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Work Background
AviatrixSenior Digital Marketing Manager
Oct. 2025Santa Clara County, California, United States
ClearlyRatedDigital Marketing Manager
Jan. 2024 - Oct. 2025Portland, Oregon, United StatesAs a digital marketing leader, I have successfully driven integrated marketing initiatives that connect strategy with measurable results: - Led cross-channel marketing efforts encompassing paid media (Google Ads, LinkedIn, Bing), SEO, email nurturing, content syndication, and webinars. - Designed and rolled out a new lead scoring system and optimization processes, boosting MQL-to-SQL conversions and improving lead quality.
- Worked in close partnership with Marketing and Sales teams to ensure a steady flow of high-quality, sales-ready leads.
- Tracked key metrics, conducted deep-dive analyses, and delivered actionable insights to refine our digital strategy and support data-driven decisions.
- Provided leadership and guidance to digital marketing vendors and contractors, fostering a collaborative and results-oriented environment.
- Orchestrated marketing automation programs, creating tailored customer experiences that fostered both client acquisition and advocacy.
- Played a pivotal role in twice launching our new company website, focusing on landing page optimization, content migration, keyword research, link building, and a comprehensive SEO refresh.
- Streamlined and automated campaign processes, enabling greater consistency, efficiency, and agility in marketing operations.
- Spearheaded Account-Based Marketing (ABM) campaigns that directly supported pipeline growth and business expansion.
- Deployed AI-powered search strategies that drove significant increases in website traffic and visibility.
Veritone, Inc.Digital Marketing Manager
Nov. 2021 - Jan. 2024Costa Mesa, California, United StatesI specialize in creating and executing effective digital marketing strategies that unlock business growth and elevate brand performance: - Spearheaded strategic digital marketing initiatives, leading to a 37% boost in brand awareness and contributing to profitable revenue growth.
- Orchestrated the management and ongoing optimization of digital ad campaigns, consistently enhancing conversion rates and campaign impact.
- Managed the digital marketing budget, strategically allocating resources for optimal return on investment.
- Led and mentored both digital marketing vendors and contracted teams, fostering strong partnerships to drive campaign success.
- Successfully ran multiple Account-Based Marketing (ABM) campaigns, directly contributing to pipeline expansion and new business development.
- Played a central role in a system migration project spanning three companies and two major platforms (Pardot and HubSpot), ensuring a seamless transition and maintaining high campaign performance.
- Collaborated closely with Marketing, Sales, Business Ops, and Marketing Ops to implement industry best practices for lead tracking, lead stage management, and marketing automation—including the rollout of an advanced campaign tracking system.
NextGen HealthcareSr Web Optimization Specialist
Jan. 2021 - Nov. 2021Orange County, California, United States* Developed the strategy and oversaw the management and optimization of all digital advertising campaigns.
* Monitored KPIs, analyzed data, and generated reports to track the effectiveness of digital marketing efforts to make data-driven decisions.
* Managed the digital marketing budget effectively, allocating resources efficiently and ensuring a strong ROI.
* Continuously optimized digital channels and campaigns to improve conversion rates.
* Continuously optimized digital channels and campaigns to improve conversion rates.
* Worked cross-functionally with Marketers, Developers, Analysts, and Designers to plan and execute optimization initiatives.
* Worked on enhancing user engagement and driving business growth by delivering tailored personalized experiences to prospects and customers.
NextGen HealthcareSenior Digital Marketing Specialist
Apr. 2019 - Nov. 2021Tailored healthcare solutions to fit the needs of ambulatory practices, as they strive to reach the quadruple aim while navigating the journey of value-based care. The result? Healthier patients and happier providers.
Ingram MicroDigital Marketing Specialist (Freelancer)
Mar. 2019 - Mar. 2019Irvine, CaliforniaI was recruited to assist Ingram Micro's Digital Marketing Team. My main responsibilities were: - Executing integrated multi-channel campaigns, including audience research, campaign setup, campaign optimization, link building, testing, collection and analysis of data, as well as identification of trends and insights
-Improving paid marketing efforts, where applicable, such as SEM and display advertising
-Tracking and reporting on campaign performance metrics
-Supporting creative teams in the development of the buyers’ journey and optimization of digital content
-Maintaining budget
Mason Media LabDigital Marketing Consultant/ Founder
Apr. 2016 - Apr. 2019Orange County, California AreaWe are a group of freelancers who love what they do! So one day we put together a Digital marketing agency specializing in Digital Marketing, SMM, Facebook Ads, Adwords, Web & App Development, Lead Generation, Business Development, Growth Hacking, Product Launch. We pride ourselves in understanding the depth of various media channels and making decisions based on the collected data. Our approach "test first, execute second" found to work very well and bring amazing results. We deeply care about your success and make sure that all of the marketing efforts are as impactful as possible. Client management and support
Brand development and strategy
Creative vision to brand objectives and execution of compelling creative that connects with audiences in impactful, memorable ways
Market Research
Development and execution of interactive marketing campaigns Content development and creation for various online and social media channels
Lead generation through PPC advertising (Facebook Ads, Google Ads)
A/B testing to define highest performing results
SEO, Influencer and Email marketing
Tracking of campaigns, ads, and website performance through Google Analytics
Leading the development of messenger bots and websites for clients
Project Launch
Tonttu BoxCreator
Apr. 2016 - Jan. 2017Ladera Ranch, CATonttu Box is a monthly pampering delivery for expecting and new mothers and their newborn babies. The box presents small-batch products from local US manufacturers, It is carefully curated to every stage of motherhood, offering natural chemical-free self-care for expecting and new mothers. Business idea development and testing
Design of the box and all marketing materials
Development and execution of marketing strategy
Email marketing
Social media marketing and SEO (Instagram, Twitter, Facebook, Pinterest, Google Adwords/ Google Analytics)
Facebook advertising
Product sourcing, packaging, shipment
Collaborations with SM Influencers and bloggers (sponsored blog posts, giveaways) Collaborations with big brands and other subscription boxes
Customer service and management
Financial turnaround and books Fair participation
Marketing promotions increasing client base from 0 to 150, with 50 monthly subscribers. Customers came from mostly the US to a number of customers in Canada, Germany, Norway, and Kuwait.
The box was featured in the Rugby Magazine in England and Ireland
ASSE International Student Exchange, IncDirector, Private High School Program
Aug. 2012 - Jun. 2016Laguna Beach, CAASSE, a not-for-profit, public benefits organization, with offices in over 30 countries, also conducts several United States State Department designated (‘J1’) exchange programs including its Academic Year Secondary School Program, Internship Program, Trainee Program, Work & Travel Program, and EurAupair Intercultural Childcare Programs. Management and development of the educational program for international students (ages 15 - 18.5) Screening and recruitment of private and boarding high schools across the USA and Canada
Design and development of visual and promotional materials Managed area representative and host family recruitment Management and training of 80 area representatives
Development of special projects for Italy, Germany, Spain, and China tailored to unique market needs and demand
Process optimization
Placement and support of 200 students Define processes to maintain program compliance with regulations of the USA Department of State
ASSE International Student Exchange, IncPartner and Owner Go Campus Russia
Aug. 2012 - Jan. 2016Obninsk, RussiaGo Campus Russia University Programs (www.gocampus.ru). An international program designed to give students seeking higher education a chance to attend colleges and universities in the United States, as well as apply for scholarships.
ASSE International Student Exchange, IncDirector, "Go Campus" Program
Apr. 2011 - Aug. 2012Laguna Beach, CAGo Campus Russia University Programs (www.gocampus.ru). An international program designed to give students seeking higher education a chance to attend colleges and universities in the United States, as well as apply for scholarships. Development of a unique program for international students which is devoted to matching qualified students with North American colleges and universities
Process optimization and improvement of the day-to-day work flow
Managed the research and recruitment of universities across the Unites States, increasing the number of colleges and universities from 12 to over 70
Database design and development Optimization of the student screening process
Research of new program options for international students Development of the English as a Second Language Program
Development of the Athletic Program
Management of the online content (webpage, Facebook page)
Program promotion
Buildercom OyMarket Research Assistant
Sep. 2008 - Apr. 2009Jyvaskyla, FinlandDetailed market research of Russia and Dubai (UAE)
Full market analysis and search of new potential clients and investors
Strategy and planning to relocating the company to Russia and Dubai
Screening potential partners and investors Market entry strategy
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