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Work Background
Universidad de PalermoUsability (UX) Educator
Mar. 2022 - Jul. 2022Developed the academic content and taught the Usability (UX) course as part of the Bachelor’s Degree in Management with a focus on Digital Business. The course emphasized the importance of designing digital products like websites, apps, and e-commerce platforms centered on users while addressing business needs. Throughout the course, students learned to: • Identify user needs through Human-Centered Design (HCD).
• Create digital products that are more memorable, useful, and user-friendly.
• Enhance the profitability of digital businesses through improved user experiences
Experias UXFounder & Product Lead
Apr. 2020ArgentinaFrom my boutique studio, I lead design projects that integrate various areas and teams, extending the services I provide as a UX & Service Designer. I act as Head of Product, leading end-to-end processes for companies seeking clarity, structure, and tangible results across their websites, e-commerce platforms, apps, and services. Key responsibilities and highlights:
• Led more than 25 projects across LATAM, the U.S., and Europe in industries such as consulting, SaaS, tourism, tech, construction, and retail. • Built custom teams with branding, marketing, development, content, and visual design specialists. • Oversaw deliverables, workflows, and client communication for companies of different sizes and stages. • Designed internal methodologies, auditing tools, and iterative workflows based on human-centered design and digital strategy. • Collaborated with external agencies and partners in diverse areas to offer more integrated solutions.
Profesional independienteUX & Service Designer
Apr. 2020ArgentinaI design digital products from a human-centered perspective and adapt my skills to various projects and teams. I have collaborated with companies across various industries, including e-commerce, education, technology, and consulting, and with different work structures, ranging from internal teams to external agencies. This is a little bit of what I do: • UX Research: interviews, surveys, usability testing, empathy maps, and user analysis.
• Digital experience audits: evaluating websites, e-commerce platforms, and apps to identify friction and define actionable roadmaps.
• Experience design and strategic storytelling: information architecture, product storytelling, and high-fidelity wireframes, all thought through with strategic intent and focus. Responsibilities and deliverables highlighted:
- Improved conversion, retention, and value proposition clarity across multiple projects.
- Designing custom solutions for teams of different sizes with varying levels of digital maturity.
- Direct support to founders and product or marketing leaders in strategic decision-making.
- I facilitate the alignment between business, internal teams, and the real needs of users.
Universidad de PalermoAcademic Assistant of Interactive Communication - Verniers Chair.
Mar. 2020 - Aug. 2020Buenos Aires, Provincia de Buenos Aires, ArgentinaI assisted Prof. María Sol Verniers with academic planning, content presentation, project review, and tutorials with students in the Digital Communication course.
GodixitalStrategic & Commercial Consultant
Oct. 2019 - Apr. 2020Argentina y ChileI collaborated with small and medium businesses in Argentina and Chile, maximizing their online sales through strategic and commercial consultancies oriented to process optimization. - Established sales strategies in online channels to improve the quality of lead acquisition. - Redesigned commercial processes according to the needs of potential clients and the commercial team. - Trained sales teams in digital sales tools to maximize their closing rate.
Five! Media LabMarketing Assistant
Sep. 2018 - Jul. 2019Latinoamérica y España.- Designed product landing pages and commercial proposals for the sales team. - Redesigned sales-focused email marketing campaigns. - I wrote automatic email sequences.
TiendanubeSupport & Sales Guru
Mar. 2018 - Aug. 2019Buenos AiresAdvised clients of the company's Sellers segment to increase their sales through the e-commerce platform's functionalities and external integrations such as Instagram, Facebook, Google Analytics, and Email Marketing. ~90% individual rating in customer satisfaction and customer service quality surveys.
Vina EstudioEntrepreneur | Vina Estudio
Jan. 2017 - Dec. 2017Buenos Aires, ArgentinaIn 2017 I launched my first online venture selling women's clothing. The experience allowed me to practice what I learned from the Diploma in Digital Marketing, and it also was my starting path in the world of e-commerce. For this venture: - I designed the concept, the communication, and the sales strategy of the brand. - I also designed the e-commerce on the Tiendanube platform. - I produced the advertising and product photoshoots. - I managed email marketing campaigns, Google Ads, Instagram, and Facebook.
Pierini PartnersGlobal Account Manager
May. 2014 - Dec. 2016Argentina- Led the account team and coordinated all the agency's projects. - Managed emblematic branding and packaging projects for leading brands in Latin America, United States and Europe, such as Nestlé, PepsiCo, Allaire, SAVANT, Unilever, Chandon, and AB InBev. - I also recruited and onboarded new team members. Notable projects: ▪ Allaire Collection Priveé | Design Winner Pentawards 2016*. Branding and packaging design management for the three product varieties (tequila, vodka, and rum). ▪ Unilever, Rexona Antibacterial (Regular & Fresh varieties). Packaging design management for LATAM, UK, USA, Europe, Indonesia, Russia, and Australia.
Pierini PartnersAccount Manager
Jan. 2014 - Apr. 2014Buenos Aires, ArgentinaManaged more than 40 branding and packaging projects for brands in Latin America.
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