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United States
Work Background
Hero RevFounder
Mar. 2023United States
MerkleSenior Content Strategist
Jun. 2022 - Mar. 2023San Francisco Bay AreaMerkle is a marketing agency that excels at creating stellar customer experiences for Fortune 1000 companies. - Developed and executed omnichannel marketing plans, focusing on high-value content creation to optimize ROI on an $8MM advertising budget. - Utilized data-driven insights to optimize content performance across 20+ publishers, resulting in the generation of 130k highly qualified B2B leads. Highlighting my ability to conduct market research and leverage it to craft compelling brand messaging and persuasive sales copy.
InvestPub, LLCSenior Copywriter & Brand Manager
Mar. 2020 - Apr. 2022Invest Pub is a growing publishing company in the financial space. - Drove a 508% year-over-year revenue increase through strategic copywriting and branding initiatives, demonstrating expertise in persuasive writing and brand messaging. - Improved email open rates by 60% and click-through rates by 100%+ through targeted copy and list management techniques, showcasing strong communication skills and content optimization. - Generated an additional $350,000 in revenue for sister brands through effective copywriting strategies, emphasizing collaboration and client satisfaction.
Agora Financial/Saint Paul ResearchMarketing Copywriter
Jul. 2018 - May. 2020Mount Vernon MarylandAgora Financial is a multi-faceted publishing company in the financial space. - Led the development of an organic reach-focused website, achieving notable results including 757 keywords ranked, 10k Pinterest followers gained, and 5400 new Instagram followers in the first 7 months of launch, showcasing expertise in SEO writing and social media management. - Ranked #1 in a media buying competition, surpassing 15 seasoned buyers with a $5k budget, resulting in over 3,500 orders, highlighting strong analytical skills and campaign performance tracking.
Best MattressSales Manager
Nov. 2017 - Jul. 2018Las Vegas, Nevada AreaIn this role I supervised, appraised, and trained the sales teams while conducting market research and reviewing consumer insights to design and implement data-driven sales and marketing strategies. Some key achievements include: • Increasing sales by coaching the Sales Representatives on augmented selling techniques, including upselling and cross-selling. • Being lauded for consistently delivering excellent performance resulting in being recognized as part of the Top 3 Luxury Brand Salespersons.
BobbibandsCo-Founder / CEO
Sep. 2017 - Apr. 2021Las Vegas, Nevada, United StatesBobiBands is revolutionizing the way your food is being packaged and delivered. This tamper-evident seal provides an extra layer of protection and security keeping your food safely sealed inside the containers while keeping unwanted contaminants (and hungry hands) out. Our patent-pending design has been carefully constructed to fix virtually all to-go containers ranging from hot to cold, damp or dry.
Nutryst LLCAffiliate Sales Manager
Sep. 2015 - Jun. 2016Las Vegas, Nevada AreaIn this role, I cultivated strategic partnerships with top producing affiliates to introduce and negotiate mutually beneficial initiatives to increase profits while outlining research-based marketing plans to drive brand awareness and sales. A key achievement includes: • Growing the company revenue from less than $1K per day to over $400K monthly within six months.
Self EmployedMarketing Consultant
May. 2015 - Sep. 2018Las Vegas, Nevada Area
EPC EmpireCopywriter / Media Buyer
Jul. 2014 - May. 2015St George, UtahIn this role, I coordinated account management for key clients with ad spends totaling $20K daily and performed competitor and trend analyses to identify the target market and main consumer touchpoints. A key achievement includes: • Yielding over $1.1M in revenue by executing data-driven social media marketing strategies to expand brand awareness and to reach the target audience.
Amica Mutual InsuranceAccount Manager
Aug. 2013 - May. 2014Las Vegas, Nevada Area
Mattress FirmManager
Jun. 2010 - Mar. 2013
Mybullfrog.com Verizon Wireless Premium RetailerManager
Oct. 2008 - May. 2010
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