Associate Managing Consultant, Marketing Services@Mastercard Data & Services
Verified
Prima Hanura Akbar is an award-winning marketing leader with 9+ years of global experience driving digital transformation, performance marketing, and AI-powered strategies across APAC, EMEA, and North America. He has successfully managed annual marketing budgets of USD $5–20M, delivering measurable business impact for top brands in banking, fintech, travel, FMCG, logistics, and insurance.
At Mastercard, Prima spearheads AI-enhanced marketing strategies, integrating MarTech ecosystems, predictive analytics, and machine learning to optimize campaigns, forecast consumer behavior, and deliver hyper-personalized digital experiences. Previously at M&C Saatchi Performance, he led regional media strategy and execution across 15+ global markets, managing multi-million-dollar portfolios for Grab, OVO, and other blue-chip clients, while pioneering innovations in MMM, incrementality studies, geolift, and brand lift frameworks.
Recognized as APAC Innovation Champion of the Year (Performies 2022) and multi-award winner at MMA Smarties and Campaign Asia Awards, Prima is known for his ability to blend creativity, data, and technology. His expertise spans SEM, social, programmatic, CTV/DOOH, and omni-channel media, supported by advanced analytics with Python, Datorama, Data Studio, and AppsFlyer. With a proven record of leading high-performing teams and influencing senior stakeholders, Prima thrives in fast-paced, high-stakes environments where marketing and business strategy intersect.More...