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Work Background
COMNDesign Strategist
May. 2023Portland, Oregon, United States-Led consumer research for major sportswear and performance brands, including FILA, On Running, Lululemon, Reebok, and more, delivering insights that shaped product development and market positioning.
-Facilitated cross-functional workshops to align teams on consumer archetypes and other key topics, ensuring products resonate authentically with target audiences.
-Conducted ethnographic research and concept testing across U.S. cities, uncovering actionable insights to refine product concepts and reach diverse demographics.
-Created discussion guides and surveys to capture authentic consumer needs, embedding their voices in impactful product and communication strategies.
-Presented strategic insights to global leaders, guiding multi-season product and marketing direction and aligning teams on growth opportunities.
-Optimized project workflows, managing 50% of the agency's marketing content and streamlining resources for timely, efficient project delivery.
-Built lasting and impactful client relationships through customized research solutions, consistent communication, and rigorous quality assurance on deliverables.
BowFlex Inc.Project Manager
Oct. 2021 - Apr. 2024Vancouver, Washington, United States-Implemented a new tool for marketing campaigns and managed data migration from Adobe Campaign Standard and Aprimo to the Braze platform, resulting in a $250,000 annual savings for the business and establishing a 1:1 customer communication experience
-Managed the replacement of the current address verification tool, Trillium, including the decommissioning of associated servers and implementation of a new process flow
-Implemented ServiceNow, a cross-platform IT solution to support incident management, and supported cross-functional communication, outreach, and proper training across the business
-Acted as team lead, working with a diverse group of enterprise leaders, to resolve mission critical bugs impacting the company's NPS scores and helped to establish an ongoing process for incident management for future bugs
-Lead the modernization of our Microsoft environment, including consolidation efforts, implementation of supplemental security measures, and additional training for new features across the enterprise
-Served as Scrum Master for North American Sales team, which includes facilitating Scrum ceremonies, education on Agile principals, and tracking team velocity in two-week sprints
Ride & Shine StudioSpin Instructor
Jun. 2021Longview, Washington, United States-Create engaging and creative spin classes that are approachable and effective for clients of all fitness levels
-Curate a playlist of appropriate music for each class based on desired cadence and difficulty
-Deliver classes through modeling and effective, motivational verbal instruction
-Ensure that participants use the equipment in a safe and appropriate manner
-Suggest tailored exercises for individuals with physical limitations or injuries
-Organize themed spin classes to attract clients and maintain interest
-Motivate riders to achieve their personal fitness goals
-Promote classes and individual style on social media to draw new and returning riders
Blue House FitnessOperations Manager
Apr. 2021 - Feb. 2023Portland, Oregon, United States-Develop and implement performance standards, SOPs, and procedural changes to drive productivity and quality
-Act as a member of and work collaboratively with the Leadership Team and promote new ideas for growth, profitability, and efficiency in member management, new health & fitness products, and/or marketing
-Oversee gym software, WODIFY, which includes client memberships and contracts, scheduling calendars, POS, and payroll tracking
-Oversee administrative communication, ensuring consistent and responsive communication schedules through email, online announcements, and Slack while maintaining high quality customer service standards
-Prepare and lead monthly All Team Meetings
-Manage progress on new building project for location transition using tools and digital resources, such as Miro and Google Suite
-Plan and execute all Blue House community events
Kelso High SchoolHigh School Teacher - French / AVID
Aug. 2017 - Aug. 2021Kelso, Washington, United States-Teach French levels 1-4 to students of varying ages and abilities
-Design, implement, and assess French curriculum that encourages active student participation, involvement, and teamwork
-Research and execute current best practices for language instruction, including comprehensible input strategies and TPRS
-Foster a positive classroom environment with mutual respect and consideration as collective goals -Use a variety of instructional strategies to provide equity and excellence to students of all abilities -Work collaboratively with other teachers in developing and sharing curriculum strategies -Maintain accurate records and grades for students -Use various tools to deliver hybrid and online instruction both synchronously and asynchronously -Develop and implement daily lessons for 9th and 10th grade AVID students focusing on writing, inquiry, collaboration, organization, and reading
-Mentor and motivate students to achieve more in their education immediately and in the future through after school tutoring, career and college research, and field trips to colleges -Present various guided reading, critical thinking, organized writing, and cooperative learning strategies resulting in higher student achievement -Inspire students at a typically average educational level to reach for more, to aspire for higher education through lessons, projects, research, field trips, and more -Lead staff professional development on AVID strategies and teaching best practices to foster student relationships and differentiate curriculum to engage all students. -Use various tools to deliver hybrid and online instruction both synchronously and asynchronously
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