Addison GroupMedia & Public Relations Manager
Apr. 2022 - Aug. 2025Chicago, Illinois, United StatesAs Media & Public Relations Manager at Addison Group, I led full-spectrum external communications across the company’s executive search, talent solutions, and consulting brands. I served as a communications advisor and strategist, producing industry-specific collateral for Finance & Accounting Contract and Direct, Non-Clinical Healthcare, Information Technology, Cloud Solutions, Software Development, Digital Marketing, Human Resources, and Administrative disciplines. I managed media partnerships, coverage, and engagements, creating media kits, PR process libraries, press releases, and executive-level digital content. I collaborated daily with C-suite leadership to develop thought leadership initiatives, design promotional plans, and produce marketing materials. I also monitored brand identity across multiple subsidiaries, creating brand-specific content to strengthen cohesion and increase visibility for Addison Group as a comprehensive consulting and talent solutions firm. In addition, I supervised the recruitment, onboarding, and training of media and PR team members, while sourcing and managing freelancers for creative deliverables. I evaluated campaign performance by auditing KPIs and tracking ROI according to the preferred metrics of vertical leaders, ensuring communications strategies delivered measurable results.