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Work Background
NORTH Brand AdvisoryFounder
Dec. 2025Athens, Attiki, Greece
CARIUMAGlobal Head of Brand Marketing
Mar. 2025Lisbon, PortugalShaping Cariuma’s evolution into a globally recognized premium sneaker brand by leading repositioning, identity refresh, and omni-channel transformation. • Drove global repositioning, aligning sustainability with cultural relevance and brand equity growth.
• Transformed digital presence and established a global creative operations framework, ensuring consistency and excellence across channels and markets.
• Accelerated go-to-market speed by implementing agile marketing processes that shortened lead times and enabled faster scaling.
• Built community-led brand equity through storytelling campaigns and strategic partnerships.
• Partnered with the C-Suite to shape long-term global strategy, reinforcing brand mission and international expansion.
F31Regional Brand & Trade Marketing Manager GCC
Sep. 2023 - Mar. 2025Dubai, United Arab Emirates• Led the development and execution of comprehensive marketing strategies for Retail and Wholesale operations in the GCC region, aligning with global brand strategy.
• Managed all aspects of marketing planning, implementation, and execution for online and offline campaigns, ensuring synergy with worldwide initiatives.
• Orchestrated a marketing events calendar, collaborating with Global Marketing & Communication to maximize impact and results for doors across the region.
• Sourced and managed external creative entities for events, delivering results aligned with KPIs • Collaborated with the Commercial team to develop annual sales strategy, focusing on boutiques, wholesale partners, and outlets planning an events roadmap.
• Planned and executed a comprehensive strategy for retail CRM in the EMEA region, leveraging customer relationship management systems and marketing tools.
• Liaised with the Global HQ to support the execution of a regional communication plan, contributing to business objectives and brand equity.
• Guided creative direction and strategies in GCC Managed Brands: On, Cariuma, CEP, Dymatize, Norda, Roarsome
Managed Markets: UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Jordan
H&MMarketing Project Manager REEU SM-PL
Jan. 2023 - Sep. 2023Warsaw, Mazowieckie, Poland• Planned, coordinated, and executed omnichannel marketing projects that promoted H&M’s products and brand in the region.
• Operated collaboratively with different teams to achieve marketing objectives while staying within budget, meeting established timelines, achieving KPIS, and securing brand global guidelines. • Focused on large brand moments and key campaigns that boosted brand awareness and local relevance. Managed Markets: Romania, Czech Republic, Slovakia, Hungary, Poland, Latvia, Estonia, Lithuania, Kazakhstan
H&MExperience Operations Manager REEU SM-GR
Dec. 2021 - Jan. 2023Athens, Attiki, Greece• Transformed the Experience Operations department to an Omni-customer-centric focused one in 9 REEU Countries; applied new processes, workflows, and onboarded team members.
• Led and empowered a cross-functional team of 25 marketing professionals; created conditions that enabled them to perform, improve, and grow.
• Oversaw the processes of content creation in all marketing channels, secured brand image, guidelines, and impactful communication.
• Directed the Loyalty Program, monitored loyalty KPIs, and established strategies that grew the database, increased customer lifetime value, and provided unique value to all members.
• Launched the H&M brand in 3 European Countries; designed and implemented the GTM strategies. Secured a strong execution of activity plans and projects, always by applying a concrete omnichannel strategy and mindset. Managed Markets: Greece, Cyprus, Bulgaria, Serbia, Croatia, Georgia, Kosovo, Albania, North Macedonia
OnBrand Strategy Manager
Dec. 2017 - Dec. 2021Athens, Attiki, Greece• Developed and implemented GTM strategies in Greece and Cyprus, focused on retail and customer marketing, distribution channels, and providing value.
• Directed and completed 2 retail flag-store projects.
• Ensured global brand guidelines and standards; premium product placement, and unified one brand voice across all marketing channels.
• Developed the wholesale account network in Greece and Cyprus by market research, segmentation, tiering, and negotiating contracts. Managed Markets: Greece, Cyprus
COSTA NAVARINORacquet Sports Operations and Retail Manager
Nov. 2015 - Dec. 2017Pílos, Peloponnese, Greece• Formulated and executed a project for a 16 tennis court academy. Facilities included a restaurant, a pro shop, as well as padel and squash facilities.
• Supervised daily operations of all facilities and led a 30-member multicultural team via agile methodology.
• Managed contract negotiations and closed deals with tour operators, internal personnel, and suppliers.
• Monitored PnL and coordinated yearly budget, developed offered services and price lists to ensure maximum customer satisfaction and a boosted yearly ROI.
COSTA NAVARINORacquet Sports On-Site Manager
Feb. 2014 - Nov. 2015Pílos, Peloponnese, Greece• Ensured smooth on-site daily management by improving internal operations and back-office procedures.
• Formed seasonal needs for budget, personnel, and equipment, based on historical data and data-driven forecasts. Analyzed KPIs and generated relevant reports with spreadsheets.
• Provided feedback to stakeholders while keeping them engaged by distributing information.
• Implemented necessary agile solutions and designed weekly/monthly timeframes to exceed seasonal goals.
Maastricht KnightsBasketball Operations Manager
Aug. 2013 - Feb. 2014Maastricht Area, Netherlands• Mentored and coached a 12-member multicultural team.
• Managed the team in official games and practice preparations.
• Forged team spirit and winning attitude.
• Analysed game statistics with spreadsheets and video analysis.
Ilysiakos B.C.Basketball Operations Assistant Manager
Jun. 2012 - Jun. 2013Athens, Greece• Targeted, negotiated and closed 4 major sponsorship deals which boosted club’s sponsorship income by 40%.
• Coordinated all the home game marketing/or actions and initiatives; pre-game arena setup (logos, editorial, sponsor placement), in-game VIP PR communication, and post-game press conference.
• Operated all social media channels and achieved a 120% boost in click-through rates and a 180% in active followers.
• Ensured healthy communication between stakeholders; club owner, players, staff, and fans. • Coordinated all the legal procedures and documents for foreign athletes.
Panathinaikos BCBasketball Operations Intern
Jun. 2010 - Oct. 2010Greece• Imported data and developed reports with spreadsheets.
• Composed business emails and handled office communication with the press in Greek, English, and German.
• Regulated legal documents for foreign athletes and staff.
• Facilitated in the home game marketing and PR actions and initiates.
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