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AdConversionSenior Performance Marketing Manager
Apr. 2025
Powered by SearchSenior B2B Paid Media Strategist
Sep. 2024 - Mar. 2025• Lead global performance marketing initiatives across Meta, LinkedIn, Google, and programmatic channels for enterprise B2B SaaS clients.
• Develop and implement data-driven attribution models resulting in 550% lead growth and 85% CPL reduction while improving conversion rates by 485%.
• Integrate HubSpot CRM data with advertising platforms to track and verify full-funnel metrics from MQLs to closed deals, ensuring accurate attribution and ROI reporting across client accounts.
• Design and deliver tailored performance reports and presentations for diverse stakeholders, from C-suite executives to marketing teams, effectively communicating complex data insights and ROI metrics through virtual meetings.
• Create customized reporting dashboards using Looker, DOMO, and Tableau, translating technical metrics into actionable business insights for different audience segments.
• Design and execute advanced audience segmentation strategies using first-party data and behavioural insights.
• Partner with programmatic DSP platforms to optimize targeting and bidding strategies across international markets.
BrightvisionSenior B2B Paid Media Specialist
Sep. 2023 - Aug. 2024Sweden• Boosted SQLs by 40X times, decreased CPA by 87% for global B2B Tech/SaaS clients through targeted ABM campaigns.
• Enhance digital marketing strategies by collaborating with creative teams and agencies to align with customer needs, business objectives, and market trends.
• Successfully introduced programmatic advertising, transforming a previously underperforming service.
Improved client reporting by revamping the agency’s system to provide clear, visually engaging metrics, enhancing their understanding and anticipation for weekly reporting calls.
• Achieved consistent performance improvements through data-driven optimization initiatives, increasing campaign ROI and refining bidding strategies.
• Foster team development by mentoring junior specialists and leading inbound knowledge-sharing sessions on emerging paid media trends and technologies.
• Provide strategic support in sales dialogues with clients, leveraging industry expertise to drive client success and satisfaction.
Opticomm MediaPaid Social Specialist
Sep. 2021 - Aug. 2023London, England, United Kingdom• Boosted high-quality traffic and conversions for B2B, B2C, and eCommerce clients by spearheading the development and execution of targeted paid acquisition strategies across multiple social channels.
• Increased campaign performance and efficiency across B2B, B2C, and eCommerce industries by managing multi-million-pound paid media campaigns.
• Enhanced media buying strategies and campaign execution by overseeing cross-functional teams of creatives, analysts, and external partners.
• Maximised conversion rates and campaign efficiency by optimising budget allocation and targeting methods through expert campaign management.
• Demonstrated mastery of industry trends and e-commerce technologies by achieving LinkedIn Marketing Insider, Meta Media Buying Professional, and E-Commerce certifications.
• Optimised lead generation and campaign management driving significant improvements in marketing results.
• Improved customer engagement by designing customised customer acquisition strategies and leveraging extensive experience with sales funnels.
• Increased ad engagement and conversion rates by leading A/B testing initiatives to refine ad performance.
• Drove continuous improvements in campaign performance and optimization by conducting comprehensive data analysis and translating complex metrics into actionable insights.
• Ensured successful project outcomes by proactively monitoring progress, identifying potential risks, and implementing appropriate mitigation strategies.
Keller Williams Realty Southern AfricaRegional Marketing Manager
Feb. 2019 - Jan. 2021Pretoria Area, South Africa
Property.CoZaDigital Marketing Manager
Oct. 2017 - Mar. 2019Centurion
LEO MarketingDigital Marketing Manager
May. 2017Pretoria Area, South Africa• Enhance online visibility and significantly increase website traffic by implementing effective SEO and SEM strategies.
• Improve user experience by leading the design and enhancement of the user interface (UI) and user experience (UX) for a seamless browsing experience.
• Exceed target KPIs by leveraging advanced analytics tools to measure and track key performance metrics.
• Optimise campaign performance through data-driven insights, continuously refining strategies for paid social and programmatic advertising campaigns.
• Lead successful marketing initiatives by demonstrating exceptional project management skills and effectively collaborating with cross-functional teams.
• Ensure successful project outcomes by proactively monitoring progress, identifying potential risks, and implementing appropriate mitigation strategies.
• Streamline operations by creating deals, managing pipelines, tracking marketing results, and qualifying leads in HubSpot.
AWS (Pty) LtdEvents & Marketing Manager
May. 2016 - May. 2017South Africa
Future A&M AirMarketing Manager
Sep. 2008 - Apr. 2016
Sun InternationalTables Pit Manager
Jan. 1996 - Dec. 2006
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