Andrea Susic - SEO Consultant, Asymmetric Digital

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Work Background

Asymmetric DigitalFounder

Jul. 2023Remote

freelanceWordpress Websites Development

Feb. 2018 - Jul. 2023-Creating and editing websites in Wordpress (implementation of mobile-first rules, multilingual sites, providing backup, implementation of contact form with bots and spam protection) -WP theme customization -WooCommerce implementation -HTML, CSS coding -PHP (basic knowledge)

Bonzur.rsCo-Founder

Aug. 2021 - Jan. 2023Belgrade, Serbia

Live O lifeSEO Specialist

May. 2019 - Feb. 2022Search Engine Optimization: • copywriting (research, and writing blog posts and news and guest posts for other media) • technical SEO (technical audit, implementation of multilingual sites, Sitemap and Robots.txt creation) • On-site SEO (improved ranking of given keywords; positioned a client’s website in a competitive niche at top 5 for 10+ high volume keywords, Increased organic traffic with 381%) • Off-site (research potentially interesting websites, contacting them, providing backlinks) Proficient in using Google Analytics (Certified), Google Search Console, Ahrefs, Moz tools.

DesignRushSenior SEO Manager

Feb. 2023 - Jul. 2023Remote• Developing and documenting SEO processes • Managing and prioritizing team members’ tasks • Analyzing data and recommending improvements on the website

Granular GroupSEO Consulting Manager

Nov. 2022 - Feb. 2023• Developing and documenting SEO processes • Managing and prioritizing team members’ tasks • Identifying SEO KPIs for SEO clients and to prioritize activities focused on achieving them • Developing new SEO products

Granular GroupSearch Engine Optimization Consultant

Feb. 2022 - Oct. 2022Belgrade, Serbia-Carrying out detailed audits of clients’ websites, -Researching clients’ business and digital marketing communication as well as their competitors, -Developing and implementing an SEO strategy, -Regularly performing thorough keywords research, -Creating a detailed content strategy as well as briefs for copywriters, -Mapping keywords with landing pages and recommend meta titles, descriptions, alt tags, H1 tags, anchor texts, etc. -Giving detailed tasks and communicate with web developers to properly implement tech SEO best practices, -Identifying SEO KPIs, -Prepare reports in Data Studio, -Monitoring regularly data in GSC and discuss changes with the team and the client, -Checking and giving recommendations related to redirects, click rate, bounce rate, and other KPIs, -Working daily with Google Search Console, Google Analytics, Tag Manager, Screaming Frog, Ahrefs, etc. -Building strong relationships with clients, -Identifying possibilities for new clients, -Up-selling when appropriate, -Identifyng a buyer persona to target identified audiences better, -Staying up to date with the latest SEO and digital marketing trends and best practices.

IntellRocket - WordPress AgencyProject Manager

May. 2020 - Feb. 2022Coordinating Agile team (developers, designers) activities on WordPress based projects Planning roadmap, structure of websites and ecommerce shops Creating and maintain a product backlog (providing adequate amount of user stories) Taking the lead of daily standup meetings Managing relationships with the clients, having meetings and reporting them regularly Taking part in products testing and CRO Maintaining and updating project documents and deliverables

Internet Group d.o.o.Account Manager

Sep. 2018 - Apr. 2019 Creating engaging content for Telegraf.rs clients (one of top three websites in Serbia) Consulting clients how to create optimized content and to make proper backlinks and anchor text Creating digital campaigns on Telegraf.rs portal that give the best ROI for clients Communication with clients Selling display ads Selling Native and PR articles

Global IT FactoryIT Project Manager

Aug. 2017 - Dec. 2017Coordinated Agile team members' (developers, UI designers, QA Engineers) activities Led meetings and set expectations for project team Communicated with clients (a fintech company and an educational institution from Australia), had meetings and reported them Reported upper management about team members' activities and escalated as needed Took part in products testing and assisted in developing of testing strategy Maintained and updated project documents Managed issues and tasks in JIRA (opened tickets, assigned to team members, sorted them by priority)

eKapija.comCommunication manager

May. 2013 - Jul. 2017Cooperation with media buying agencies and managing portal advertising space Total client relationship with decision-makers in among 600 client’s companies, mostly SMEs Sales - Achieving retention and revenue quotas Creating and adjusting sales offers, portal descriptions and other kinds of texts and marketing copies Event management – team member for planning and organization of the Aurea Investment of the Year Award event; organizing company presence on exhibitions, conferences; Media Relations – establishing and maintaining relations with economic and other media in Serbia Creating and giving presentations eKapija social media channels team member

eKapija.comPR and Marketing Manager

Jan. 2008 - Nov. 2012Online marketing Event organization Media relations Total client relationship Giving presentations

eKapija.comClient Executive

May. 2006 - Nov. 2012BelgradeNegotiating and selling different types of services Total client relationship with client’s companies Taking care of the eKapija portal clients

Represent CommunicationsAccount Executive

Dec. 2012 - May. 2013Maintaining close and frequent contact with clients Giving professional advices and services to clients Media Relations Creating PR plans and communication strategies Press releases preparation Drafting articles, interviews Press clipping collection and analysis Writing of detailed reports