BlondeCreative Director
Nov. 2008 - Oct. 2014Edinburgh, United Kingdom• Led successful creative digital campaigns for financial institutions such as American Express, Lloyds Bank, TSB, HBOS, Aegon Asset Management, AXA, Baillie Gifford & Scottish Widows Investment Partnership showcasing expertise in branding and marketing strategies. • Played a pivotal role helping the agency to win a global digital campaign celebrating 150 years of BASF, the largest chemical company in the world, listed on the Fortune Global 500. • Applied vision and expertise to household names like IRN-BRU, The Famous Grouse, Grolsch, Coors Light, Royal Mail, Nando’s and Nairn's Oatcakes, resulting in increased brand visibility and customer engagement.