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Work Background
WE Global StudiosAdvisory Board Member
Dec. 2022New York, United StatesServing on the Advisory Board on Marketing for this female-focused AI drive start-up "Founderverse."
StarfishAccount Director
Dec. 2019 - Dec. 2020New York City Metropolitan AreaWorked alongside the managing director on a rebranding and repositioning project for Holman Enterprises.
Sweigart Cigar Co.Marketing Director
Oct. 2019 - Nov. 2019Greater Atlanta AreaHired by the wonderful Joe Sweigart to rebrand his Cigartainment® company and website.
Amdur Maggs Shor & Dugan | Family Law AttorneysMarketing Director
Jul. 2019 - Jan. 2020Eatontown, NJHired by local law firm to explore social media marketing, managing client relationships and increasing referrals.
Gabrielle Garofalo Inc. Coaching, Consulting & Creative EnergyFounder
Jan. 2018WorldwideLeading my own small business in areas of marketing & event consulting, empowerment coaching and building a learning and development platform centered on the healing power of pleasure.
Harvest on the Harbor food & drink festivalCo Producer, Co-Owner
Feb. 2016 - Apr. 2018Portland, Maine Metropolitan AreaPurchased, rebranded, relaunched, and successfully co-produced this annual food and drink festival in Portland, Maine from 2017-2019.
CNN | CourageousExperiential Director
Jan. 2015 - Oct. 2016New York NYDeveloped and produced the first ever content campaign via live conference on the subject of human augmentation. Two days, 15 experts, three panels and human intermissions to blow the mind.
The Wall Street JournalSr. Director - Content Development/WSJ. Custom Studios
Nov. 2013 - Sep. 2014Greater New York City AreaBuild, develop and lead the Wall Street Journal Custom Studios editorial and creative teams globally. Responsible for ideation, innovation, development and execution of content across all platforms.
WSJ. Custom StudiosGlobal Executive Director
Oct. 2013 - Sep. 2015NYC> Launched branded content division for The Wall Street Journal. > Conceived, developed, and led production of cross-platform branded content campaigns. Produced 100+ campaigns to date.
> Built and grew global team to more than 30 editors, designers, developers, digital strategists, performance analysts and project managers > Partnered with Ad Ops and Campaign Performance teams to launch and optimize campaigns
> Developed and implemented best practices for content in the absence of industry benchmarks > Worked with industries leading brands across b2b and b2c categories including Mercedes, GE, Fifth Third, American Express, SAS Analytics, Brocade, Samsung, Oracle, AIG, Jaguar, UPS and Adobe. > Led branded social to support campaigns
> Responsible for significant revenue growth for the WSJ franchise
The Wall Street JournalConsultant/Dow Jones Content Lab-Project Director
Jul. 2013 - Nov. 2013new york, nyOversee production, content and creation of T. Rowe Price's Investor magazine & Plan Update newsletter. Work with client as day-to-day contact and internally with Dow Jones Content Lab editorial and design teams to insure on-strategy, on-time deliverables.
Flint & SteelBusiness Development Manager
Feb. 2013 - Nov. 2013New York, NYWorked with the company founder to identify and pitch new business for the agency.
The BoothMarketing/Business Development
Jan. 2013 - Mar. 2013NY MetroWorking to develop marketing & communications plan for this growing photography company dedicated to innovative photo & video booths.
Starfish Integrated Brand Experiences™New Business/Account Management
Dec. 2012 - Mar. 2013New York, NYWorked with management team to secure new business from MailOnline for a branding, positioning and tag line project. Continued on as account director through project completion.
Clear Channel Media + EntertainmentConsultant
Nov. 2012 - Jan. 2013NYCDevelopment & creation of multi-million dollar sponsorship proposals for signature Clear Channel properties including the iHeartRadio Music Festival.
The Oprah MagazineContent Producer
Sep. 2012 - Oct. 2012NY & LAWorked with talent such as Dr. Phil, Suze Orman, Martha Beck, Peter Walsh, Dr. Laura Berman, Valerie Bertinelli, Adam Glassman and Gayle King to develop content for their stage presentations at O You! 2012. A full-day event for more than 5,000 avid Oprah magazine fans who attend a spectacular day of fun, giveaways and access to their favorite experts.
2012 Billboard Music AwardsConsultant and Producer
Mar. 2012 - May. 2012NY - LA - LVDeveloped & executed sponsor programs, including a Biore commercial that ran nationally on ABC and an on-air integration for John Frieda Precision featuring Carly Rae Jepsen. Negotiated and managed talent for KAO beauty, Sundrop and Magnum, securing participation by Usher, Justin Bieber, Nellie Furtado, Jordin Sparks and Kelly Clarkson, among others.
Conde NastConsultant, Producer
Nov. 2011 - Apr. 2012NYCstrategic development - working on large scale integrated programs tied to specific marketing partners and celebrity talent
BRIDES MagazineConsultant - Executive Producer/Project Director
May. 2010 - Nov. 2011Developed, built and executed pop-up shop called The Style Shop, part of Brides charitable initiative launched in 2010 called White Hot Hope. Hired for Year 2 - the shop will be opened in New York City the weekend of October 14, 2011. More details to come...
W MagazineConsultant - Front Row, an insider's guide to fashion week
May. 2009 - Oct. 2011Hired to develop, curate, write and produce an insider's guide to fashion week 2010. Hired for Year 2, currently in development.
Tribeca Film FestivalProducer
Jan. 2009 - Dec. 2010Conceptualized and oversaw production for festival events such as opening night, screenings and the TFI related activities.
CookieSchool Year's Eve Consultant
Jan. 2009 - Dec. 2009Developed and executed first-year Cookie franchise partnership with Disney and the National PTA
The New YorkerConsultant
Jan. 2006 - Dec. 2007Produced 75th Anniversary, New Yorker Festival and developed sponsorship programs
Esquire MagazineConsultant
Jan. 2005 - Dec. 2006Produced a 5 market "best restaurants" tour
Hachette Filipacchi MediaConsultant
Jan. 2002 - Dec. 2006consulted on events & marketing program for multiple titles.
Gabrielle Garofalo Inc. Consulting & Creative EnergyMarketing Freelance
Jan. 1999 - Aug. 2022WorldwideConsulting for A-list clients with a specialty in marketing, brand positioning, strategic & proposal development, event production, and promotional services. Clients include: CNN | Courageous Studio; Siegelvision; Hearst Digital, The Wall Street Journal, Flint & Steel, Starfish, Clear Channel Media, TheBooth, Conde Nast Media Group, Prometheus Global Media/Billboard Music Awards, New York Media, Vanity Fair and W Magazine.
Conde NastCreative Services Director, House & Garden
Sep. 1995 - Jan. 1999New York, NYHead of creative services department, managing staff of 10+, and oversaw all aspects of House & Garden promotional, marketing, research and strategic efforts. Focus on merchandising/advertiser relations, client entertaining, and events.
Newsweek magazine,Associate Manager of Marketing Programs
Aug. 1994 - Sep. 1995Focused on development of advertiser-realted programming, sports marketing development and new marketing initiatives.
Angotti Thomas HedgeAccount Executive/Events Manager
Jan. 1989 - Dec. 1994Ran day-to-day business for accounts such as Wild Turkey Bourbon, Saab Automotive, Fosters Beer, Naya Water and Barron's.
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