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Work Background
49ingCanadian Market Development & Growth
Apr. 2025CanadaResponsible for growing and expanding the Canadian market for the world's most innovative & technically advanced hockey AI system - 49ing.ai. Customers span youth teams & clubs to professional leagues, teams, governing bodies, and associations across the globe. 49ing's computer vision AI eliminates the need for human intervention and delivers deep analysis in real-time. A hockey system built by hockey players, there is no system that better analyzes the game - anywhere.
Georgian CollegeInstructor
Jan. 2025Barrie, Ontario, CanadaInstructor for Sports Organizations in Canada
Humber CollegeInstructor
Sep. 2024Greater Toronto Area, CanadaSports Tourism & Sports & Event Management instructor.
Humber CollegeInstructor
Sep. 2024Greater Toronto Area, CanadaSports Tourism & Sports & Event Management instructor.
McMaster UniversityDirector of Athletics & Recreation
Jul. 2019 - Jun. 2024Hamilton, Ontario, Canada
University of SaskatchewanChief Athletics Officer
Aug. 2017 - Jul. 2019Saskatchewan, Canada
ATHLETE DEVELOPMENT ALLIANCECo-Founder; President of Business, Brand & Athlete Marketing
Jul. 2013Greater Toronto Area, CanadaIn the changing landscape of collegiate sport, there is much more to the recruiting process than meets the eye. Competition is intense; especially on the collegiate hockey pathway. With the proliferation of NIL (name, image, likeness) opportunities for student-athletes, big changes are coming to eligibility rules governing major junior (CHL) players and collegiate hockey. Our team of former NCAA D1 and USPORTS scholar-athletes / education & athletic administrators knows this ecosystem & the pathway to success better than anyone. Built on decades of experience, we coach & develop aspiring scholar-athletes by leveraging a life skills development system that will ensure a successful transition to collegiate sport & serve our clients well after their athletic careers are done. The road is long. There are no shortcuts and the people who understand they must OWN their pathway to collegiate sport are the ones who will get there.
The Princess Margaret Cancer FoundationChief Hockey Officer
May. 2010 - Sep. 2017Toronto, Canada AreaResponsible for the launch, oversight, growth & expansion of Road Hockey to Conquer Cancer - the world's largest road hockey fundraising event (http://www.teamuptoconquercancer.ca/). The event has set - and broken - 2 Guinness World Records and has raised over $20M since its inception to: CONQUER CANCER IN OUR LIFETIME.
Ryerson University, Department of AthleticsConsultant, Revenue Development - 6 mth contract
Dec. 2009 - May. 2010Work with key stakeholders across Ryerson University to identify, recommend & execute revenue development opportunities spanning athletic facilities and programs with specific emphasis on the re-launch of Maple Leaf Gardens.
IMG/ComperioDirector
Sep. 2006 - Dec. 2009Work with rights holders and Fortune 500 sponsors to assess and measure sponsorship ROI, ROO, and consumer engagement surrounding sponsorship investments. Have also worked with clients to initiate longitudinal benchmarks/indices to measure sponsorship performance across various KPI's to assist with sponsorship strategy. Clients include: - Maple Leaf Sports & Entertainment - Scotiabank - General Motors of Canada Ltd. - Edmonton Eskimos Among numerous others.
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