Creative Strategist with 10+ years of experience leading data-driven campaigns across LATAM. Expert in bridging creativity, performance, and production to deliver high-impact brand activations and ad innovations. Trilingual (EN/PT/SP) with strong cross-functional and client-facing experience in digital marketing and storytelling. At Adtail (Cadastra Group), I lead a multidisciplinary creative team, balancing execution and oversight to deliver innovative, data-informed campaigns that align with brand strategy and performance goals. My background combines creative direction, workflow management, and cross-team collaboration, ensuring high-quality outputs at speed and scale. Previously at Teads (adtech), I drove insight-based creative strategies, leveraging audience data and performance metrics to develop impactful digital campaigns. I also led design operations in Brazil and Latin America, managing global accounts and guiding designers with clear briefs and quality standards. Skilled in crafting and delivering sales pitches, I’ve supported commercial teams in presenting creative strategies, pitching performance solutions, and aligning proposals with client objectives. I thrive at the intersection of creativity and operations, streamlining processes, fostering collaboration, and delivering campaigns that are not only visually compelling but also strategically effective.More...
Laura Torres
Analista de Marketing Digital
Verified
Há 6 anos trabalhando com marketing digital, tenho domínio técnico de diversos veículos de mídia paga como Google e Meta Ads. Desenvolvo estratégias digitais voltadas a performance, com olhar analítico para toda jornada de compras. Realizo análise de dados e desempenho, elaborando relatórios e apresentações. Auxilio na construção de campanhas e estruturas de conta para atingir os objetivos, seja de leads ou vendas.More...