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Work Background
Levvee HospitalityChief Executive Officer
Jun. 2025Cairo, EgyptLevvee is defined as the definitive strategic partner for real estate owners and developers, transforming ambitious projects into enduring hospitality legacies and exceptional financial returns across the Middle East and beyond.
Our background, mixed between hospitality and real estate development, gives us a new vision for real estate hospitality from an investment point of view, ending with daily operation.
LEVVEE provides a comprehensive suite of services designed to guide our partners through every stage of the hospitality asset lifecycle. From the initial blueprint to long-term profitability, we act as your trusted advisor and representative, ensuring your vision is transformed into a high-performing asset.
Market & Feasibility Analysis: We conduct in-depth studies of site potential, supply and demand dynamics, and determine the optimal hospitality use for your real estate project. Product & Mix Strategy: Based on our analysis, we recommend the ideal product type—be it a hotel, serviced apartment, branded residence, or a mixed-use concept—and define the optimal unit mix to maximize market capture and revenue. Brand & Operator Selection: Leveraging our extensive network, we identify and secure the best-fit operator, from top-tier international brands (Marriott, Hilton, Accor, etc.) to bespoke local or white-label solutions, ensuring perfect alignment with your project's positioning and financial goals.Financial Modelling & Feasibility Studies, Commercial & Management Structuring, Contract Negotiation & Review.Design & Construction Oversight, Procurement & Supplier Selection, Pre-Opening Management, Third-Party & White-Label Management: For franchise agreements or standalone properties, we can act as the operator, implementing our best-in-class management practices to drive profitability and guest satisfaction.Ongoing Owner Representation & Performance Management, Lifecycle Asset Strategy, Hotel F&B Theming, and Bespoke Hospitality Brand Development.
DMG | Mountain View LifeChairman
Apr. 2020 - May. 2025Cairo, EgyptHead of Mountain View Life and hospitality division under the umbrella of DMG.
Responsible for all aspects of facility management, property management, and life management for all running operations and projects, From strategy, budgeting, feasibility, planning, customer NPS, annual objectives, and day-to-day operations to twelve livable projects across greater Cairo, North Coast, and Ein El Sokhna, In charging for 3K staff and 27K customers.
Heading the community, customer service, and CRM, attending the clients' meetings, monitoring the company commitments, Improve the customer experience through the PLM department.
Creating the yearly customer internal survey to monitor the operation and enhance the weak points.
Creating the quality assurance department to monitor the efficiency of our teams.
overall heading security, facility, paid service, community, PLM, leasing department, customer fans, quality assurance, maintenance claims department, and compound managers. Reviewing the yearly budget for all departments. work closely with the development department starting from the planning stage and design ending with the expected delivery date for all projects. Creating the community regulations and guidelines in all compounds.
Digitalization of all services and customer service systems.
Create our leasing and client property management department for leasing clients. The Hospitality scope includes the feasibility study of each potential hotel land including the number of keys and the best utilization of the area program, negations of the contracts with international operators, selecting the best operators, and studying the ROI and the brand equity.
Communicating with the operator to make sure of the alignment of brand standards, hiring all other operators and suppliers, following up on the construction timeline, and reviewing the hotel pre-opening budget. Signing four hotel contracts with IHG (Intercontinental Hotel Group) with almost 800 hotel rooms.
3B United Group and FBSGeneral Manager and Managing Partner (FBS)
Feb. 2015 - Apr. 2020Managing a group of companies for a variety of activities, such as contracting, food and beverage, media, event management, real estate, consulting, and exhibitions. In addition to running the daily operations, I was in charge of the finance department and the A&G department.
Strategy, budgeting, objectives, tendering, finance, consolidated activities of Dubai Brunch and Cairo Brunch, designing and operating more than five restaurants.
Al Jawhara Group of Hotels & ApartmentsGroup General Manager
May. 2005 - Feb. 2015Dubai•Implement the brand manual and standard operating procedures
Responsible for the overall operation of the hotel
•Functions related to risk management
•Managing key external relationships.
•Committed to the development and implementation of QMS, FSMS (food safety Management System) HACCP and continually improving its effectiveness.
•Acting as a change catalyst for achieving goals such as the Dubai Quality Appreciation Award 2008-2009 as the first 4-star hotel in Dubai to win the DQAP award.
•Ensuring the availability of resources by carrying out the resource management.
•Stimulating and encouraging empowerment, creativity, and innovation among the associates with the Board and its Advisors develop and implement the strategic plan.
•In conjunction with the Group Sales Manager/ Marketing Head, implement, and monitor a marketing plan.
•Develop working relationships with Government and other Public and Trade bodies.
•Cultivate a Corporate culture that reflects the objectives and tenets of the company.
•Ensure that the assets and liabilities of the company are properly protected.
•Ensure compliance with all legal and audit requirements.
•Discuss with the Board and its Advisors any issues that may have a material effect on the company. (Risk Assessment Functions)
•Establish necessary authority and controls in the day-to-day operations of the business.
•Hire and train the mid-level managers necessary to operate the business on a day-to-day basis.
•Develop the organization chart for the current, mid-, and long-term prospects of the company.
•The senior managers work effectively as a team for the benefit of the company and report progress regularly.
•Timely and accurate production of monthly management accounts.
•Effective cost controls. •Travel to different countries for sales and marketing calls
•Technical competence in dealing with clients and the international insurance market.
City Seasons HotelFinancial Controller
Jan. 2003 - Dec. 2005DubaiDirect and supervise all accounting staff and functions, communicating and enforcing values, policies, and procedures; implementing recruitment, selection, orientation, training, coaching, counseling, disciplinary, and communication programs according to Sunstone policies and procedures; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation strategies. Direct and supervises budget and forecast preparation. Develops accounting organizational strategies by contributing accounting and financial information, analysis, and recommendations to strategic thinking and direction; establishing functional objectives in line with organizational objectives. Ensure the timeliness and accuracy of all daily, weekly, monthly, and annual financial information.
Direct the development and implementation of internal controls to ensure the security of the Sun system.
and the accurate recording of assets, liabilities, income, expenses, and other transactions. Supervise the financial statement preparation and account reconciliation. Monitor financial activity for compliance with local, state, and federal laws. Report any unlawful activity to the Corporate Office Reporting statistical information at the executive and entry levels.
Marriott HotelsAccounting Manager
Aug. 1999 - Apr. 2003DubaiResponsible for shaping financial governance by implementing best practices.
Financial management which includes.
The core activities are bank reconciliation and control.
Prepare all journal vouchers.
Analyzing assets and liabilities.
Analyzing all expenses.
Analyzing FF & E
Analyzing all deposits.
Analyzing inter-company current accounts.
Analyzing the owner's current account
Prepare all contracts.
Create reports on Sun System- accounting software.
Month closing.
internal management reporting.
Statutory reporting.
Assist in the accounting for joint ventures, budgeting, forecasting & corporate accounting.
Involvement with tax accruals and a multitude of ad hoc commercial projects.
closing offering accounting advice and support; post transaction monthly management accounts and preparation for submission to senior management.
Control of an international subsidiary.
Preparation of annual and half-yearly statutory financial accounts and liaison with auditors.
Managing the cash flow budget and forecasts as well as spearheading the implementation of the group financial software.
preparing the monthly balance sheet: including prepayments and accruals,
manage the fixed asset register,
assisting the senior Financial Accountant with preparing the monthly FC report.
Risk-management functions.
Bin Ham oil GroupSenior Finance
Jun. 1996 - Mar. 1999Abu DhabiKey involvement in the development of controls
Plans and supervises the work of the accounts payable and personally handles involved or unusual Complaints or inquiries.
Maintains appropriation and revenue accounts posting on Sun System and supervises
Posting operations and data entry.
Prepares printed checks for invoices and special payroll situations.
Trains supervises, and coordinates the activities of Accounting Specialists.
Receives computer printouts and compares them with summaries to verify accuracy and reconcile errors.
Prepare federal and state tax statements.
Maintains labor, material, and equipment cost accounts and appropriation expenditure accounts for different departments.
Maintains general and subsidiary revenue and expenditure records, posting entries from supporting records,
Making adjusting entries, balancing against other records and preparing reports from such records.
Prepares monthly and other reports showing the encumbrances and expenditures for each fund and informs departments of the amount of their unencumbered balances.
Prepares financial reports about the status of expenditures in the budget.
Furnishes information to the management on a variety of matters relating to accounts maintained and similar financial information.
Risk management reporting
Budgeting Vital role in new business tendering
Financial reporting (day-to-day, monthly, quarterly, annually)
In-depth financial analysis to produce reports for the finance department and especially operations department
Reviewing the current chart of accounts to ensure accuracy Preparing monthly packages Recommendations and implementations
Hilton WorldwideInternal Controller
Dec. 1993 - Jun. 1996EgyptKey responsibilities were to lead & deliver risk-focused reviews
Responsible for conducting independent protective and constructive audits for the organization.
Communicated and coordinated audit status with senior auditors, managers, and clients through on-going phone calls, meetings, and correspondence
Performed administrative duties such as monitoring and reporting time utilization, preparing travel vouchers, and participating in the interviewing process.
Assisted in reviews of financial reports
Assisted in special projects such as cost studies, income tax, and insurance matters.
Prepared the monthly reports. Review the effectiveness of controls, financial records, and operations and is responsible for reporting findings to appropriate parties.
Examines records of the Organization to ensure proper recording of transactions and compliance with applicable laws. Inspects accounting systems to determine their efficiency and protective value.
Analyzes data obtained for evidence of deficiencies in controls, duplication of effort, fraud, or lack of compliance with management’s established policies or procedures. Prepare focused reports containing risk-based recommendations to the senior management that add value to agreeing actions.
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