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Work Background
noluggsFounder
Sep. 2025New York City Metropolitan AreaI am dedicated to transforming the travel experience with nolugg, emphasizing sustainability and convenience. • Developed a thesis-driven approach to luggage-free travel and wardrobe rentals. • Engaged in DBA research to create a model assessing carbon impact and adoption factors. • Focused on reducing travel friction while promoting eco-friendly solutions.
DiageoDigitribe Marketing Manager
Jun. 2024 - Oct. 2025AfricaDrive brand growth through new ways of connecting with consumers across the continent. Lead the Content, media, and Digital Commerce Team
DiageoGlobal Social Program Lead
Feb. 2024 - Sep. 2024Global- Global Socia Media Transformation (Meta, YouTube, Pinterest, Snapchat, etc) - Meta Business Managers Accounts Transformation - Implementation of Client-Owned, Agency-Billed Meta Ad Accounts Model
DiageoDigital, Culture and Entertainment, and Media Manager Africa
Dec. 2022 - Mar. 2024Partner and Emerging MarketsI am elated to announce that after three amazing years at Diageo Cameroon, I have accepted a new role as Digital, Culture & Entertainment, and Media Manager for Diageo Partner and Emerging Markets. In this role, I will be responsible for driving the #Digitaltransformation, developing and executing #Cultural and #Entertainment initiatives, and managing media relationships across the region. I am looking forward to the challenge and opportunity to contribute to the growth and success of Diageo in Africa. I am grateful for the support and guidance of my colleagues and mentors at Diageo, and I am excited to see what the future holds in this new role. Thank you to everyone who has been a part of my journey at Diageo Cameroon. I look forward to staying connected and continuing to learn and grow together. #HeadingToPEM #MrRemarkable #iwork4diageo #DiageoNaFinePlace
DiageoeCommerce Ambassador
Sep. 2020 - Dec. 2022Cameroon
DiageoProject Manager - Guinness Super League
May. 2020 - Dec. 2022Cameroon
DiageoDigital & Media Manager
Dec. 2019 - Dec. 2022Cameroon
Dubai Lynx International Festival of CreativityEvent Coordinator
Mar. 2019 - Mar. 2019Dubai, United Arab EmiratesJoined the Lynx team to support in coordinating and supervising onsite activities such as Lynx Connect, Young Lynx, Start-up Hub, Student Hack.
Doing Business in AfricaClub President
Nov. 2018 - Aug. 2019ShanghaiElected as Club President to promote the economic potential of the African continent at Hult International Business School (Shanghai, Dubai, London, Boston, New York, San Francisco)
FULL CIRCLE MEDIARegional Managing Director
Jun. 2018 - Dec. 2018Central & West AfricaPromoted as Regional Managing Director after 30 months having achieved sales targets and serving as a mentor to peers.
FULL CIRCLE MEDIARegional Media Director
Jan. 2016 - Jun. 2018Central & West AfricaDigital responsibilities • Created and implemented a digital marketing strategy and a social media strategy for the various clients across Central and West Africa to meet client goals in many industries such as Technology, FMCG, Aviation • Planned and executed all digital marketing, including SEO/SEM, marketing database, e-mail marketing, mobile marketing, social media, and display advertising campaigns to raise awareness on various client products/services and drive customers acquisition • Utilize web analytics tools (Google Analytics, Facebook Ad Manager, SEO/SEM tools) to assess platform performance and optimize efforts for maximum return, analyze cost efficiencies and ensure CPM/CPC and ROAS goals are met. Media Communication responsibilities • Managed end-to-end orchestration, implementation and reporting of integrated marketing and communication campaigns, analyzing funnels and media plan effectiveness, providing recommendations to clients on optimization opportunities. • Managed and liaised with media partners and negotiated new contracts to reduce cost and increase media value impact. • Planned and delivered cross-media plans which includes TV, OOH/DOOH, Radio, Print, Mobile and digital to optimize client touchpoints and increase its visibility Business administration responsibilities • Pitched and won many new clients to ensure a significant increase in company turnover which has led to 22% uplift in client billing from 2016-2018 • Organized and hosted several training sessions to align all third parties to clients’ vision et their annual key priorities. Which has helped to reduce to 50% campaigns kick-off • Participated in Marketing Brand plan workshops for many clients to define yearly strategic directions to be taken for each brand category • Worked with Hub Leads and Country Managers to design local branches (Côte d’Ivoire, Gabon, Senegal) go to market strategy and pitch for new clients
FULL CIRCLE MEDIASenior Media Buyer & Planner
Oct. 2014 - Dec. 2015Central & West AfricaMedia planning responsibilities • Developed forecasts and ad-hoc projections for spending, revenue and ROI based on client goals • Strategized campaign development, and then managed results through performance analysis and optimization efforts • Tested & learned relentlessly to drive improvements in channel performance, then shared what consumers respond to • Led the development, execution, and analysis of paid acquisition campaigns that will primarily run across SEM, paid social, and programmatic. • Identified and tested new customer acquisition tactics to improve performance and reduce cost per acquisition (CPA) to grow the users base efficiently. • Oversee billing reconciliation and use media buying system to update campaign changes Media Buying responsibilities • Developed forecasts and ad-hoc projections for spending, revenue and ROI based on client goals • Strategized campaign development, and then managed results through performance analysis and optimization efforts • Worked closely with our Analytics & Finance teams to ensure we deliver measurable results by acquiring quality customers, on time and budget • Utilize web analytics tools (Google Analytics, Facebook Ad Manager, SEO/SEM tools) to assess platform performance and optimize efforts for maximum return, analyze cost efficiencies and ensure CPM/CPC and ROAS goals are met • Led the development, execution, and analysis of paid acquisition campaigns that will primarily run across SEM, paid social, and programmatic • Identified and tested new customer acquisition tactics to improve performance and reduce cost per acquisition (CPA) to efficiently grow the users base • Oversee billing reconciliation and use media buying system to update campaign changes
FULL CIRCLE MEDIA - CWARMedia Strategist
Dec. 2013 - Sep. 2014DoualaSummary: Analyzed data and provide valuable insight to support planning and buying teams in Cameroon, Democratic Republic of Congo, Gabon, Republic of Congo. Roles: • Communicated and collaborated with the various internal teams to ensure that the client deliverable is met on time and brought any potential shortfalls to the immediate attention of the Account Director • Assisted in the Planning and Buying Manager in developing and implementing creative media solutions, provided suggestions and feedback wherever appropriate and demonstrated creative thinking based on consumer & business information at all times • Helped the Planning and Buying Manager in preparing and presenting regular client strategies and maintained regular contact to ensure the client marketing team are kept updated vias project progress reports, competitive analysis, consumers insights and industry trends, market and media development which might impact the client marketing effort and recommended remedial strategies where applicable. • Worked with the Planning and Buying Manager in elaborating the appropriate and detailed media plan and managed final budget allocation by mix and medium, informed by any research or insight, brand and category dynamics, taking into account the channel contact plan and brief
NestléAssistant Brand Manager
Aug. 2013 - Nov. 2013Douala, Cameroon• Part of Nescafe team with $120,000 advertising and promotion budget, responsible for Red Mug Promotion implementation • Successfully lead the DSM challenge on both on trade and off trade in Cameroon
VOODOO GroupAccount Manager
Aug. 2012 - Jul. 2013DoualaRoles: • Identified target companies/brands and their agencies across the region and preparing sales presentations and driving sales pitches • Acted as a brand custodian for the clients and brands, and deliver the output as per the brand guidelines and clients’ brief • Conducted meetings with the clients as well as informing them about the current work status of their projects. • Maintained accurate records of all pricings, sales, and activity reports submitted by the sales department
Jowice ProductionKey Account Manager
Jul. 2011 - Jul. 2012DoualaRoles: • Managed client direct communication on all phases of TV commercials production on both pre and post production • Evaluated client production and delivery processes and made vital recommendations for modifications that resulted in savings (time and money)
Régie Stars MarketingEvent Manager
Sep. 2007 - Jun. 2010Yaoundé- Event Management - Press Conference Management - Client Servicing
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Oklahoma City Metropolitan Area
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