan. 2018Identify target market and key segments through in-depth analysis of markets and related trends.
Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.
Conduce a plan to manage online and social media communications designed to promote company brand, image and values.
Engage online audiences by placing a strong focus on sales process support and responding to inquiries and comments timely and knowledgeably.
Dia&CoMerchandise Assistant
May. 2017 - Jun. 2018175th Varick St.Assist buyers in the assortment building process; Negotiate with vendors in the interest of margin goals.
Help strategize inventory buys to support seasonal merchandise
Create mood board and/or trend and color analysis for future seasons and collections.
Build and foster relationships with a portfolio of 100+ vendors
Manage 10+ brands; Manage and track POs for every collection.
Analyze product performance and white space opportunities to increase company’s ROI.
ALTUZARRAMarket Week Assistant
Feb. 2017 - Feb. 2017Greater New York City AreaMerchandise FW17 samples in the showroom and maintain the showroom organization and merchandise. Assist with sample pulls and returns for showroom appointment with buyers such as Bloomingdale’s, Saks Fith Avenue, etc.
Style and dress multiple models during market week.
Agency Marketing MachineAccount Manager
Feb. 2016 - Feb. 20173050 Biscayne BlvdManage up to thirty clients across the country to help them excel in their communities.
Create branding material for clients, such as logo, mission, etc. and manage their custom-built website.
Create a Community Cause Campaign every 60-90 days for every client to help a local child or family in need.
Pitch client’s agencies and associated community cause to media outlets to place stories in online media, local print, TV, and radio.
Manage social media accounts (Facebook, Twitter, and Google+) to increase brand recognition.
Edit clients’ monthly print and online publication of “Our Hometown Magazine”.
Provide clients monthly reports to evaluate their progress and ROI.
DOT Communications PRPR Intern
Aug. 2015 - Dec. 2015San JuanCreate Public Relations campaigns for Diageo, L’Oréal Caribe, and other clients.
Coordinate events and special collaborations for Diageo and Lóréal Caribe.
Keep track of press to capture press impressions and gain knowledge about the competition.
In charge of monthly reports for the company and its clients.
Steve MaddenMerchandise Manager/Buyer
Apr. 2015 - Dec. 2015Puerto RicoMaintain inventory, budgets, and sales quotas.
Coordinate sales meetings and build strong relationships with sellers and buyers.
Assist trade shows to select samples of upcoming collections.
Seek influencers who would best represent the brand.
Supervise product presentation, social media presence, and forecast future trends.
Coordinate events to showcase current or new collections.
Arteaga & Arteaga AdvertisingPR Intern
Jun. 2014 - Jul. 2014Guaynabo, PROrganize and keep track of press placements.
Worked as Fox and HBO movie critic and published reviews on local online and print media.
Participated in various innovative campaigns to increase awareness of community causes.
MerodeaSocial Media Coordinator
Feb. 2014 - Mar. 2015Managed company’s Social Media activities.
Copy Writer for Meroideas: www.blog.merodea.com
Managed monthly photo shoots, marketing campaigns, events, and collaborations.
Represented the company in social events and interviews for Wapa TV.
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