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Work Background
Time for UsPodcaster
Apr. 2023I am the driving force behind the Time for Us podcast, where I wear many hats to bring compelling stories, insights, and conversations to life. I'm the creative behind the mic, from brainstorming episode concepts to conducting interviews, editing audio, and promoting content. Responsibilities: - Conceptualize & Curate: Dream up exciting episode ideas and craft content that resonates with our audience, ensuring each episode is a must-listen. - Host & Interview: Bring out the best in our guests and make listeners feel like they're part of the conversation. - Audio Skills: Meticulously edit, enhance, and mix audio to deliver a top-notch listening experience. - Promote & Engage: Strategically market episodes across social media platforms, build a loyal fanbase and foster engagement with my community. - Innovate & Stay Current: Keep up with industry trends, explore new formats, and continuously improve the quality of my content. - Analyze & Optimize: Track podcast analytics and audience feedback to refine the strategy and reach a wider audience.
YocoFreelance Copywriter
Feb. 2023City of Cape Town, Western Cape, South Africa
YocoDigital Acquisition Copywriter
Sep. 2021 - Sep. 2022South Africa● The development and execution of engaging and persuasive written content for performance marketing and sales across multiple platforms and media including but not limited to web, digital media and CRM ● Collaborating with the design and video team on projects to create concepts, scripts, stories, and messaging and enrich visuals ● Delivering on briefs from cross-functional teams such as digital acquisition, CRM, sales, and product marketing ● Editing and proofreading work to ensure high standards are met across all content outputs ● Driving brand consistency across all company communications ● Uncovering merchant, company, and industry data to inspire creative concepts ● Using data and insights from previous work to inform and optimise creative work ● Improving awareness and conversion through the creation of impactful CRM content ● Delivering digital content for all stages of the digital acquisition funnel ● Proactively engaging and contributing to briefs, team discussions, and creative concepts
Self-employedFreelance Writer
Feb. 2021 - Sep. 2021
Ignition GroupBrand Manager
Dec. 2018 - Jun. 2019Durban Area, South AfricaManagement of a portfolio of internally housed brands. Evaluation of product offering and customer experience to determine areas for improvement and overhaul, from a branding and creative point of view as well as customer journey and UX. Adopting and rolling out a customer centric approach across all brand touchpoints. Management of brand communication at every point throughout the customer journey, from sign-up to cancellation (including dunning process). Launch of new products, encompassing branding and CI development, website development and UX evaluation, and roll out of accompanying launch campaigns. Experience spans products sold in both the local and international markets.
Ignition GroupKey Account Manager
May. 2017 - Nov. 2018Durban, UmhlangaManagement of product performance for a number of brands in the Telecommunications, Value Added Services and Direct Marketing space:
- Day to day monitoring of internal operations specific to my product portfolio (product workflows, product billing, product functionality)
- Day to day monitoring of external operations specific to my product portfolio (customer experience, customer satisfaction, managing third-party suppliers)
- Product enhancement: looking for innovative ways to improve product offerings, user journeys, branding etc. - Management of both internal and external communication for these products
- Budget tracking
- KPI driven reporting
- Monitoring of product metrics concerning product cost, product sales, collected revenue (first time/recurring billed customers), product usage - Maintaining product websites and reporting on web analytics - Maintaining product Apps
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