Katerina is an exceptional marketer and an even better partner to work with. She brings together deep technical skill, strategic clarity, and a genuine sense of ownership that makes everyone around her better.
Her impact spans paid acquisition, SEO, lifecycle marketing, and analytics, and she approaches every challenge with thoughtfulness and precision. Katerina consistently improves conversion efficiency, lowers CPL, and drives meaningful gains in brand awareness and pipeline by planning and optimizing multi-channel programs across Google Ads, LinkedIn, Meta, Bing, and industry platforms. What stands out most is her mindset. She is curious, disciplined, and never satisfied with “good enough.” Every campaign is an opportunity to learn and improve.
Katerina has a rare ability to think holistically about the funnel. She builds smart audience segmentation and targeting frameworks, creates and optimizes landing pages aligned to intent, and runs rigorous A/B tests across messaging, layouts, and CTAs. She pairs this with strong SEO leadership, guiding major website relaunches, conducting thoughtful technical audits, and implementing AI-driven search and content optimization that significantly increased organic visibility and high-intent traffic.
Beyond execution, Katerina is someone you can trust with outcomes. She takes full ownership of reporting and measurement, building clear, reliable dashboards across GA4, Looker Studio, HubSpot, and Salesforce that give leaders confidence in ROI, CAC, and attribution. She also brings order and clarity to complex systems by improving lead scoring, lifecycle definitions, and governance, strengthening alignment between Marketing, Sales, and Ops.
Just as importantly, Katerina is a joy to work with. She is collaborative, calm under pressure, and deeply respectful of cross-functional partners. She works seamlessly with Product, Sales, Content, Dev, and external vendors, and she leads complex initiatives like website relaunches and platform migrations with care, precision, and inteMore...
Candace Mendoza
HRBP@Paylocity
Verified
Candace Mendoza is a dedicated Human Resources Business Partner at Paylocity, where she leverages her expertise to foster a dynamic and inclusive workplace culture. With over a decade of experience in HR, passionate about driving employee engagement and growth. Outside of work, Candace enjoys hiking and trying to grow food in her garden.More...
Gee Fiege
Senior Brand and Marketing Strategist@AIVILO consulting
Verified
I help brands find their voice and tell their story, simply, clearly, and in a way that truly connects. With two decades of experience leading creative and marketing strategy, I’ve partnered with teams across advertising, product software, tech startups, direct marketing, DTC, B2B, and in-house brands to launch products, shape narratives, and drive meaningful results.
My background spans product development, e-commerce, AI startups, beauty, real estate, and more, giving me a broad perspective to craft compelling stories that resonate across industries. Whether I’m developing thought leadership content, building go-to-market plans, or translating complex technical jargon into accessible messaging, I focus on making ideas clear, engaging, and impossible to ignore.More...