Shielda Njoroge

Insights Specialist

Data AnalystConsultingProduct ManagerMarketingAssistantMarketing Analytics ManagerConsumer IndustryProject ManagerResearch AssistantITCustomer ResearcherProject CoordinatorIrelandData Entry AssociateTyping SpecialistData Entry SpecialistData Entry

I help teams turn customer feedback and behavioural data into clear decisions. I have 5+ years of experience owning Voice of Customer and insight work across digital and physical products, including building always-on VoC programs, leading rolling synthesis, and translating noisy signals into priorities that improve activation and retention. My work has informed product improvements and launches across multiple markets, increased loyalty engagement by 18%, and reduced leadership decision turnaround by around 20%.

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Work Background

Market Specialist | Global Risk Operations

MetaMarket Specialist | Global Risk Operations

Oct. 2022 - Mar. 2025

Market Specialist | Global Risk Operations

MetaMarket Specialist | Global Risk Operations

Oct. 2022 - Mar. 2025

Consumer Insights Manager

Naivas LimitedConsumer Insights Manager

Jul. 2022 - Sep. 2022Nairobi, Kenya

Qualitative and Quantitative Research Lead

Naivas LimitedQualitative and Quantitative Research Lead

Oct. 2021 - Jul. 2022Nairobi, Kenya

Research Assistant

Kenafric Industries LtdResearch Assistant

Feb. 2020 - Oct. 2021Nairobi

Data Analyst

FreelanceData Analyst

Mar. 2018 - Feb. 2020Kenya

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