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Work Background
Consultant en Business et Marketing
Marketing et ManagementConsultant en Business et Marketing
Jul. 2013MoroccoConseil en Business et Marketing - Administrateur indépendant. Depuis 2013, j'accompagne avec succès les entreprises Marocaines pour développer leur business de manière saine et durable. Mon approche est basée sur une orientation de l'entreprise vers les besoins de ses clients finaux, et une adaptation constante de sa stratégie Marketing et Commerciale à ces besoins. Lauréat du Certificat des Administrateurs de Société (CAS) en 2020, délivré par l'IMA (Institut Marocain des Administrateurs). Les principaux secteurs avec lesquels j'ai collaboré: Industrie des Produits de Grande Consommation (Détergents, Hygiène, Papier, Couches), Agroalimentaire (Condiments, Conserves, Confiture, Fromage, Corps Gras, Jus, Lait, Yaourts, Chips, Olives), Distribution Moderne, Immobilier, Banque, Plasturgie, Peinture. Parmi les clients qui m'ont fait confiance: Vinaigrerie Moutarderie du Maroc (VMM), Marjane, Sipat, Margafrique, Distra, Holmarcom, Vital Industrie, Safilait, Leader Food, Odassia, Perla Immobilier, Banque Populaire. N'hésitez pas à me contacter pour échanger sur votre problématique.
Associate Marketing Director CEEMEA (Central Europe, Middle East, Africa)
Procter & GambleAssociate Marketing Director CEEMEA (Central Europe, Middle East, Africa)
Feb. 2011 - Jun. 2013Shopper Marketing Associate Director for Central Europe, Middle East and Africa - based in Geneva
Regional Brand Manager CEEMEA
Procter & GambleRegional Brand Manager CEEMEA
Mar. 2008 - Mar. 2011Regional Brand Manager at P&G Geneva. In charge of Duracell for Central Europe, Middle East and Africa: Strategy development, brand management, P&L management, and communication.
Brand Manager Morocco and Algeria
Procter & GambleBrand Manager Morocco and Algeria
Jun. 2005 - Feb. 2008Brand Manager at P&G
Owner
BizaccessOwner
Jul. 2000 - Dec. 2002Casablanca, MoroccoOwner of a Direct Marketing and Telemarketing company specialized in outbond calls.
Assistant Brand Manager
P&GAssistant Brand Manager
Nov. 1997 - May. 2000

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Boost FMCG Brand Growth: Fast & Consumer-Centric
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Marketing Leadership in B2C-FMCG
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B2C Marketing & Business Development Consulting
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