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Work Background
Artisan ConsultingCo-Chief Executive Officer
Dec. 2024• Advises Japanese, American, & Multinational Manufacturing Businesses on branding, marketing, business development, and IT strategies.
• Provides consulting audits of SEO, marketing, branding, IT, eCommerce, website proposals and work done by both internal and third party agencies, and aids in specialty staff hiring.
• Ensured fair pricing, effectiveness, and competency in various business aspects to drive success. Contact us today to hire the optimal support team to help you audit your business partnerships if you’re concerned that you’re being overcharged, mismanaged, or misled by your marketing and I.T. providers, subcontractors, hires, or teams. We help businesses protect themselves from being overcharged or misled by their advertising, marketing, and I.T. teams, 1099s, and outsourcing agencies. We review your bids and proposals, analyze your spending, and audit your team or outsourced agencies’ performance and competency.
HairArt Int'l Inc.Vice President
Oct. 2022 - Nov. 2023Los Angeles County, California, United StatesAfter working as the digital business development director and implementing various revenue-generating and cost reducing solution as well as working on customer acquisition and staffing, Leah grew into her current role of V.P. at professional beauty products and luxury human hair wig and hair related products company, Hair Art int'l Inc.
HairArt Int'l Inc.eCommerce & Digital Development Director
Aug. 2018 - Jun. 2023Gardena CaliforniaBrought on to revitalize an eCommerce initiative that had stalled due to an unreliable outsourced team, Leah built, developed, and launched the new hairartproducts.com website migration to Shopify, tripling sales in the first year. She integrated the website with the backend Netsuite system and overhauled the entire business flow from inventory management to marketing automations. Leah then launched hehmens.com, branding out the men's line and revitalizing sales using targeted digital marketing. She rebranded and redesigned houseofeuropeanhair.com, a reseller-centric marketing and branding tool that is now recognized by both resellers and end users alike. The site received 10x the search volume and traffic after the rebranding and redevelopment. Leah's other digital successes include creating branding and marketing strategies for both B2B and D2C customers. She also created a successful SEO landing page for a branding partnership with Japanese scissor manufacturer Joewell (Tokosha Co. Ltd.) to relaunch the brand into the U.S. market. This resulted in the brand securing top search engine results pages (SERPs) for its brand name and related traffic on joewell.hairartproducts.com. Leah also ran Google Ads, Google Merchant, and Facebook Market campaigns to help combat market confusion over brand ambiguity with another similarly named brand. In addition to her digital marketing work, Leah created email marketing segmentations and assets for resellers and wholesalers. She also created routines, automations, and integrations in Netsuite that cut down hundreds or even thousands of manual data entry hours annually. Leah is responsible for hiring, team oversight, and various contract negotiations. She is also tasked with the responsibility of both production and management. She has worked on both macro and micro details of the full lifecycle responsibilities of a 10+ million dollar a year company.
Artisan Crew Engineering Inc.Digital Marketing Strategist / Digital Business Development Consultant
Jul. 2017 - Nov. 2023Greater Los Angeles AreaLeah provides marketing, branding, and business consulting services to Japanese businesses and agencies that want to enter the American market or attract Western investors. She uses creative research methods or oversees topic-specific researchers to find the most effective marketing strategies that highlight their unique selling points (USPs) or develop branding strategies within their budgets. She utilizes Google Ads, SEM, email marketing, digital marketing, SEO, web development, and other digital strategies to maximize cross-cultural impact and reach. Leah is often called in after Japanese businesses have failed one or twice with local ad agencies, designers, or content creators who produce output that is not based on any real strategy or data. Leah's main role is to mine the wealth of existing open-source data in the form of keyword research, competitor analysis, market research, and surveys of target markets. After doing a deep dive into the market segment the client belongs to, Leah uses this data to develop a data-driven marketing strategy that is tailored to their specific needs. By balancing both the existing search term frequency data and competitor analysis, Leah helps clients find gaps in the existing market where their products and services can fill a need. She then works on the most cost-effective method to most directly target those potential customers using digital advertising (SEM), SEO, or whatever format is best for that specific client's budget, product, and consumer segment. Leah has a proven track record of success in helping Japanese businesses succeed in the American market. Her clients have included Yamaha Music Group's music education division, the City of Kobe, Lion Office Products, and a variety of tech startups and advanced machinery manufacturers.
Artisan SocksFOUNDER / WEB PRODUCER / eCommerce Manager / Digital MARKETING LEAD
Nov. 2009 - Apr. 2017Greater Los Angeles AreaOwner / Developer / Buyer / Art Director / Social Media Marketer for Artisan Socks Built, launched, and maintain a fun-filled website with a loyal user base, strong brand love, and a successful online presence specializing in socks and leg wear. Create strategy, concept, and original site for minimal investment and almost no advertising budget using successful social media marketing strategy.
Designed, developed, and secured brand love. Performed all aspects of operations including establishing company vision, locating brands, building relationships at trade shows and through other sources, developing brand strategy, writing website content / marketing material, designing / developing website, executing marketing strategy, and administering finances.
Selected Achievements:
- Established and currently growing 100,000+-member fanbase on Facebook; maintain continuous interaction using social media brand managers and directly. - Viral success with Facebook posts, ten thousand likes posts, hundreds to thousands of shares. - Championed record sales with a tiny ad budget
Fark, IncCommunity Moderator
Jan. 2005 - Dec. 2011InternetOversight, management, strategies, data driven analysis and special ops research involving thriving online community of over 750,000 members.
Massager Machines & More Dot ComeCommerce Manager / DIGITAL MARKETING MANAGER / OPERATIONS MANAGER
May. 2003 - Dec. 2015OnlineDeveloped Web site front end, site SEO strategy, and online marketing plan for B2B client in 2003 that desired to move into B2C. Assumed full operation of Web site in 2007, including the setup of a warehouse, logistics, and purchasing as well as establishing relations and negotiating with multicultural suppliers / manufacturers. Selected Achievements:
- $1.5M in sales with fewer than two dedicated full-time employees.
- Achieved and maintained Top 5 SEO rankings for powerfully competitive keywords such as "Massager" that were competed for by Amazon.com, Brookstone.com, and other national giants for over seven years with minimal ad budget. - Recruited and trained in-house staff, contributing to 100% increase in sales within three months.
- Created highly successful customer service policies and routines, resulting in zero BBB complaints, remarkably few chargebacks, and no legal action to date from customers.
Artisan Crew Engineering Inc.V. P. & Digital Marketing Manager / Social Media Director / eCommerce Manager
Jan. 2002 - Jul. 2017Greater Los Angeles AreaAs a business owner and marketing expert, Leah developed marketing plans and website concepts for over 20 American and Japanese corporate clients. She executed highly successful social media properties, built up social media communities to 100k active members and more, created campaigns, and designed creatives (graphics, photography, art direction, written contents). Leah also created brands sold through online shops and executed the branding via front end design (HTML / CSS / Graphic Design / Art Direction) for both clients and internal properties (MMM, Artisan Socks, Cushzilla). From concept to logos to marketing strategies to social media properties, she negotiated the actual product development with manufacturers, negotiated and priced products, created and maintained quality control policies, created customer service training guidelines and manuals, maintained PCI compliance and other online shop security issues and fraud prevention, headed up merchant account negotiation and management, and made quarterly sales tax payments. In addition, Leah researched, sourced, and negotiated costs for I.T. solutions, and implemented and maintained them for both clients and internally. This included SSL certificates, IIS, web and mail log management, dedicated hosting, mail-server software, bar code scanning software and devices, third-party spam filters, VPN implementation, Firewalls, Internet connections and ISPs, trade show presentation hardware and software, and antivirus solutions. She also led troubleshooting efforts in both English and Japanese environments, finding solutions when service providers' technical support could not. Finally, Leah negotiated, found, and was responsible for all legal aspects of leasing business properties and warehouses, corporate compliance documents, worker's comp audits, payroll (ADP) and HR issues including but not limited to EDD, and cross cultural communication.
Hakuhodo, Toyota Motor Corp. OthersTranslator / Interpreter / Marketing
Jan. 2001 - Mar. 2003Tokyo, JapanVarious Japanese > English Translation and Interpretation Projects including for the Japanese Government, Toyota Motor Corp., Market Research Group Interpretation / Translation for Hakuhodo Advertising Agency etc.
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