Instituto Conhecimento LibertaChief Communications Officer (CCO) & Chief Product Officer (CPO)
Feb. 2020 - May. 2023São Paulo, São Paulo✔ Direction, planning, organization, and control of activities in 5 areas of the company: CX, sales, social media, content, and promotional logistics, with a strategic vision, communication skills, and the ability to lead and motivate teams totaling 30 people. ✔ Active participation in the conception, implementation, and growth of the recurring education platform (which went from zero to over 60,000 students). ✔ Execution of over 70 digital sales events with seven-figure revenue in one day. ✔ Responsible for managing the online presence on social media platforms for influencer Eduardo Moreira, Instituto Conhecimento Liberta, and ICL Notícias, expanding from 3 active platforms with 315,000 followers to 16 platforms with 3.24 million followers. ✔ Collaborative work between departments such as sales, marketing, operations, administration, and finance, establishing resource management policies, structure, streamlining, and service optimization, fostering a culture of cross-functional collaboration. ✔ Development of strategic planning, identifying opportunities, evaluating feasibility, and providing recommendations on new investments or business development. ✔ Design and analysis of the company's product vision, defining product launch and commercialization strategies through OKRs and indicators. ✔ Leadership in the stages of the e-learning product lifecycle (Onboarding, Registration, Sales, CRM, Salesforce), from conception to commercialization and user experience, including market research, concept development, design, testing, launch, and support. ✔ Management of the sales cycle and sales team, including prospecting, qualification, proposals, negotiation, and deal closure. ✔ Development and implementation of marketing strategies, campaigns, online presence management, and the creation of relevant content for social media to establish authority.