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Work Background
Execute SRLManaging Director
Oct. 2020 - Oct. 2024
CyME SRLDirector
Sep. 2020Costa Rica
Torre del LoboMarketing Manager
Jul. 2009 - Jul. 2016Costa RicaRetail clothing company in Costa Rica, 4 million US$ sales in 2014. Established new commercial strategy to increase market participation in upper scale product category, whereby increasing output by 30%, profitability by 50%. Launched and administrated social media strategy.
Constructora La Constancia, S.A.General Manager
Jul. 2002 - Jul. 2009Costa RicaThe company under management is a housing development firm with 30-year history, primarily in the middle / upper-middle class housing market. Mayor achievements: Conducted mayor administrative restructuring and merger of several of the groups companies to consolidate operations and financial control/analysis, as well as transform the firm into a more financially “palatable” client as means to create a solid financial statement for eventual project financing. Redesigned existing failing housing projects, launched a series of new developments under new business & marketing strategy, as well as full team coordination responsibility for design (interior, exterior and public infrastructure), permitting, legal, marketing, financing, site evaluation, engineering considerations and financial performance follow-up for each project. Launched four new housing projects from 2005 through 2007, one in the Guanacaste region the others in San Jose. Increased sales from 2.5 million US$ in 2002 to 9 million US$ in 2008. Conducted mayor political liaison with national industry sector boards and long term financing structuring projects with local private and public banks for client´s mortgages. The latter included lease to own and renting structures.
Liga Agrícola Industrial de la Cana de AzúcarSales And Marketing Specialist
Jul. 1999 - Dec. 2001Costa RicaNational sugar and cane derivatives distribution cooperative for Costa Rica. Company groups all sugar mills in Costa Rica for their sales and marketing efforts for both, local and export markets. Mayor achievements: Responsible for national and international sales for sugar, alcohol and molasses. Sales 120 million US$. Negotiated ethanol tolling and purchasing agreements with mayor US Petroleum companies and brokers. Managed imports of ethanol from Brazil & EU and exports to US Pacific Northwest. Designed and implemented mayor domestic marketing efforts to establish sugar brand in retail markets, as well as develop more sound and close relationships with mayor industrial users of sugar. Overlooked and designed strategy for overall hedge operations for sugar exports to world market via New York Sugar Board of Trade.
Liga Agrícola Industrial de la Cana de AzúcarTrader
May. 1995 - Jul. 1999Costa RicaNational sugar and cane derivatives distribution cooperative for Costa Rica. Company groups all sugar mills in Costa Rica for their sales and marketing efforts for both, local and export markets. Mayor achievements: Responsible for international sales of sugar, alcohol and molasses, design and execution of commodity hedge strategies in NYBOT, and overall operations of procurement, negotiation and import of alcohol from EU and sales to the US. Vessel chartering and relevant administrative control. Sales 60 million US$. Established export department as an independent operation from traditional broker relationships dating more than 30 years, as means to develop in-house knowledge and expertise to properly manage strategy and business for full grasp and understanding of business opportunities.
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