Gridiron FootballVice President Operations
Oct. 2020 - Aug. 2021Southlake, Texas, United StatesGridiron is reimagining youth sports and enriching the lives of young people in communities across the country. We’re on a mission to bring youth sports into the digital age, bringing a sleek and intuitive experience for parents, players, coaches and administrators rich in data and driven by an obsession with customer experience. As an early hire and core leader at Gridiron, I led Football Operations through the M&A integration process as we acquired more than 100 companies in 100 days. Along the way I structured our rapidly scaling team to align the CEO’s vision of sales driven operations with customer-centric execution on the ground. This required my team to develop, train and implemented standard processes for internal operations and customer-facing services while aligning tactical requirements from the field with strategic objectives from the CEO and Board of Directors. In this capacity I led service delivery to nearly 50,000 unique customers and more than 30,000 households across 25 states. Today I lead Strategy & Planning within Gridiron, focusing on the development and cultivation of a three-year Strategic Roadmap that will both deliver new revenue streams and expand revenue generation from our existing product portfolio. In this role I oversee and personally drive key deliverables in competitive and market intelligence, business and financial planning, corporate and strategic development.