Rick Cusato

Owner/Publisher @Cusato Media Group LLC

CopywritingConsultingMarketing DirectorMarketing

I'm an award-winning advertising executive with over 25 years of leadership at a premier global ad agency in NYC, where I drove transformative campaigns for major brands across consumer, B2B, and digital channels. I built and led high-performing creative and strategy teams delivering measurable results in brand growth, market share gains, and revenue impact through integrated advertising, content strategy, and innovative storytelling. My team's work earned industry recognition, including multiple awards for creative effectiveness and client growth. I developed and produced two high-end community magazines that reach high-value home owners through an integrated local marketing program for small to mid-size companies. I'm passionate about helping companies cut through noise, align marketing with business goals and scale smarter.

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Work Background

Publisher - Bronxville Living Magazine and Eastchester Neighbors Magazine

Best Version MediaPublisher - Bronxville Living Magazine and Eastchester Neighbors Magazine

Sep. 2020Bronxville, New York, United States

Group Account Director

HavasGroup Account Director

Sep. 2018 - Mar. 2020New YorkRite Aid

EVP/Partner

GreyEVP/Partner

Jan. 2011 - Apr. 2017Grey New YorkCanon - Camera , Professional and Consumer Printers and Corporate (Healthcare and Business Solutions both Consumer and B-B) , Bosch North America AA , Paul Newman's Hole In The Wall Gang (ProBono)

EVP, Group Account Director

Grey GroupEVP, Group Account Director

Jan. 2005 - Dec. 2010New York City Metropolitan AreaCanon, NFL, Dairy Queen, Super 8 Motels, Jackson Hewitt, US Mint Fifty State Quarter Program, Hasbro Games, Autobytel.com,

SVP

Jan. 2005 - Dec. 2010New York City Metropolitan AreaRay-Ban Sunglasses, Quaker State Motor Oil, Windex/Drano, Jeep, Renault , Daewoo Motors (S.Korea)

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