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Work Background
WNDYRExecutive Vice President of Growth
Aug. 2025Dallas-Fort Worth MetroplexLead the growth strategy for WNDYR — focused on expanding our impact, strengthening our partnerships, and helping more organizations unlock the power of modern, innovated human-centered customer experience and content strategies that drive real business outcomes.
AllataVice President, Head of Growth
Aug. 2023WorldwideIn my new capacity, I am responsible for: 📈 Driving Revenue Growth: Developing and implementing strategies to scale business opportunities and revenue streams. 🎯 Client Success: Ensuring that our clients not only meet but exceed their business objectives. 🤝 Partnership Development: Forging meaningful partnerships to expand our reach and create more value for our clients.
Stellar ElementsChief Revenue Officer (CRO)
Jun. 2023 - Aug. 2023Worldwideprojekt202 has become Stellar Elements... I continue my work under this incredible new brand.
RevGeniusMember
Mar. 2023Coach, Mentor, and Connector
projekt202Chief Revenue Officer (CRO)
Apr. 2022 - Aug. 2023WorldwideAt the request of senior leaders, I have returned to the firm to lead a global team in establishing and unifying our go-to-market functional areas. Our goal is to create a unified presence under a single brand, offering clarity to the marketplace and showcasing our extensive capabilities to drive substantial growth. This go-to-market transformation includes streamlining our sales, sales operations, and pursuit processes, paving the way for achieving $500M in revenue within four years. Together, we are poised for remarkable success.
SalesforceSalesforce Marketing Cloud - Manufacturing, Auto, and Energy Industry Sales
Sep. 2021 - May. 2022Texas, United StatesResponsible for driving business in major enterprise customers in the Energy, Utilities and Manufacturing industries for the Salesforce Marketing Cloud line of products and services.
OneDayChief Revenue Officer
Mar. 2020 - Sep. 2021Dallas-Fort Worth MetroplexLeader of the Marketing, Sales, and Client Success Advisor teams for this Series B business-to-business (B2B) Software as a Service (SaaS) firm. I refactored the entire go-to-market strategy implementing new account targeting methodologies using intelligent activity sequences aimed at our most desired prospects to significantly increase opportunity qualification at the time of sales engagement. These efforts broke down barriers between Marketing, Sales, and Client Success and unified these teams based on their shared objectives. I created, implemented, and educated the entire go to market team on new messaging based squarely on driving value and outcomes for our customers. I overhauled the Client Success team to elevate our engagement with executive sponsors and key contacts by creating and assisting them in executing executive playbooks based on key use cases that drive results and I pioneered and implemented the Strategic Alliance Program opening distribution channels and expanding sales capacity beyond our four walls. Key Results realized throughout my tenure thus far:
• 198% Year over Year Revenue Growth
• Decreased churn from 20% to 7% year over year
• Implementation of Divestiture Win-Back Strategy increasing revenue from divesture by 20%
• Increased average contract term from 11 months to over 16 months
DialexaVice President of Strategy
Sep. 2019 - Mar. 2020Dallas/Fort Worth AreaAs Vice President of Strategy for a pioneering company that creates cutting-edge digital products, my primary focus was on growth strategies aimed at Fortune 500 clients. In this crucial role, I spearheaded regional expansion strategies, developed new offerings, and crafted execution models to propel the firm forward.
projekt202Vice-President of Sales, North America
Aug. 2018 - Sep. 2019Dallas/Fort Worth AreaI spearheaded the go-to-market and sales strategies for a groundbreaking digital agency that revolutionized stakeholder experiences to drive exceptional business outcomes for customers. With full responsibility, I crafted and executed the strategic plan, surpassing sales targets in five regions across North America. During my tenure, I achieved remarkable results as a sales leader, tripling company revenue and sales within four years. Our revenue soared from $20M to $67M. I orchestrated the expansion of the sales team, elevating its size from seven to twenty-one members, while also streamlining our average days to close by 20%. Additionally, I boosted our close percentage to over 40% and achieved a 30% growth in average opportunity size.
projekt202Regional Vice-President of Sales
Nov. 2015 - Dec. 2018Dallas/Fort Worth AreaAs Regional Vice President, I led and inspired a dynamic 14-member team across three offices, spearheading year-over-year growth and driving sales development. My primary focus was on directing new business development and consulting sales strategies for major accounts, leveraging my expertise in transformative digital technology solutions. Through close collaboration with cross-functional leaders and managers, I successfully implemented strategies, provided comprehensive training and mentorship to the team, and consistently managed performance. My efforts resulted in an impressive 20%+ year-over-year revenue growth, contributing to an overall business growth of 22% in 2017. Moreover, I successfully led the projected closings of $45M in new opportunities, surpassing our ambitious $40M annual goal.
Hewlett PackardConsulting Sales Director
Dec. 2010 - Oct. 2015Dallas/Fort Worth AreaAs a leader in the HP Consulting Sales Organization, I effectively managed some of the largest enterprise accounts in the South-Central Territory, including AT&T, Southwest Airlines, PepsiCo, and CenturyLink. My team finished above sales plan every year averaging 111% attainment over my tenure here with the highlight being 128% attainment in FY2012.
EMCManaging Client Solutions Director, EMC Consulting
Jan. 2007 - Dec. 2010Dallas/Fort Worth AreaI led sales operations across a 25-state territory, driving $20M in revenue for a Fortune 500 provider of infrastructure systems, software, and services. As a key player, I oversaw vital growth and business development functions, including sales forecasting, revenue generation, channel strategy, strategic partnership development, and direct sales strategies. Collaborating with executive leadership, I orchestrated impactful marketing, sales, and customer service programs while effectively managing a seven-member team. Under my leadership, our team achieved exceptional results, securing 10 new net clients each quarter and earning recognition as the top Sales Region for the Microsoft Consulting Division in Q2 of 2009. Additionally, I successfully conceptualized and executed a go-to-market integration with the EMC field sales team, driving revenue growth for the commercial division's top 100 accounts. In 2008, I spearheaded a remarkable 30% year-over-year increase in sales. By spearheading a dedicated team, we consistently acquired 7-10 net-new clients per quarter, resulting in our achievement as the #1 Sales Region for two consecutive quarters in 2008.
EMCPractice Director
Aug. 2006 - Jan. 2007Dallas/Fort Worth AreaI was recruited to lead Geniant's (acquired by EMC) Portals and Collaboration Practice, taking charge of portal, workflow solutions, and user experience design services. Managing three strategic sales accounts, I successfully expanded the practice from 10 to 30 staff members and achieved a monthly revenue target of $1M. I played a key role in the smooth acquisition and integration of Bright Corner, a user-experience design firm and service line, solidifying our competitive market position. Surpassing expectations, I generated and closed deals worth $2 million, exceeding the established sales goal of $1.5M. Furthermore, I spearheaded the development and implementation of a cutting-edge go-to-market strategy that outpaced industry competition, yielding exceptional outcomes for both the company and our customers. Remarkably, I exceeded revenue targets by 25%, increased the effective hourly rate by 12%, and amplified deal sizes by 20%.
EMCSolution/Sales Executive
Aug. 2005 - Jul. 2006Dallas/Fort Worth AreaAt Geniant (Acquired by EMC) I was recruited to drive corporate expansion through increased sales of Portal, Collaboration, Workflow, Application Development, Service Oriented Architecture and Infrastructure professional services engagements. Established and cultivated key partnerships, generated strategic plans to elevate organizational performance, and coordinated account development operations. I exceeded $2.5M quota by selling $4.1M in professional services. Closed engagements totaling $1,250,000 during 1st month of employment. I also grew our portfolio by generating business with 15 net-new companies.
WNDYR
Dallas-Fort Worth Metroplex
Intelinet Systems
Dallas/Fort Worth Area
Oracle
Dallas/Fort Worth Area
McAfee
Dallas/Fort Worth Area
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