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Work Background
Employer Branding COE - LATAM & Global HQ
PepsiCoEmployer Branding COE - LATAM & Global HQ
Jun. 2024 - May. 2026Монтеррей, NLEDesign and execute Employer Branding and Recruitment Marketing strategies that strengthen EVP visibility across the full candidate funnel at LATAM and Global scale. • Lead paid media, content creation, and integrated campaign planning in close partnership with Global TA, Communications teams, and external agencies. • Manage Employer Branding budget and forecast, ensuring alignment with global standards while adapting execution to regional market needs. • Increased engagement rate by 35% on LinkedIn on 2024 for the LATAM region through targeted EB campaigns.
Talent Acquisition Assoc Manager - Global Shared Services Center
PepsiCoTalent Acquisition Assoc Manager - Global Shared Services Center
Dec. 2020 - May. 2024Монтеррей, NLE• Lead end-to-end talent acquisition processes and strategies across all business units in Latin America, managing a regional TA Operations team. • Designed and executed a Change Management Plan for new service migrations and portfolio expansion across the LATAM region. • Reduced time-to-fill by 20% through continuous process improvement and adaptation of TA strategies to local market needs. • Established and monitored service KPIs and compliance indicators, driving data-driven decisions across business units. • Delivered ATS and HR technology capability training to TA Ops team to enhance digital execution efficiency.
Learning Supervisor - LATAM HQ
PepsiCoLearning Supervisor - LATAM HQ
Dec. 2018 - Dec. 2020Гватемала• Lead the Learning & Development agenda for Sales Go-to-Market Transformation in LATAM, enabling Front Line role adoption of new capabilities in digital sales tools. • Designed and implemented capability training programs for the CAM North Cluster, covering Agility Mindset, SAP, Scrum Fundamentals, and High Performance Teams. • Partnered cross-functionally with Sales, Operations, and HR to deliver high-impact organizational learning aligned with business transformation goals.
Human Resources BP - Central America and the Caribbean
PepsiCoHuman Resources BP - Central America and the Caribbean
Apr. 2018 - Nov. 2018Гватемала• Designed and implemented corporate HR strategies to align HR operations with business goals and serve as a strategic business partner to leadership. • Developed career success plans, led organizational design projects, and managed hire-to-onboard processes. • Promoted corporate culture initiatives for talent retention, work-life balance, and employee engagement.
Talent Acquisition Specialist
PepsiCoTalent Acquisition Specialist
May. 2014 - Apr. 2018Guatemala
Human Resources Intern
PepsiCoHuman Resources Intern
Mar. 2013 - Nov. 2013Guatemala
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