Lilian Bennett - Marketing Manager,

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Work Background

Indeed.comField Marketing Manager

Jan. 2018London, United Kingdom- Develop and own marketing plan - Work across teams to localize strategic global campaigns, event content, demand generation, and sales enablement programs - Execute a wide variety of efforts, in-person events, email, webinars, online marketing, direct mail, and content syndication to drive leads and pipeline - Partner with the sales team on program strategy, goals, execution, and reporting - Be the voice of the customer for the Country sales team by understanding key buying segments and customer needs throughout the buying cycle - Own goals for leads, pipeline, and revenue, and work directly with sales teams to facilitate lead conversion and close EXPERIENCE HIGHLIGHTS - Led end-to-end execution of high-stakes ABM campaigns, C-suite roundtables, and multi-region webinars, contributing directly to pipeline growth and customer engagement. - Championed data-driven marketing, establishing new metrics tracking and ROI reporting frameworks that improved campaign optimization and sales alignment. - Forged and nurtured strategic partnerships with sales leaders, evangelists, and external vendors to drive record-breaking attendance and follow-up meetings from enterprise events. - Co-chaired Black Inclusion Group (BIG) EMEA, designing and delivering region-wide DEI initiatives, thought leadership events, and cross-functional collaborations with senior leadership. - Spearheaded process improvements across campaign planning, stakeholder communications, and vendor management, reducing inefficiencies and lifting execution quality. - Recognized internally for leadership under pressure (e.g., COVID-19 event pivots, last-minute crises) and consistently praised for empathy, resilience, and high professional standards. CORE SKILLS: Field Marketing Strategy & Execution Account-Based Marketing (ABM) Executive Event Management Cross-Functional Collaboration Vendor & Stakeholder Management Data-Driven Campaigns & ROI Reporting Diversity, Equity & Inclusion Leadership

Aspen TechnologySenior Field Marketing Specialist

Dec. 2016 - Jan. 2018Reading, United Kingdom• Lead the successful execution of regional integrated marketing campaigns, designed for market verticals or solution segments, in accordance with agreed objectives, positioning and messaging • Partner with Programs and Product Marketing to understand strategy for each campaign and actively guide regionalization of campaign development • Keep regional sales teams apprised of evolving marketing strategies and plans, and proactively drive alignment through regional and corporate organizations • Leads cross-functional teams to project manage all elements of regional programs including customer-facing events and digital marketing activities • Leads creation and concepts for new regional program pilots with appropriate Product Marketing and MarCom teams. • Lead regional events from the concept to delivery, overseeing all aspects including logistics, agenda building, marketing and on-site event management • Collaborate with Marketing Communications to manage client communications for customer-facing programs/events • Responsible for tracking and managing project plans and budgets for specific regional activities • Work with marketing operations to measure, evaluate, and optimize regional marketing campaigns • Works with cross-functional teams to develop program/event surveys and rolls up feedback for use in planning future programs/events • Sources and manage third party vendors and partners

Aspen TechnologySenior Field Marketing Specialist

Dec. 2016 - Jan. 2018Reading, United Kingdom• Lead the successful execution of regional integrated marketing campaigns, designed for market verticals or solution segments, in accordance with agreed objectives, positioning and messaging • Partner with Programs and Product Marketing to understand strategy for each campaign and actively guide regionalization of campaign development • Keep regional sales teams apprised of evolving marketing strategies and plans, and proactively drive alignment through regional and corporate organizations • Leads cross-functional teams to project manage all elements of regional programs including customer-facing events and digital marketing activities • Leads creation and concepts for new regional program pilots with appropriate Product Marketing and MarCom teams. • Lead regional events from the concept to delivery, overseeing all aspects including logistics, agenda building, marketing and on-site event management • Collaborate with Marketing Communications to manage client communications for customer-facing programs/events • Responsible for tracking and managing project plans and budgets for specific regional activities • Work with marketing operations to measure, evaluate, and optimize regional marketing campaigns • Works with cross-functional teams to develop program/event surveys and rolls up feedback for use in planning future programs/events • Sources and manage third party vendors and partners

WorkdayMarketing & Events Manager - EMEA

Jul. 2016 - Oct. 2016London, United Kingdom• Pre-event and onsite execution • Attendee registration & housing management • General event logistics & transport • Product demonstration schedule management and staffing • Partner sponsorship management & expo • Ancillary events & training programs • Budget management • Venue selection • External communications: Contribute to the development of event communication plans including websites and registration site, invitations, social media etc. • Internal Communication: Effectively communicate event plans to stakeholders and extended team on event progress, key milestones and action plans throughout the planning process • Participate in compiling post event reports: Regularly survey and analyse feedback from event attendees and stakeholders to ensure identified objectives are met

ApttusMarketing Executive - Events & PR EMEA

Oct. 2014 - Jul. 2016London, United KingdomEvents: • Research & Analysis: Select key Salesforce/regional/vertical events in which Apttus should be involved and suggesting the level of involvement • Strategically mapping out events based on target accounts in EMEA • Organize meetings at events with regional target accounts as agreed with Sales • Working with key EMEA teams and stakeholders to ensure Tier 1 approach and rapid follow up on all lead • Arranging speaking sessions for Apttus Execs and customers • Manage relationships with event vendors to ensure all options are available to Apttus first • Tier 1 analysis/reporting on all events and ROI tracking • Creating field events to engage prospects and accelerate deals • Align with sales and BDR team to ensure appropriate messaging are sent to their targets as well as keeping up to date with target accounts for each region • Create email and social programme prior to events with the use of Marketo ( Marketing Tool)/planning docs PR/AR: • Researching and engaging key EMEA influencers across all channels • Generating increased Apttus media coverage and influence outreach based on major themes/projects • Promoting marketing programs, successes and initiatives to the wider EMEA • Leveraging our PR agency to produce more specific EMEA content • Organising press/analysts to attend key Apttus events Content: • Understand all content available to Apttus • Creating content map to highlight content by persona and buying stage to highlight areas of weakness & to prioritize content creation • Maximizing the promotion and availability of Apttus produced content to drive conversions and web and social traffic • Producing cutting edge content pieces that drive traffic and are visually impactful • Working closely with PR, X-Author, and Community teams to create Apttus brand advocacy amongst a targeted list of Salesforce ecosystem influencers • Producing a plan to live stream, capture and repurpose all Accelerate sessions • Planning/Execution of EMEA webinars