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Work Background
Chief Creative & Operations Strategist
Mindstorm Communications GroupChief Creative & Operations Strategist
Sep. 2007Charlotte, NCStaff Manager and Director • Staff and employee manager of full time, vendors and contract labor • Team building • Employee and labor motivating Creative Duties: • Creative director of B2B creative services • Photography director • Production manager • Traffic manager assistant • Creative coordinator between creative and management Digital Marketing Director • Digital marketing planner and campaign lead • Digital strategic planer • Digital analyst lead • Digital PPC campaign coordinator • Google Analytics and Adwords certified • Email marketing manager • Social media planner and coordinator • E-commerce planner and director • Hubspot experience Project and Traffic Manager • Project planner and key point of contact • Project traffic manager and director • Project estimator and negotiator • Project team leader and director • Strategic planning coordinator • Managing and creating resolutions regarding voiced concerns Financial Team Leader • Project budget manager and planner – ranging from $5,000.00 - $550,000.00 • Annual strategic planning and budgeting planner and director • Financial planning director • Accounting and bookkeeper manager - Quickbooks • Sales forecasting and future budget planning Client and Public Relations • Client relations manager and director • Participant of local, government and regional events • New business and client sales developer - CRM experience • Maintained close client communications to key contacts • Corporate lobbyist Communications and Marketing Manager • Provided support to the marketing and design team • Leader of regular staff meetings to track progress of all ongoing projects and campaigns • Brainstorm team leader • Director and manager of all marketing and creative efforts
Creative Director, CFO and New Business Sales Director
Mindstorm Communications GroupCreative Director, CFO and New Business Sales Director
Jan. 2003 - Sep. 2007Charlotte, North Carolina, United StatesCreative Duties: • Client brand development lead • Director and manager of creative service team • Director of interactive web design • Creative and Project Lead for all catalog projects • Project Lead of web design team and contract labor • Manager of interactive development including database and web architecture • Front End Web Designer • Back End Designer and Manger • Site Architecture and Wireframe Designer • Director client photo and video shoots • Google Analytics Lead • Google Ads Manager Manager and Business Duties: • Account supervisor for B2B and B2C clients • Developed and implemented strategic marketing plans and tracked results • Developed brand awareness and marketing strategies • Create lead generation plans for clients • Prepared market analysis reports for each project • Developed and implemented client product and service strategies • Coordination of all marketing materials • Consulted with internal staff on strategic planning efforts • Maintained close client communications while focusing marketing objectives • Provided support to the marketing and design team • Held regular staff meetings to track progress of all ongoing projects and campaigns • Brainstorm effective ways to increase client sales • Identified ways to increase sales of client products and services • Worked with clients to determine realistic marketing budgets • Managed customer relations efforts for each client • New business and client sales developer • Sales forecasting and growth planning • Traffic manager and account planner • Responsible for project and annual client planning and budgeting • Employee manager of full time and contract labor • Accounting and bookkeeper using Quickbooks
Co-Founder, Creative Director and New Business Sales Director
Mindstorm Communications GroupCo-Founder, Creative Director and New Business Sales Director
Sep. 1999 - Jan. 2003Charlotte, North Carolina, United StatesCreative Duties: • Client brand development lead • Director and manager of creative service team • Director of interactive web design • Creative and Project Lead for all catalog projects • Project Lead of web design team and contract labor • Manager of interactive development including database and web architecture • Front End Web Designer • Back End Designer and Manger • Site Architecture and Wireframe Designer • Lead Graphic Designer • Freelance and Contract Labor Manager • Art Director Client Photography and Video Shoots Manager and Business Duties: • Account supervisor for B2B and B2C clients • Developed and implemented strategic marketing plans and tracked results • Developed brand awareness and marketing strategies • Create lead generation plans for clients • Prepared market analysis reports for each project • Developed and implemented client product and service strategies • Coordination of all marketing materials • Consulted with internal staff on strategic planning efforts • Maintained close client communications while focusing marketing objectives • Provided support to the marketing and design team • Held regular staff meetings to track progress of all ongoing projects and campaigns • Brainstorm effective ways to increase client sales • Identified ways to increase sales of client products and services • Worked with clients to determine realistic marketing budgets • Managed customer relations efforts for each client • New business and client sales developer • Sales forecasting and growth planning • Traffic manager and account planner • Responsible for project and annual client planning and budgeting • Employee manager of full time and contract labor • Accounting and bookkeeper using Quickbooks
Creative Director
Giordano AdvertisingCreative Director
Mar. 1997 - Aug. 1999Creative duties: Creative director of B2B creative services Creative team manager Photography director Production manager Traffic manager coordinator Creative coordinator between creative and management Director of client creative Manager and Business Duties: - Account supervisor for B2B and B2C clients - Developed and implemented strategic marketing plans - Developed brand awareness and marketing strategies - Coordination of all marketing materials - Consulted with internal staff on strategic planning efforts - Maintained close client communications while focusing marketing objectives - Provided support to the marketing and design team - Held regular staff meetings to track progress of all ongoing projects and campaigns - Brainstorm effective ways to increase client sales - Identified ways to increase sales of client products and services - Traffic manager and account planner - Employee manager of full time and contract labor
Senior Art Director
Reid & Associates IncSenior Art Director
Mar. 1995 - Mar. 1997Charlotte, NCCreative duties: - Art Director of art services - Branding design and development - Production manager - Prepress manager and color specialist - Photography director
Art Director
Bradshaw Creative CommunicationsArt Director
Sep. 1994 - Mar. 1995Charlotte, North Carolina AreaCreative duties: - Graphic design services - Magazine production and desktop publishing - Identity design and development - Branding design and development - Photography direction - Prepress
Technical Illustrator
TPI (Technical Publications Inc.)Technical Illustrator
Oct. 1993 - Sep. 1994Greenville, South Carolina AreaCreative duties: - Graphic design - Illustration services - Desktop publishing - Identity design and development - Photography direction
Graphic Designer
Beaufort MagazineGraphic Designer
Sep. 1993 - Jun. 1994Graphic Designer for 2 magazines. Duties included art creation and production design.

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