Katerina is an exceptional marketer and an even better partner to work with. She brings together deep technical skill, strategic clarity, and a genuine sense of ownership that makes everyone around her better.
Her impact spans paid acquisition, SEO, lifecycle marketing, and analytics, and she approaches every challenge with thoughtfulness and precision. Katerina consistently improves conversion efficiency, lowers CPL, and drives meaningful gains in brand awareness and pipeline by planning and optimizing multi-channel programs across Google Ads, LinkedIn, Meta, Bing, and industry platforms. What stands out most is her mindset. She is curious, disciplined, and never satisfied with “good enough.” Every campaign is an opportunity to learn and improve.
Katerina has a rare ability to think holistically about the funnel. She builds smart audience segmentation and targeting frameworks, creates and optimizes landing pages aligned to intent, and runs rigorous A/B tests across messaging, layouts, and CTAs. She pairs this with strong SEO leadership, guiding major website relaunches, conducting thoughtful technical audits, and implementing AI-driven search and content optimization that significantly increased organic visibility and high-intent traffic.
Beyond execution, Katerina is someone you can trust with outcomes. She takes full ownership of reporting and measurement, building clear, reliable dashboards across GA4, Looker Studio, HubSpot, and Salesforce that give leaders confidence in ROI, CAC, and attribution. She also brings order and clarity to complex systems by improving lead scoring, lifecycle definitions, and governance, strengthening alignment between Marketing, Sales, and Ops.
Just as importantly, Katerina is a joy to work with. She is collaborative, calm under pressure, and deeply respectful of cross-functional partners. She works seamlessly with Product, Sales, Content, Dev, and external vendors, and she leads complex initiatives like website relaunches and platform migrations with care, precision, and inteMore...
Russ Gould
VP Marketing@Aviatrix
Verified
Senior marketing executive with deep expertise in demand generation, growth strategy, and pipeline acceleration, supported by strong product marketing and GTM experience. Proven record transforming marketing organizations into data-driven, revenue-focused engines that improve funnel performance, grow marketing-sourced pipeline, and strengthen sales alignment. Skilled in segmentation, audience-centric buyer journeys, and integrated campaigns that drive measurable full-funnel results. Known for a disciplined, ROI-driven approach that expands market presence and consistently delivers pipeline and revenue growth.More...
Kathryn Burkhardt
Channel Partner Marketing Manager@Aviatrix
Verified
Robyn Birdsong
Director Field and Partner Marketing
Verified
I’m a multi-functional marketing leader with deep experience across field, partner, ABM, and global campaign strategy—focused on building integrated, data-driven programs that accelerate pipeline and drive measurable growth. I operate at the intersection of strategy and execution, partnering closely with Sales, Product, and Partner teams to deliver cohesive go-to-market initiatives that engage enterprise and technical audiences.
Throughout my career, I’ve led cross-channel programs that influenced $45M+ in pipeline, delivered 4× growth in qualified pipeline, and generated $25M+ in partner-sourced pipeline within a few quarters. I’ve owned everything from regional field strategy and partner ecosystems to ABM and event-led demand, consistently aligning marketing efforts to revenue outcomes while optimizing performance through strong data and ROI frameworks.
I’m known for connecting the dots across functions—bringing together field, digital, partner, and sales motions into unified programs that move pipeline faster and scale effectively. As a contract marketer, I quickly assess gaps, align stakeholders, and execute high-impact initiatives that deliver both immediate results and long-term value.More...