Carissa Ganelli

Chief Product, Digital & Information Officer @Flow AI

Product ConsultantFounderAdvisorCMOCTOCPOConsultingC-level ExecutiveStartup Founder

I am a senior product and technology executive who leads large scale digital transformation, ecommerce growth, and data driven decision making for global brands. Throughout my career, I have owned P&Ls, directed unified product, engineering, design, and IT organizations, and delivered profitable growth at public companies, PE backed businesses, and startups. I operate as a CEO level partner. I set technology strategy, product roadmaps, and AI strategy. I make investment decisions, build high performing teams, and hold clear accountability for revenue, margin, and customer outcomes. Recent impact • Global Chief Digital Officer, Subway. Scaled ecommerce revenue from $125M to $795M in three years, across 40,000 locations. Built a global digital organization of 250 plus across product, engineering, UX, analytics, CRM, data science/experimentation, loyalty, payments, and IT operations. • President, Edible.com. Led a 330M ecommerce business with 100 FTEs. Acted as Chief Product Officer for consumer and franchise technology, and unified local and offshore engineering, QA, security, and IT. • SVP Product, Technology, and Marketing, Blink Fitness. Unified marketing, product, program, engineering, design, IT operations, and cybersecurity into one org. Increased email sales 14.5%, media efficiency 22%, website conversion 8%, and SEO sales 21% on a $30M budget. • Founder, LightningBuy. Built and scaled a mobile payments SaaS platform that achieved 15% conversion rates for ecommerce clients and raised $1M plus in funding. Core focus • Digital transformation, product strategy, technology strategy, AI and automation • E commerce and marketplace growth, omnichannel and retail integration, payments • Data and analytics, customer experience and UX, experimentation, personalization • Enterprise architecture, cybersecurity, IT operations, platform migrations • Executive leadership, P&L ownership, org design, global expansion, change management I am honored to be named a Top Ten Woman in Technology by Chain Store Age and a Mar