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California ClosetsSenior SEO Manager
Dec. 2022
BrightEdgeSr Customer Success Manager
Mar. 2022 - Dec. 2022California, United States● Drive expansion and adoption of BrightEdge within the assigned customer book of 50+ clients, including routine cadence calls, stakeholder buy-in activities, performance projects, trainings, demos, platform and SEO evangelism, implementation/roll-out, configuration assistance. ● In-depth coaching meetings to coach and strategize with individual clients on: o Key Term Gaps o Lead content strategies and initiatives to strengthen organic growth o Assist with technical SEO and problem solves o Development of defined SEO dashboards to assist teams in hyper-focused KPI reporting o Educate teams on SEO news, Google updates, and relevant topics specific to their brand o Strategize new ways to increase leads, adjust websites, and coach development teams to align with SEO needs ● Deliver QBRs and EBRs to highlight customer growth and opportunities identified in the platform ● Promote new innovations and features across all customers to support upsell opportunities ● Pair with Strategic Account Manager to meet POD retention and upsell goals per KPIs ● Highlights o President’s Club winner 2021 o Largest upsell in an Enterprise book; ↑ 745% Growth from 2020-present. o Year over year, recognized as the most “Customer-centric” CSM by Senior Leadership o Since start with BrightEdge: ▪ Successfully onboarded over 100 users to the platform ▪ Delivered over 40 Executive Business Reviews ▪ Presented over 30 SEO 101s, with intent to grow adoption and identify SEO champs
BrightEdgeCustomer Success Manager
Apr. 2019 - Dec. 2022Cleveland, OH, United States
Self-employedMarketing Manager Contract
Mar. 2019 - Apr. 2019Cleveland, OH
RevLocalBrand Relationship Manager
May. 2017 - Mar. 2019Granville, OHPromoted from Brand Networks Strategist (March 2018). Developed solutions to meet Franchise clients’ brand objectives based on consumer insight and data. Identifed trends and technologies that played roles in consumer’s lives and paired with necessary tools including SEM/SEO monitoring, review and reputation management, website, emails, social media and blogs. Delivered monthly reporting utilizing Google My Business and Google Analytics in conjunction with other internal reporting platforms. Made recommendations for optimizations to align with client goals and strategy. Partnered with internal teams and external vendors to implement a solid customer lifecycle program including acquisition, engagement, loyalty, retention, and win-back strategies with measurable KPIs and analytics dashboards to measure success.
Pulte Group, Inc.Marketing Manager
Jun. 2016 - Dec. 2016Northeast, Cleveland, OHDeveloped and executed marketing communications plan to deliver a sufficient volume of qualified leads to meet Division’s net sign-up goals. Utilized Eloqua, Salesforce.com and internal CRM software. • Managed the 2016 Web Site Update – Partnered cross-functionally with IT, Web Content group and 3rd party vendors to produce all aspects of communities websites to create html maps, interactive floor plans and videos. Successfully launched Cleveland market website. 10/2016 • Created, deployed, and tracked email campaigns against a community lead/prospect Customer Relationship Marketing (CRM) bank as measured by 15% open rates and 5%^ click-through rates. Managed marketing activity and performance on a monthly basis using Theorem Analytics, Eloqua, Microsoft Dynamics CRM and internal sales reporting tools. Q4 2016 average 22% open / 11% click-through rates, surpassing 2016 PDP goals. • Customized advertising templates and various marketing collateral that met market needs, incorporating specific calls-to-action/offers as determined by Marketing and Sales Teams. Routinely evaluated and responded to Realtor/Homebuyer trends and adjusted marketing plan accordingly. Utilized segmentation model to ensure targeted consumer groups were receiving appropriate messaging and content. Met PDP year-end goal to be at 75% asset coverage.
Abbott NutritionAssociate Program Manager, Similac Marketing
Jul. 2014 - May. 2016Columbus, OhioManaged Customer Relationship Marketing (CRM) programs for the Similac Brand, the #1 rated infant formula brand among pediatricians. Coordinated the development and delivery of “best in class” marketing program tactics direct to consumer, to the Healthcare Professional (HCP) and to the retailer. Ensured that supply partners (internal and external) had a clear understanding of the strategic initiatives outlined by the Brand to deliver consistent messaging to support Brand growth objectives. Position highlights: • Creation/implementation of marketing tool used by sales force to drive new acquisitions to the Similac StrongMoms Program. Tool has netted a +15% improvement in name generation and has become the go-to item the sales force relies on to speak to HCPs. • Managed successful CRM sweepstakes program and the external vendor relationship to optimize creative and prizing. Sweepstakes were used as a marketing tool to enlist new members into the 1 billion dollar Similac Brand business. Responsible for all aspects of the program, including creative direction and Medical/Legal/Regulatory (MLR) based approvals. Surpassed 2015 year-end goal of a 20% increase in digital/web-sourced acquisitions. • Initiated and implemented a successful process improvement plan that synced MLR reviews for speed-to-market delivery of marketing tools and programs. Plan resulted in a 33% decrease in creative lag/approval time.
Abbott NutritionAccount Creative Specialist
Feb. 2011 - Jul. 2014Columbus, OHResponsible/ lead point of contact for any/all matters specific to Abbott Brand Marketing customers. Managed multi-faceted client projects from inception to completion to ensure the successful implementation of marketing tools that were on time and budget. Acted as primary advocate for the client, serving as the single point of accountability between client and agency. Position highlights: • Supported client relationships to provide strategic guidance on advertising and promotions for brands: Ensure, Glucerna, Pedialyte, PediaSure, and Similac as well as Corporate projects. • Managed successful launch of a corporate capital investment project – a recruitment trade show booth. The problem: existing booth was outdated and didn’t communicate the key message that Abbott elevates lives through patient outreach. The result: “Your project management for the Abbott Diversity exhibit booth was extraordinary! You were able to break down the process so it did not seem so cumbersome and it was easy to understand for people who are not familiar with trade show/exhibit business. You were able to help us to meet deadlines and walk us through exactly what you required on our end to keep things moving forward. You made yourself very accessible for any questions and were very receptive to our feedback and comments. The final product was exactly what we were looking for, a clean, modern exhibit booth that makes a bold statement.” - Kaamilya Major, Recruitment Program Manager, Global Talent Acquisition Group
Abbott NutritionAdministrative Assistant
May. 2008 - Feb. 2011Columbus, OHResponsible for day-to-day management of Divisional Vice-President’s schedule. Controlled executive calendar with authority to determine scheduling and planning. Handled expense reporting and travel arrangements. Worked independently and made decisions that required judgment in planning work and process. Delegated assignments to administrative staff as needed to maintain workflow.
Accent EnergyExecutive Administrative Assistant, Supervisor
Oct. 2006 - May. 2008Dublin, OHAssisted CEO and COO for small-sized energy marketing company. Supervised receptionist/administrative assistant positions. Responsible for facilities management, including space planning, design and layout, as well as equipment purchases.
Johnson & Johnson Companies, NJExecutive Administrative Assistant
Dec. 2001 - Sep. 2006Skillman and Raritan, NJ
Kimberly Riggs Freelance Photographic Editing & ResearchPhoto Editor
Jan. 2000 - Sep. 2001Skillman, NJSelf-employed. Freelance business endeavor. Services included photo research, image cropping and photo editing for various clients, including Time Life Books and Hearst Corporation. Coordinated with magazine and book editors to identify the exact requirements for photographic content. Handled the tasks of conducting research, editing and presenting imagery to match and enhance textual content. Negotiated fees for photography utilized and obtained documentation rights and copyright permissions per contractual obligations.
BrightEdge
California, United States
RevLocal | A Hibu Company
Granville, OH
PulteGroup
Northeast, Cleveland, OH
Abbott
Columbus, Ohio
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