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Work Background
AdtailCreative Team Leader
Jun. 2025São Paulo, Brasil• As Creative Team Leader at Adtail, a performance-driven marketing agency from Grupo Cadastra, I lead the creative vision and execution of digital campaigns for a diverse portfolio of clients. My role combines strategic thinking, project management, hands-on creative direction, and team leadership to deliver innovative, data-informed solutions that drive business growth.
• Leading a multidisciplinary team of art directors, motion designers and copywriters, ensuring high-quality creative output aligned with brand strategy and performance goals.
• Collaborating closely with strategy, media, and CRM teams to co-create full-funnel campaigns with strong storytelling and conversion-driven design.
• Implementing creative testing practices (A/B and multivariate) to optimize performance and unlock insights.
• Fostering a culture of autonomy, collaboration, and experimentation across the creative team.
• Partnering with key clients to present ideas, gather feedback, and build long-term creative relationships.
TeadsCreative Strategist
Jan. 2024 - Feb. 2025São Paulo, Brasil• Collaborating closely with agencies, I drive the development and execution of cutting-edge digital strategies, helping brands maximize their potential across multiple channels and devices. I lead the adoption of Teads' innovative, creative solutions, fueling revenue growth and optimizing brand performance.
• As a strategic partner, I educate and guide clients and agencies on best practices for leveraging Teads Studio to achieve impactful, high-performing campaigns. By conducting in-depth market research, I identify emerging trends and competitive insights, using this knowledge to continuously refine and enhance our creative approach.
• I oversee the creative process of Teads' Brazil design team, ensuring smooth, efficient workflows and consistently meeting tight deadlines without compromising quality. Working seamlessly with cross-functional teams, I integrate creative and content solutions into larger business strategies, fostering a culture of collaboration and innovation.
• Additionally, I also develop storytelling and lead pitch presentations that align with sales strategies, delivering compelling proposals that win clients. I also represent Teads in external meetings (creative workshops and roadshows), building strong relationships and ensuring our creative solutions drive measurable success.
TeadsLead Designer
Jan. 2021 - Dec. 2023• Responsible for leading and developing a high-performing team of designers across Latin America, continuously driving innovation in processes and exploring new ways to optimize team performance without increasing headcount. Foster a culture of trust and autonomy, empowering team members to take ownership of their work and contribute their best ideas.
• By providing consistent, constructive feedback, I identify individual strengths and areas for improvement, taking a proactive approach to enhancing skills through tailored training and process improvements. I inspire and nurture talent, ensuring the team feels closely connected, motivated, and aligned with the broader mission.
• Oversee the distribution of projects based on team members’ strengths and expertise, ensuring that each task is handled by the right person for maximum impact. I also manage the approval process for key projects and daily tasks for strategic clients, ensuring high-quality execution and on-time delivery.
• Maintaining alignment with the company’s vision, I work closely with other managers and leaders to ensure smooth operation, identify synergies, and address co-creation needs for ongoing projects, driving collaboration and ensuring that all efforts contribute to our shared goals.
TeadsSenior Designer
Nov. 2017 - Dec. 2020São Paulo Area, Brazil• Provide tailored digital advertising solutions for the Latin American market, working directly with brands and agencies to align their KPIs with the most effective creative ad formats and features. My focus was on creating interactive ads that drive maximum engagement and performance.
• Manage the team's workflow, ensuring seamless coordination with the sales department and clients while meeting deadlines and optimizing productivity. I continuously refined processes to improve efficiency and deliver top-quality results.
• Collaborating closely with engineering teams in Romania, to ensure our solutions are technically optimized and meet client expectations. Additionally, actively participate in company workshops, both contributing to the planning and helping develop innovative solutions for clients, ensuring the events result in actionable outcomes for their business needs.
Babel-Azza Art Director
Mar. 2014 - Nov. 2017• Lead the creation of innovative and visually compelling concepts (Key Visuals) for both online and offline campaigns, including email marketing, magazines, websites, social media posts, and printed materials. I oversee the entire creative process from initial concept to final delivery, ensuring all projects go through the necessary stages of approval, revisions, and preparation for print.
• Actively participate in brainstorming and briefing sessions, collaborating with cross-functional teams to develop fresh ideas and strategies. I assign tasks based on team members' skills and strengths, providing guidance and mentorship to interns and junior designers, fostering their professional growth while ensuring high-quality execution of daily tasks.
Clients: Aché, Oswaldo Cruz Hospital, Kumon, Pfizer, Etapa, Evino and LeoPharma.
Bbox DesignDesigner
May. 2012 - Mar. 2014• I played a key role in the Mary Kay Hub, where I was responsible for gathering project briefs, managing deadlines, and overseeing the creation of all visual communication materials requested by the Marketing department. This included designing print and digital magazines, catalogs, email marketing campaigns, logos, and other marketing collateral.
• I ensured all files were properly prepared for printing and graphics, maintaining high-quality standards. Additionally, I took on a leadership role in training and managing the team, providing guidance and support to ensure consistent and efficient production of creative assets.
Bossa Nova Agencia | NanikleeGraphic Designer
Apr. 2010 - Nov. 2011Pampili’s and Dryzun's accounts responsible. Development of online advertising campaigns (banners, websites, e-mail marketing) and offline (catalogs, ads and etc).
Mill PublicitáArt Assistant
Aug. 2008 - Nov. 2009Assistant in the planning and production of corporate events. Development of visual communication (key visuals, event brand, flyers, hotsites and others). Presentations’ layouts.
Clients: Vivo, Natura, Gerdau, Roche e Kraft Foods
Associação Comercial de São Paulo (ACSP)Marketing Intern
Oct. 2007 - Apr. 2008
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