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Work Background
Bite Size Elephant, LLCFounder
Jun. 2025Turn Big Ideas Into Products People Actually Use
Too many feature requests? Building something but not sure customers want it? Growing fast but your processes are breaking? I help small organizations and startups build better products without enterprise resources. 25 years at AOL, USA Today, and The Wall Street Journal taught me what works. No jargon. No theory. Just practical solutions.
Dow JonesVice President of Product Management, News Platforms
Mar. 2022 - Jun. 2025Led strategic product transformation across enterprise content platforms, managing $5M+ annual budget while delivering breakthrough efficiency gains that enabled business growth and competitive advantage. STRATEGIC LEADERSHIP & FINANCIAL IMPACT • Secured $1.25M in external funding through Google News Initiative partnership, demonstrating executive-level relationship building and resource expansion capabilities • Stewarded $5.5M annual budget, optimizing product strategy across 6 product lines and 3 cross-functional teams • Achieved 50% reduction in development overhead through strategic platform consolidation, reinvesting savings into innovation and market expansion initiatives TRANSFORMATIONAL RESULTS & SCALE • Delivered 70% workflow reduction (75% above 40% target) through comprehensive platform modernization, enabling editorial teams to capture 20% more market opportunities AI STRATEGY & INNOVATION LEADERSHIP • Positioned CMS infrastructure for AI-enhanced workflows, creating strategic foundation that supported 75% of WSJ content operations while maintaining editorial standards • Established AI collaboration framework with NewsCorp, positioning Dow Jones as industry leader in responsible AI implementation for content creation and curation • Implemented intelligent automation capabilities that enabled faster Google Search indexing, improved content discoverability, and enhanced user engagement metrics CROSS-PLATFORM INTEGRATION & TEAM BUILDING • Built strategic partnerships integrating editorial tools with consumer platforms, creating measurable value across portfolio through unified content delivery architecture • Managed distributed product teams across multiple time zones, establishing agile practices and performance frameworks that improved delivery predictability
Notorious111Director of Product
Mar. 2019 - Oct. 2021Rockville, MarylandRecruited as digital transformation leader to establish enterprise product management practices and drive new business opportunities across multiple client verticals. ORGANIZATIONAL BUILDING & LEADERSHIP • Built product management function from ground up, hiring and developing team of 8 product and project managers across diverse industry verticals • Transformed agency operations from reactive customer service model to strategic product-driven approach, implementing standardized roadmaps, analytics dashboards, and prioritization frameworks • Established cross-functional team consistency across UX/Content/Design/Dev/Product/Project/QA/Analytics disciplines, improving profitability and client satisfaction STRATEGIC PRODUCT LEADERSHIP & BUSINESS IMPACT • Led product strategy across 6+ industry verticals including eCommerce, pharmaceutical, real estate, finance, and CPG for high-profile clients including Rockefeller Center and Organic Valley • Architected RockefellerCenter.com redesign generating double-digit year-over-year organic search growth, increased ticket sales, and reduced paid search dependency for premier NYC destination • Overhauled project delivery operations, implementing enhanced scoping and forecasting practices that reduced cost overages and improved on-time delivery across all client accounts PLATFORM STRATEGY & TECHNOLOGY LEADERSHIP • Evaluated and standardized CMS/front-end platforms, creating tiered solution framework that reduced internal technical debt by 40% and improved client delivery efficiency • Unified creative disciplines under user-centered Scrum methodology, establishing consistent processes that improved project predictability and team performance • Implemented data-driven decision making across all client engagements, establishing analytics frameworks that connected creative decisions to business outcomes
Bite Size Elephant, LLCFounder, Principal
Jan. 2019 - Mar. 2022Arlington, VA• Advised the digital team at a market-leading industry publishing company to enhance their Scrum workflow, boosting quality and velocity for their digital products • Expanded educational reach for Molly of Denali by 300%, impacting 9.3 million rural students through human-centered design processes • Founded Bite Size Elephant, LLC, a Product Management and Operations consultancy in Arlington, VA
SelfFreelance Writer
Dec. 2014 - Aug. 2015Freelance writer for running and fitness stories focusing on trending stories. Actively work with publications to cater work to fit engagement analytics for social, desktop, mobile consumption patterns.
USA TODAY Co., Inc.Director of Product Management
Aug. 2013 - Jan. 2019McLean, VACreated an eight-person product management team that worked with the USA TODAY Network’s 109 newsrooms using our publishing platform. The team employed digital strategy, analytics, research, and UX best practices. • Increased reader engagement by 1-2% by creating a data analysis tool that combined site analytics with story metadata to identify outlier newsrooms that outperformed others in the network • Improved CMS workflow, reducing the time to create and publish stories by 2 minutes per story (a 25% reduction) • Prioritized feature requests from across the network • Collaborated with Agile teams of UX/Product/Development/Analytics • Created and rolled out training programs for new features • Led community engagement with CMS users
Gannett | USA TODAY NETWORKDirector of User Experience and Design
Dec. 2010 - Aug. 2013McLean, VALed a team of fifteen designers and UX designers that applied user-centered design to the challenge of making the best local news experience for the USA TODAY Network, 160 news sites with USATODAY.com as the flagship. • Led the Product Management for the redesign of USA TODAY and migration of all the network sites (120 at the time) onto a centralized platform and headless CMS. The redesign improved reader experience and saw remarkable gains (79% growth in mobile unique viewers, 69% increase in digital revenue) while also winning Webby and Adobe Innovation awards • Led requirements gathering and facilitated the migration of Gannett’s 129 newspaper and 30 tv sites, onto the redesigned platform, including moving all 159 newsrooms onto a unified CMS • Managed vendor selection process and relationship for the design agency (Fantasy Interactive)
Gannett | USA TODAY NETWORKDirector Of Design And Development
Oct. 2009 - Nov. 2010McLean, VALed Gannett Digital’s Product Lab, responsible for design and development of Gannett’s local newspaper sites, as well as MomsLikeMe.com and DealChicken niche products. • Oversaw product development for Gannett’s portfolio of sites: Gannett’s 129 local newspaper sites and the MomsLikeMe.com, DealChicken.com, FindItNow products • Staffed and led a cross-disciplinary team (UX/Design/Dev) that launched DealChicken.com • Hired and managed a team of 10 direct reports • Moved the organization from SDLC to Agile, hiring and managing cross-disciplinary teams of Product, Project, IA/UX, Design, Dev, QA
Gannett | USA TODAY NETWORKManager/New Product Development
Oct. 2008 - Sep. 2009McLean, VirginiaLed product development efforts for Gannett Digital’s flagship product, MomsLikeMe. com, adding enhancements to grow and improve the social network and giving it the tools for communities to flourish
iBelongHead of Product Development
Jul. 2007 - Sep. 2008McLean, VAResponsible for Product Development for a small, group-centric social networking product. Brought the product to Alpha, working with local product management and design teams and selecting and coordinating offshore development teams in Guadalajara, Mexico, and the Ukraine.
AOLPrincipal Product Manager
Oct. 2006 - Jul. 2007Dulles, VirginiaResponsible for Product Management of the elements of the Search platform at AOL, including taxonomy and tagging tools and systems, publishing. Managed two remote Product Managers working in AOL's NYC office.
AOLChief Mash Officer
Apr. 2006 - Oct. 2006Lead a team of innovators creating, strategizing, and evangelizing mashups for AOL Search
AOLSenior Manager
May. 2003 - Oct. 2006Managed the Snapshot/Starship layer that added rich results (deep links) for Search results pages. Implemented a related ad links system to better monetize the search results pages.
Radiant Ideas, IncPresident, Owner
Aug. 1999 - May. 2003Provided Internet Consulting, Web Development to Stephen King (www.stephenking.com), Nicholas Sparks (www.nicholassparks.com), Eastern Maine Healthcare, Maine Manufacturing & Education Partnership, WomensMarketplace.com
Maine InternetWorks, IncProduction Director
Apr. 1998 - Jul. 1999Oversaw the flow of projects through the Web Design & Development team, from sale to delivery.
Lycée of Peoples DiplomacyTeacher, Writer in Residence
Aug. 1994 - May. 1997In addition to my teaching duties for this private high school in Syktyvkar Russia, I was responsible for creating new texts for them to study with. Created and published a Country Study book that is still in use today.
WileyPublisher Representative
Jan. 1991 - Dec. 1994Represented the College Textbook publisher, John Wiley and Sons, in sales territories in central Pennsylvania and Cleveland
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