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Work Background
Self EmployedBrand Strategist & Creative Director
May. 2018South Africa, Cape TownCraig has worked on multiple brands developing brand strategies, brand identities and marketing collateral to create brand presence in specific markets and driving consumer engagement.
Newcast - Publicis GroupeHead of content / Marketing strategist / Creative Director
May. 2014 - May. 2018South Africa, JohannesburgWith a strong creative and marketing background, Craig was appointed head of content for Newcast (Publicis Groupe) in South Africa with the combined
entities of a creative and a digital agency. Specialising in brand content strategy and production with a strong focus on driving profitable consumer action.
Red Rocket Design & AdvertisingOwner / Creative Director / Brand Strategy
May. 1999 - May. 2014South Africa, JohannesburgCraig was an award-winning creative director when he founded Red Rocket Design & Advertising. He worked on leading FMCG and corporate brands on projects from brand development and design to packaging and consumer promotions.
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