Kelebogile Mashigo - Marketing Director | Brand | Digital Marketing | Content Marketing,

Feedback from Kelebogile’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

ParamountIntegrated Marketing Director: Youth & Entertainment Brands

Apr. 2020City of Johannesburg, Gauteng, South AfricaMarketing and Digital Lead for MTV, MTV BASE and BET AFRICA - Marketing Strategy - Develop and implement a holistic marketing strategy and roadmap across multiple channels to deliver on our Brand, Content and Business Goals ensuring we deliver value to Affiliate - Set and drive the overall brand, marketing, media buying, creative strategy with a focus on content discovery - Drive the digital marketing strategy, planning, and execution across brand platforms, building scale and commercial value for each brand and property - Align channel strategy, KPI and workflow with commercial objectives to drive bottom line - Drive key strategic partnerships and stakeholder engagement with affiliate, media, sponsorship partners to drive brand commercial value - Drive best in talent strategy and relationships, within the team and externally, for best content and overall brand performance - Drive strategic network-wide opportunities for VCNA to build scale, visibility and impact for our brands. - Content Marketing - development of concepts, creative direction and development of show creative assets and marketing strategy across channels - Develop best-in-class brand/channel campaigns, being responsible for strategic vision, concept, execution, engagement and measurement.

LE MASH CURATEDLead Marketing Consultant & Entrepreneur

Jan. 2018AfricaAs the Lead Marketing Consultant at Le Mash Curated, I work with companies to create and implement marketing strategies to impact their brand identity and consumer reach. Most of the plans were centred on the core of my client’s business and what services or products they offer, working with the C-suite of the organisation I establish their strategic objectives and formulate my strategies to align to these business goals. It is my job to develop, innovate or improve the detailed marketing strategy and implementation plan, determine the marketing or brand message, and identify the appropriate marketing mix to get the message out. Using my skills and knowledge in consumer behaviour and marketing processes I identify the companies target audiences and position their product or service offering in a way that will interest consumers and make them want to buy or gain loyalty. From an entrepreneurship perspective, I am responsible for planning and directing the operations of a Le Mash Curated, driving the strategic marketing efforts of Kurlz & Kutz Salon and Sportscom. My job is to create policies, set goals and meet with potential investors and clients at all three companies. I am highly involved with daily operational tasks as well as the hiring and firing of employees and prepare work schedules for optimal delivery. A significant part of this role is to oversee all activities involved with the company's products and services, including marketing, distribution and sales. With a crucial focus on the review of financial statements to determine ways to increase profits and reduce costs to determine the future direction of the companies, I can make strategic decisions. Strategic and Marketing Consulting Projects for the following: - Collective ID (Ireland Davenport) - Creative Agency - Elevator - Creative Agency - Multichoice - Broadcasting & Entertainment Company - Puma Energy - Global Energy Company

L'OréalConsulting Mission (MBA Capstone Project) - Biotherm, China and L’Oréal Luxe, Paris

May. 2016 - Jul. 2016Paris Area, FranceAs part of my Global MBA programme at ESSEC Business School in France, I took on the role of Lead Project Manager and Syndicate Team for our MBA Capstone Project concentrating on the luxury Brand Management Strategy for Biothem; China commissioned by DMI L’Oréal Luxe, Paris. Through this Luxury Brand Management MBA, I have learnt to develop and enhance the ability to successfully manage a luxury brand or product on a global scale. The program helped me learn and experience the renowned French know-how and how to excel in the luxury business from a global perspective. My focus was on learning fundamental business concepts through robust academic and innovative learning approaches benefiting from immersion in real-world projects and business situations through business trips and company visits which provided the team and me the skills needed to succeed in any strategic role driving brands on a global level for any business. The fundamentals of the programme covered various topics such as the Cultural Foundations of Luxury, Global Luxury Economy, Marketing for Luxury, Strategic Management of Luxury Brands and Luxury Consumption and Consumer Behaviour. From a strategic operations perspective the course covered topics such as Design Management, Luxury Distribution and Retail Management, Luxury Brand Management, Managing Sectors: Jewellery, Wine & Spirits, Perfume & Cosmetics, Watches and Semiotics and Communication with an additional focus on Art and Culture Management and identifying Counterfeit in Luxury.

SEPHORAIntern

Feb. 2016 - Feb. 2016Paris Area, FranceRetail Immersion focused on acquiring hands on knowledge on luxury retail operational processes and the management of Skincare & Cosmetics category in a wholesale environment. The process involved understanding various roles within the retailer through hands on experience of sales and merchandising - POS planning & merchandising, sales and promotion of additional services, BA role (customer consultation, consumer tutorials).

SEPHORAIntern

Feb. 2016 - Feb. 2016Paris Area, FranceRetail Immersion focused on acquiring hands on knowledge on luxury retail operational processes and the management of Skincare & Cosmetics category in a wholesale environment. The process involved understanding various roles within the retailer through hands on experience of sales and merchandising - POS planning & merchandising, sales and promotion of additional services, BA role (customer consultation, consumer tutorials).

Anheuser-Busch InBevSenior Marketing Manager - Hansa Pilsener (SABMILLER, SA Breweries)

Dec. 2010 - Mar. 2015Johannesburg area, south africaBeing the Senior Marketing Manager for Hansa Pilsner at SA Breweries -ABInBev, meant I was responsible for the brand’s Go-To-Market Strategy, Planning and Execution to deliver on the brands business objectives. In this role, I developed and executed on the Annual Brand Strategy and Plan which focused on maximising the impact of “Through-the-Line” execution (consumer/retailer campaigns, consumer engagement mechanics, brand contact strategy - comms, media, instore animation/promotions, digital, PR, incentives). This strategy resulted in me developing multiple breakthrough 360 brand market campaigns leveraging digital platforms through an extensive retail network, driving reappraisal and commitment with consumers. Through continuous Insight generation with consumers, we developed qualitative and quantitative research that designed campaign Big Ideas and validated concepts for in-market executions and innovation. In this aspect my job was responsible for all Brand Activation Platforms leveraging music and football passion points, resulting in a successful 3-year rolling music festival platform (Hansa Festival of Legends) and EPL Football sponsorship campaigns, with active digital engagement amongst the core target market. As the Brand Lead for Sponsorship Platforms (EPL Teams - Manchester City and Arsenal Football Clubs) including in-market creative development and execution, I was responsible for the property which resulted in positive reviews for the brand from media and internal audience. Making me the Brand Champion for in-market brand design principles, corporate identity & iconography to ensure consistency across the country and responsible for the regional brand business plan and monitoring, supported with Regional Marketing Teams to ensure that the brand priorities were achieved.

Anheuser-Busch InBevSenior Marketing Manager - Hansa Pilsener (SABMILLER, SA Breweries)

Dec. 2010 - Mar. 2015Johannesburg area, south africaBeing the Senior Marketing Manager for Hansa Pilsner at SA Breweries -ABInBev, meant I was responsible for the brand’s Go-To-Market Strategy, Planning and Execution to deliver on the brands business objectives. In this role, I developed and executed on the Annual Brand Strategy and Plan which focused on maximising the impact of “Through-the-Line” execution (consumer/retailer campaigns, consumer engagement mechanics, brand contact strategy - comms, media, instore animation/promotions, digital, PR, incentives). This strategy resulted in me developing multiple breakthrough 360 brand market campaigns leveraging digital platforms through an extensive retail network, driving reappraisal and commitment with consumers. Through continuous Insight generation with consumers, we developed qualitative and quantitative research that designed campaign Big Ideas and validated concepts for in-market executions and innovation. In this aspect my job was responsible for all Brand Activation Platforms leveraging music and football passion points, resulting in a successful 3-year rolling music festival platform (Hansa Festival of Legends) and EPL Football sponsorship campaigns, with active digital engagement amongst the core target market. As the Brand Lead for Sponsorship Platforms (EPL Teams - Manchester City and Arsenal Football Clubs) including in-market creative development and execution, I was responsible for the property which resulted in positive reviews for the brand from media and internal audience. Making me the Brand Champion for in-market brand design principles, corporate identity & iconography to ensure consistency across the country and responsible for the regional brand business plan and monitoring, supported with Regional Marketing Teams to ensure that the brand priorities were achieved.

Liberty GroupHead of Marketing: Liberty Risk and ELM Products

Nov. 2007 - Oct. 2010Johannesburg Area, South AfricaBeing the Head of Marketing at Liberty Life meant that my job was to plan, organise, direct, and provide the leadership to achieve the short and long-term business objectives for the Consumer Marketing Division focusing on the Risk and Entry Level Marketing Product Categories. My role directed and managed a team of middle-level marketing professionals dedicated to developing and implementing strategic marketing programs aligned with the division’s annual business plan, growth targets and revenue objectives. My position included the overall yearly strategic business planning, research, execution and implementation of complex marketing programs to various target audiences, including crucial internal stakeholders made up of a national sales and distribution field force. With my team, we would develop and manage above the line, digital, PR and experiential marketing campaigns. My role managed a vital range of business relationships, programs/projects, advanced the digital marketing road map for the division, oversaw the integrated marketing budgets, including production, design, and project costs. Career Highlight: Relaunch Liberty brand and new repositioning to "Own your life."

Kellogg Co. SABrand Manager Corn Flakes

Feb. 2005 - Sep. 2007Johannesburg Area, South AfricaResponsible for Annual Brand Plans for Corn Flakes, including Communication and media strategy, activation and promotional concepts in Key Accounts and at relevant consumer touch points, resulting in double digit brand growth. Development of long-term innovation pipeline for core and secondary target markets. Development of strategy and execution plan for Export Market, including communication, innovation and activation planning for core consumers leveraging relevant insights in the markets.

UnileverAssistant Brand Manager Sunsilk Hair

Jan. 2004 - Feb. 2005Durban Area, South AfricaDevelopment of execution plans to support the launch of Sunsilk Hair, including development of activation concepts to support the launch of Sunsilk (ethnic hair) in SA, consumer engagement strategy at relevant touch points, tactical activities for key accounts incl. POS design and placement, and ongoing plan targeted to Stylists to engage and drive loyalty. Management of stylist network, including communication tools and activities to engage them and drive loyalty. Create excitement and awareness around the new brand in the market for both end consumer and stylist market. Development and management of an Exit Strategy for a secondary salon brand, including sku rationalization and analysis of profitability impact, communication plan targeted to Stylists to migrate consumers to Sunsilk.