Abercrombie & FitchAssociate Online Merchant
Oct. 2011 - Sep. 2013Columbus, Ohio▪ Managed female fleece and female bottoms for Abercrombie & Fitch, abercrombie kids, HollisterCo and Gilly Hicks websites. ▪ Managed product items through entire web process: coordinated skus, assigned launch dates, planned inventory levels, optimized product pages to create a brand-positive presentation while maximizing conversion and sales, and proactively prepared for markdowns and exit strategies ▪ Assisted in seasonal site redesign initiatives: developed merchandising requirements, tested beta sites for error detection, and worked with design and IT to implement changes ▪ Used appropriate analysis/reporting tools to create accurate reporting to the department level. Identified and reacted to trends in the business by raising awareness to online merchant team and partners in product merchandising, planning and inventory management ▪ Met regularly with Product Merchandising and Brand Senses partners to understand direction of the brand and future product lines. Used this information to protect brand integrity and hold the eCommerce experience to the highest industry standard ▪ Utilized the online product management system to organize and maintain product presentation on the web. Sequenced categories, sequenced items, chose color images, managed set dates and product loads, and turned product on and off as appropriate ▪ Researched other retail sites frequently to keep up-to-date on new technology, ideas, promotions and changes in product assortments