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Work Background
MegavisionSenior Marketing Communucation & Product Management Manager
Apr. 2023Bandung, West Java, IndonesiaManaging & responsible for online & offline marketing activities for residential & business segment product As Marketing Communication Manager: • Create a digital marketing strategy to increase brand awareness & generate leads • Manage digital marketing budget to run the digital marketing strategy • Manage the content production for social media, website, and apps, including offline marketing purposes Achievement: • Led the Digital Marketing Team started in 2023 and managed to increase the monthly leads by more than 104% in 2024 As Product Manager: • Develop and implement product marketing & product management strategy and adjust the strategy to meet the competition • Develop pricing & promotion strategy for each product • Lead the Product Department to do a market research, product analysis and competitor analysis • Responsible for product promotion to support the Sales Department to meet the benchmark/target that has been set • Develop and implement the retention and growth marketing strategy • Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions
MegavisionBroadcast & Programming Manager
Aug. 2022 - Mar. 2023Bandung, West Java, IndonesiaResponsible for create partnership with content provider for Pay TV service Along the way, assign to several task -Making qualitative research on Internet Service Provider market/industry -Making research & insight on pay TV industry & trends on pay TV products -Assign to handle corporate partnership, making partnership with local companies to provide internet product for its employee
Self-employedCareer Break
Aug. 2020 - Aug. 2022Bandung, West Java, IndonesiaI decided to take a career break because of personal reason but at the same time I am building a small retail business
RCTI+Head Of Content
Sep. 2019 - Jul. 2020Jakarta, Indonesia•Responsible for content planning & programming for RCTI, both VOD & Live Streaming Content from TV, partnership, in house production and acquisition. •Responsible for day to day operation of RCTI+ content operation •Responsible for content ingestion process from in house production, PH and/or TV library to RCTI+ platform •Provide review and insight to Content Production Team for content performance that had been produce & content that should be produced •Provide data & analytic of the content performance periodically •Ensuring all content has the rights to be placed on RCTI+ platform •Provide weekly management report
VidioContent Operation Manager
Dec. 2015 - Jun. 2019Greater Jakarta Area, IndonesiaMaintain & develop content standard operation procedure of vidio.com Ensuring all content comply with government regulation, company policy and meet with vidio.com target audience Provide weekly and monthly management reporting for content analytic both Google Analytic and internal reporting system Responsible & manage vidio.com portal, including and not limited to homepage, all category page, contest page, headline banner and the contests by periodically basis for optimum result (page views, plays, time play duration, session duration, visitors, engagement) Responsible for internal and external vidio.com content downloading/uploading/editing, production and distribution including embedded into partner interface and all channel distribution asset of EMTEK group
OLX IndonesiaContent Quality Manager
Sep. 2013 - Dec. 2015Greater Jakarta Area, IndonesiaLeading a team consist of 63 content moderator & 2 supervisor Managing content quality of OLX Indonesia website Managing pre moderation & post moderation process to maintain content quality of the website To improve moderation process and tools to improve process quality & processing time Managing pre moderation & post moderation team consist of scheduling, team management, people development, etc Managing data processing & data analyzing related to ads statistic Coordinate with fraud prevention team to detecting fraud pattern and share it with moderation team to improve content quality
WOM FinanceOperations System Development Manager
Jan. 2009 - Sep. 2013Greater Jakarta Area, IndonesiaMinimizing human error & fraud risk through system enhancement to ensure process control in every aspect of branch operational activities To shorten process time & increase process quality to achieve service level wanted by the company To analyze both internal & external audit finding related to process quality To increase service quality through adding payment alternatives to customer & increase e-channel transaction To develop new business process or re-engineering current business process & creating system requirement to meet with business requirement Giving support on daily branches operations process such as vendors billing reconcile & payment, data support, data correction, credit administrations, collection administrations, etc
WOM FinanceBranch Operations Supervisor
Aug. 2008 - Dec. 2008SumedangTo control branch operational activities running by SOP & companies policies. To support other function in branch in order to run its activities & reach branch target.
WOM FinanceCollection Information System Head
Sep. 2005 - Jul. 2008Bandung Area, West Java, IndonesiaTo analyze branch collection performance to support Regional Collection Manager & Area Collection Manager in making right collection strategy. To develop better system/tools to support branch collection performance To develop adm. coll. personnel skills & abilities in supporting branch collection activities
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