University of Oregon Relay for LifePublic Relations Chair
Aug. 2016 - Jun. 2017Eugene, Oregon AreaIn addition to creating content, I oversaw promotional content that was posted to the social media accounts. I used a strategic blend of infographics, links to articles as well as original content to spread the message of UO's Relay for Life around campus and its surrounding areas. As the public relations chair I also crafted press releases that were sent to The Register Guard in order to gain a larger following for our event in Portland. As a general member of the Relay for Life committee, I aided in the planning fundraisers for the event as well as orchestrating the event which was held on April 22nd, 2017. Our fundraising goal was $25,000 and we reached our goal two days before the event. At the beginning of the event, we made it our goal to raise $5,000 more. In order to raise $5,000 in 12 hours, I led a social media blast and the rest of the committee committed to spreading the word through their own social media accounts as well. Within the 12 hours of our event, we surpassed our second goal and raised a total of $32,000--and that number is still rising.