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Work Background
MastercardAssociate Managing Consultant - Marketing
Jun. 2025Main Responsibilities: - Expertly managed development and delivery of multiple workstreams across industries including Banking, Retal & commerce, blending traditional marketing expertise with advanced AI-driven strategies. - Designed and implemented AI-embedded marketing strategies that aligned with client business objectives, leveraging predictive analytics to forecast customer behavior, optimize campaign performance, and deliver hyper-personalized digital experiences. - Led integration and optimization of the MarTech stack, enabling automated, data-driven marketing strategies that improved efficiency and business impact. - Partnered with senior client managers as a trusted advisor, managing high-level stakeholder relationships and ensuring successful delivery of insights, recommendations, and measurable results. - Analyzed consumer behavior, market trends, and large datasets to craft personalized, scalable marketing campaigns across digital touchpoints. - Directed end-to-end regional campaign planning and execution, including digital and social media campaigns, content marketing, customer experience initiatives, offline activations, and media management. - Built and presented sound business recommendations to clients, delivering clear and compelling presentations that influenced decision-making. - Provided leadership and mentorship to junior consultants, enabling ownership of day-to-day project management, while fostering collaboration across internal teams (Product, Business Development, and Advisors) and external vendors.
M&C Saatchi PerformanceRegional Account / Digital Marketing Manager
Oct. 2023 - Jun. 2025APACMain Responsibilities: - Manage and handle clients within APAC (Asia Pacific) Region in Fintech, logistics, groceries, transport, travel, FMCG industries. - Media Planning and buying and creating quarter, monthly strategy for media buying opportunities in the APAC, NAMER region - Manage and lead reporting, and Tracking ads Performance campaigns , attributions through digital performance tools: Google Campaign Manager 360 / DCM, Google AdWords, google analytics & tag manager, Ads manager, Sizmek, IAS, AppsFlyer, etc. - Manage & Lead a team of Media Executives, Reporting Executives, Ops, and Internal parties. Manage Media campaign execution on Biddable, Programmatic, & 3rd Party: Programmatic (DV360), Google BLS, Google AdWords (SEM, GDN YouTube Ads), Facebook Ads, TikTok Ads, Spotify Ads, The Trade Desk, Twitter Ads, 3rdParty Ad Networks (Remerge, REVx, JAMPP, etc.), etc. - Create Go to Market Strategy and competitive analysis for clients. - Conduct and run data-driven marketing through data analysis tools such as Salesforce Datorama and exercising data-driven planning via Python programming by creating machine learning assisted planning and Media performance benchmarking (performance forecasting) and advising clients on opportunities for digital ads investment based on data. Market exposure: China, Indonesia, Japan, South Korea, USA, Canada, Australia, India, Southeast Asia
Martech.co.idFounder / Editor
Jun. 2023 - May. 2025
M&C Saatchi PerformanceMedia Planner Buyer - APAC
Nov. 2021 - Oct. 2023Part of the APAC (Asia Pacific) Team, for Founded in 2006 as a mobile agency, M&C Saatchi Performance is built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times. Main Responsibilities: - Manage and handle clients within APAC (Asia Pacific) Region in Fintech, logistics, groceries, transport, FMCG industries, with Account/budget managed / Monthly billings: More than / > USD 1 Million / Month / Clients. - Media Planning and buying and creating quarter, monthly strategy for media buying opportunities in the APAC region - Reporting, and Tracking ads Performance campaigns, Attributions through digital performance tools: Google Campaign Manager 360 / DCM, Google AdWords, google analytics & tag manager, Ads manager, Sizmek, IAS, AppsFlyer, etc. - Lead a team of Media Executives, Reporting Executives, Ops, and Internal parties. Manage Media campaign execution on Biddable, Programmatic, & 3rd Party: Programmatic (DV360), Google BLS, Google AdWords (SEM, GDN YouTube Ads), Facebook Ads, TikTok Ads, Spotify Ads, The Trade Desk, Twitter Ads, 3rdParty Ad Networks (Remerge, REVx, JAMPP, etc.), etc. - Create Go to Market Strategy and competitive analysis for clients. - Conduct and run data-driven marketing through data analysis tools such as Salesforce Datorama and exercising data-driven planning via Python programming by creating machine learning assisted planning and Media performance benchmarking (performance forecasting) and advising clients on opportunities for digital ads investment based on data. Market exposure: China, Indonesia, Japan, South Korea, USA, Canada, Australia, India, Southeast Asia.
M&C Saatchi PerformanceSenior Media Executive - APAC
Jul. 2021 - Oct. 2021
KitaLulusPerformance Marketing & Data Analytics Lead
Apr. 2021 - Aug. 2021
WorkPonto.comCo-Founder / Chief Marketing Officer
Jul. 2020 - Jul. 2021
AIMS Immigration & Relocation SpecialistVP - Digital Marketing Manager
Jan. 2020 - Jun. 2021AIMS Immigration & Relocation Specialist is dedicated to supporting individuals and companies for all their migration and relocation needs. Incorporated in Singapore in November 2006, AIMS has since expanded its footprint with 13 offices situated across the Asia Pacific. AIMS offers an entire suite of services from skilled migration, business and investment migration, passport programs and relocation services. Main Responsibilities: • Own & manage marketing automation, digital marketing campaign, leads generation and Channels such as Blogs (Content marketing), Email marketing, Social Media, SEO, Remarketing, Facebook Ads, SEM (Google Ads), GDN, LinkedIn Ads, Twitter Ads, DV360 to improve brand positioning & promote growth. • Lead team of 4 to conduct market research, competitor research, A/B Testing, strategic partnership, event marketing & planning to create digital marketing & inbound marketing strategy, and develop marketing funnel using AARRR Framework. • Plan and monitor budgeting of the product campaign and KPIs (Revenue, MAU, ROI of channels, user retention, CAC, campaign cost, Conversion rate, Cost/Conversion, View through conversion, etc.) • Create data-driven analysis, tracking and report through multiple tools such as; Google Tag Manager, Facebook Pixel, BigQuery, Google Analytics, Google Search Console, Screaming frog, SEMRush, UberSuggest, into an accessible & integrated dashboard using Google Data Studio. • Collaborate closely with cross-functional teams and manage joint campaigns with partners (Goldman Sachs, Morgan Stanley, Fortress, and others). Key Achievements: • Acquire more than 40,000 leads & reduce Overall CAC (Customer Acquisition cost) in Paid marketing channels (FB Ads & Google Ads) by more than 60%. • Generate new revenue by 500K USD through a new digital marketing channel in talent mobility products & grow organic web traffic from 0 – 1.3 million in a year.
TigerWit GroupBusiness Strategy Specialist (Off-line & Digital Marketing)
Jan. 2019 - Oct. 2019TigerWit Group is a financial technology (fintech) company that combines cutting edge technology with financial platforms to provide investors a best of breed service, giving clients access to global interbank liquidity. TigerWit Limited is a company registered in England and Wales, company registration number 09479466. TigerWit is authorised and regulated by the Financial Conduct Authority (FRN 679941) with registered address in 7th Floor, Augustine House, 6a Austin Friars, London, EC2N 2HA, United Kingdom. Main responsibilities: • Create data-driven strategies, advice for content to achieve marketing campaign result & tracking and analysing the performance of advertising campaigns on Both Offline and On-line; Google Ads, Facebook Ads, and LinkedIn Ads, DSP, SSP , SEO Tools, ASO Tools (App Annie), web analytics tools, and App Analytic tools. • Reporting and present findings to management through charts, graphs, and other visual means to give product introductions, modifications, and design marketing campaigns. • Conduct regional market diagnostic through use of Business Intelligence tools (Tableau) to provide better marketing strategy and to achieve KPIs requirement. • Engage with the finance community and institutional for TigerWit marketing campaign in Indonesia.
ManulifeDigital Marketing Consultant
Sep. 2018 - Jan. 2019
The House of Representatives, Republic of Indonesia (DPR RI)Public Policy Analyst
Jun. 2018 - Sep. 2018Jakarta Metropolitan AreaCommission XI - Finance and Banking
WORLD ISLAMIC ECONOMIC FORUM FOUNDATIONClient Relationship
Nov. 2017 - Dec. 2017Kuala Lumpur, Malaysia
Various ClientsDigital Marketing Consultant - Freelance
Jun. 2016 - Sep. 2018- Working with Short term projects with clients in Government, and retail industries - Manage FB & Google ads campaign and do A/B testing for campaign performance. - Provide reporting in Excel sheets formats - Help client to optimize their overall funnel, landing pages, & advice on creatives recommendation. - Help client to improve their SEO and manage their blogs.
Ministry of Social Development (MSD)Project Assistant
Apr. 2016 - May. 2016Sarawak, MalaysiaInvolved in multi-lateral project between Indonesia-Malaysia-Brunei-Singapore in soft diplomacy approach by joint expedition and research team in deep borneo jungle in Malaysia mostly known natural sanctuary, Mulu National Park. As a project leader from Indonesian Team my responsibility was: - Manage and Coordinate team movement for the whole activities - Event planning and coordination both in bureaucracies and field - Become the cultural exchange agent for Indonesia culture
Consulate General of the Republic of Indonesia in Sarawak, MalaysiaProject Assistant - IT, Media & Public Relations Executives
Apr. 2015 - Mar. 2018Sarawak, Malaysia▪ Participate in project management in various projects of Consulate General Republic of Indonesia especially in Indonesian citizen protection in Malaysia ▪ In charge of various strategic events such as: 1. President of Republic of Indonesia Work visit committee in Kuching on 20-22 November 2017, ▪ In charge of IMWA (Indonesian Migrant Workers Award) as IT & PR executive IMWA roles: ▪ Promoting Immigrant worker rights from IMWA's product sales by coordinating with local Government and Local employer ▪ Manage and create a strategy for G2B, G2G Strategic planning with Malaysia and Indonesia parties. ▪ Coordinate communication with High ranking officials in Indonesia & Malaysia on issues of Immigrants Rights and Security.
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