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Work Background
Specialty Equipment Market Association (SEMA)SEMA SBN Select Committee Member
Jul. 2024As an SBN Select Committee member, I play an active role in advancing opportunities for women within the specialty equipment and automotive aftermarket industries. Through leadership, collaboration, and strategic initiatives, our committee works to provide valuable resources such as networking, mentoring, education, and recognition programs. By supporting career development and fostering connections, we aim to positively impact the industry by empowering women, promoting diversity, and driving progress within the automotive community.
Gearheads n' Gasoline PodcastCo Host
Feb. 2024United StatesAs co-host of the Gearheads n' Gasoline podcast, our mission is to amplify the voices of small business owners in the motorsports and automotive industry. We provide a platform for them to share their successes, challenges, and valuable insights. Together with Barry Alt from Motorhead Digital, we draw from our extensive experience in marketing and content creation in the restoration, fabrication, and racing industries to discuss strategies for a small business owner to thrive. Tune in to our podcast on LinkedIn, Instagram, Facebook, YouTube, Spotify, and Apple Podcast at Gearheads n' Gasoline.
Radical SpeedProfessional Photographer
Aug. 2023 - May. 2024United StatesPhotographer for all Street Outlaw No Prep Kings events held nationwide. I have the privilege of collaborating with an exceptional team of talented individuals to create captivating content for the show and the most prominent drivers and teams in the competition.
Topol MotorsportsSocial Media Manager
Feb. 2023 - Oct. 2023California, United StatesResponsibilities for Topol Motorsports: 1. Social Media Strategy: Develop & execute a comprehensive social media strategy for Topol Motorsports' debut in Street Outlaws No Prep Kings, Season 6. Align the strategy w/ the team's goals, brand identity, & target audience. 2. Content Creation: Create compelling & engaging social media content across Facebook, Instagram, & YouTube. Produce high-quality visuals, videos, & written content that showcases the team's performance, behind-the-scenes moments, & updates throughout the season. 3. Social Media Management: Manage & maintain all social media accounts for Topol Motorsports. Regularly update & monitor the accounts, respond to comments & messages, & engage w/ the online community. 4. Live Event Coverage: Provide real-time social media coverage during races & events. Keep fans & followers engaged & informed about Topol Motorsports' progress in the competition. 5. Audience Engagement: Interact w/ fans, followers, & supporters by responding to comments, messages, & inquiries. Foster positive relationships & create a sense of community around Topol Motorsports, encouraging fan loyalty & enthusiasm. 6. Campaign Planning & Execution: Plan & execute social media campaigns to promote Topol Motorsports' participation in Street Outlaws No Prep Kings, Season 6. 7. Analytics & Reporting: Monitor social media analytics, track key performance indicators (KPIs), & use data-driven insights to evaluate success, identify trends, & optimize future strategies. 8. Crisis Management: Monitor social media conversations. Address any issues or concerns promptly, implement crisis management protocols, & work closely w/ the Topol’s to manage any negative feedback or incidents. 9. Industry Awareness: Stay up-to-date w/ the latest trends, updates, & best practices in motorsports & street racing. Research & explore new platforms, features, & tools to enhance Topol Motorsports' social media presence & maintain a competitive edge.
Motorcycle ManiaSocial Media Manager
Feb. 2023 - May. 2023Sacramento, California, United StatesResponsibilities included: 1. Content Strategy: Develop & implement a comprehensive social media content strategy aligned with the goals & objectives of Motorcycle Mania (MM) 2023. Create engaging & relevant content for both social media platforms. 2. Social Media Management: Manage & maintain all social media accounts for MM 2023, including but not limited to Facebook, & Instagram. Regularly update & monitor the accounts, respond to comments and messages, & engage with the online community. 3. Campaign Planning & Execution: Plan & execute social media campaigns to promote MM 2023. Create compelling visuals, videos, & written content to drive engagement & increase brand awareness. 4. Community Management: Build & nurture an active & engaged online community around MM 2023. Interact with followers, respond to inquiries, & foster positive relationships with fans, participants, sponsors, & partners. 5. Analytics & Reporting: Monitor social media analytics & track key performance indicators (KPIs) to measure the effectiveness of social media efforts. Provide regular reports on social media metrics, engagement levels, & campaign performance to evaluate success and identify areas for improvement. 6. Live Event Coverage: Provide live social media coverage during MM 2023. Capture & share highlights, behind-the-scenes moments, & real-time updates to keep the online audience engaged & involved in the event. 7. Collaboration & Coordination: Collaborate closely with the marketing, communications, & event teams to ensure consistent branding, messaging, & alignment of social media efforts with overall event strategies. Coordinate with photographers, videographers, & content creators to gather assets for social media content.
Quick DriveProfessional Photographer
May. 2021 - Jan. 2023United StatesAs an experienced professional in the motorsports industry, I wholeheartedly support the services and products offered by Quick Drive, LLC. Through my expertise in photography and social media management, I provide comprehensive support to Quick Drive, LLC in promoting their offerings within the extreme motorsports industry. I provided event photography, capturing the excitement and adrenaline of extreme motorsports events where Quick Drive, LLC's products were showcased. Through my lens, I document the thrilling moments, the passionate participants, and the overall atmosphere, creating images that truly bring the event to life. In the realm of social media management, I leverage my expertise to develop and execute effective strategies for Quick Drive, LLC's social media platforms. From content creation to community engagement, I ensure that their social media presence reflects their brand identity and effectively engages with their target audience. By strategically planning and curating content, I helped Quick Drive, LLC expand their reach, build a stronger online presence, and drive meaningful connections with their audience. Lastly, I provided marketing consultation services to Quick Drive, LLC, providing valuable insights and recommendations to enhance their overall marketing efforts. Drawing from my extensive knowledge and experience in the motorsports industry, I provided guidance on strategies, brainstorming markets, and developing potential marketing campaigns. I was and am dedicated to helping them thrive within the extreme motorsports industry by capturing their products in the best light, documenting the excitement of events, and strategically promoting their offerings through digital channels.
BRIXBrandingCreative Services Manager
Jul. 2020United States1. Content Creation:
- Develop & implement creative content strategies aligned with client objectives & brand vision.
- Generate engaging and high-quality content for various platforms, incl. social media & marketing campaigns.
- Collaborate w/ the team to brainstorm ideas, develop concepts, & produce compelling written & visual content.
- Conduct thorough research on industry trends & target audience preferences for relevant & effective content.
- Maintain brand consistency & tone of voice across all content pieces. 2. Social Media Management:
- Develop comprehensive social media strategies tailored to clients' goals & target audience.
- Create and curate engaging social media content, including posts, images, videos, & infographics.
- Manage social media accounts, monitor performance, and analyze metrics for optimizing engagement & reach.
- Stay informed about industry best practices, emerging trends, & new platform features for maximizing social media impact.
- Collaborate w/ the marketing team to integrate social media campaigns into broader marketing initiatives. 3. Graphic Design:
- Co-lead the design process & vision with the owner, overseeing the creation of captivating graphics, illustrations, & layouts.
- Utilize design software (e.g., Adobe Creative Suite) to develop mock-ups, prototypes, & final designs.
- Ensure adherence to brand guidelines & effective communication of intended messages through design. 4. Project Management:
- Oversee the entire creative process, from concept development to final execution, ensuring timely & budgeted project delivery.
- Coordinate & communicate effectively w/ clients, internal teams, & subcontractors to gather project requirements & provide regular updates.
- Monitor project timelines, allocate resources, & resolve issues during the creative process.
- Conduct quality control checks to ensure deliverables meet high standards of creativity, quality, & client satisfaction.
SBM Management Services, LPClient Communications Manager
Apr. 2020 - Jul. 2020Sacramento County, California, United StatesBusiness Aspects • Collaborate with Account Management and Planning teams to develop effective campaign management, resource management tools and documentation. • Understanding different client profiles, market segments and products. • Facilitate, draft, and implement strategic planning for managers. • Identify and engage teams that will benefit from process change. • Improve the review process (including day-to-day presentations and continuous improvements reporting). • Long-term and strategic planning for KPI reporting. • Manage projects which involve heavy graphic design, materials, and direction.
SBM Management Services, LPClient & Social Media Communications Manager
Sep. 2019 - Apr. 2020Mcclellan, CaliforniaBusiness Aspects • Collaborate with Account Management and Planning teams to develop effective campaign management, resource management tools and documentation. • Understanding different client profiles, market segments and products. • Facilitate, draft, and implement strategic planning for managers. • Identify and engage teams that will benefit from process change. • Improve the review process (including day-to-day presentations and continuous improvements reporting). • Long-term and strategic planning for KPI reporting. • Manage projects which involve heavy graphic design, materials, and direction. Social Media • Increasing and monitoring the companies brand • Deliberate planning, strategy and goal setting • Developing social content, campaigns and strategy • Reputation management • Responding to comments on each of our accounts • Analyzing data to evaluate success of social media campaigns in relation to objectives • Coach employees company-wide on engagement best practices
KaosVette RacingMarketing & Team Manager
Feb. 2019United StatesMy role with the KaosVette team, includes ensuring the driver's safety by properly strapping him into the car. I record the car during testing and races in order to execute run analysis and tuning modifications. Additionally, I handle critical tasks such as packing parachutes and performing maintenance on the car, ensuring it operates at its peak performance. But my responsibilities extend beyond the track. I take charge of managing all aspects of the KaosVette brand, including social media and public relations. As a social media expert, I strategically manage the team's social media platforms, creating engaging content that resonates with fans and builds a loyal following. In summary, my role within the KaosVette team is multi-faceted. From ensuring driver safety to recording and photographing the car, from managing social media and public relations to overseeing the KaosVette brand and working on the car's maintenance, I am dedicated to supporting the team's success both on and off the track.
SBM Management Services, LPMarketing Communications Specialist
Aug. 2018 - Sep. 2019Mcclellan, California• Brand voice development. • Editing of content/ documents. • Marketing and advertising campaign development. • Providing consultative editorial services to ensure appropriate copy solutions are used, content accuracy and grammar consistency. • Responsible for producing clear, cohesive, concise, and effective copy for campaigns across print and digital channels to increase employee/ customer engagement, branding recognition and market penetration goals. • Manage multiple concurrent projects, including collaboration with outside resources and crossing departments, producing high quality /effective communication. • Improve strategic growth and sales objectives by developing a strategic communication plan. • Ensure market positioning and approved key messages are adhered to. • Direct communication strategies that promote and improve internal messaging and successes.
L3 Space & PowerSocial Media Specialist
Dec. 2017 - Jun. 2018Folsom, California• Coordinated branding and social activities internally and externally, building customer database, finding new marketing opportunities, and community management. • Oversaw the social media strategies for three divisions. • Conducted key word research and web statistics reporting. • Partnered closely with cross-functional teams and executives on messaging/ tone. • Research of competitors social strategies/ efforts. • Assisted in business development and client relations on a social level. • Arranged several seminars and events with social segmentation. • Prepared market plans and strategies to promote company’s products and services. • Executed the daily management of client brands, including metrics of weekly or monthly traffic and conversion data.
L3 Narda Microwave-WestMarketing Communications Administrator
Jan. 2017 - Jun. 2018Folsom, California• Coordinated internal communications programs for specific in-house projects requiring mass communication and buy-in from employees, ensuring an more cohesive and collaborative environment. • Managed external and internal marketing communications for L3 Narda Microwave-West, including marketing communications strategy, branding implementation, and project specific internal communications programs; encouraging reciprocal communications with customers. • Developed, implemented, and managed standard processes for all aspects of Marketing Communications and ensure process compliance. • Co-managed marketing budget $500k. • Provided guidance to Sector in contract compliance that provided services required by the exhibitors, thus reducing costs while maintaining strict time requirements for the Sector overall. • Managed all division trade shows (within and on budget).
Sacramento RacewaySocial Media Marketing Specialist
Jan. 2016 - Dec. 2023Sacramento, California AreaPrimary Duty:
Turn fans into customers
Turn customers into advocates All the rest:
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation across all platforms
Content management
SEO (search engine optimization) and generation of inbound traffic
Reputation management Manage response rate and quality
Identify negative feedback and apply conflict resolution principles
Hearth, Patio & Barbecue AssociationCommittee Member
Mar. 2015 - Sep. 2016
M&G DuraVentMarketing Manager
Nov. 2014 - Sep. 2016Vacaville, CA• Developed and implemented integrated marketing campaigns including branding, direct mail, print and web advertising, sales collateral materials, PR, promotions and events. • Collaborated with advertising and promotion managers to promote products and services. • Evaluate marketing analytics and develop appropriate course of action. • Produce written, multimedia content and manage pay-per-click (PPC) and programmatic advertising. • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities. • Designed and implemented programs which improved communication, quality of work and work output. • Develop and execute marketing strategic plans and quarterly campaigns. • Develop and lead marketing team in developing and executing new channels and partners. • Drove the development and implementation of media strategies that resulted in consistent brand awareness increases. • Development of presentation materials for conferences and client meetings. • Interviewed and hired new employees. • Managing annual marketing budget. • Provided strategic and tactical marketing guidance to/with team of five. • Managed all company trade shows (within and on budget : $1.2M).
FMC Technologies Schilling RoboticsMarketing Assistant
Jun. 2013 - Nov. 2014Davis, CAManaged inventory of merchandise surplus, maintenance of brochures and other media assets, coordinated corporate shows, including material design and printing. Results: ♣ Assisted with expense report processing and budget reconciliation to the Finance department. ♣ Manage logistics for domestic and international product movement. ♣ Coordinating the design, production, and distribution of t-shirts, hats, and other promotional materials for all Company departments. Strategies: ♣ Administrative support. ♣ Creation of document templates, editing, and proofreading. ♣ Trade Shows: Support for corporate shows, such as confirming hotel reservations, verifying travel arrangements, material design and printing, as well as shipping of materials. ♣ Negotiate contracts and schedules for tradeshows. ♣ Administering edits and postings to the Company intranet and public website. ♣ Responding to requests for graphics and product information from employees, trade publications, customers, and vendors.
Nicholson & Olson, CPAsOffice Manager
Nov. 2010 - Jun. 2013Roseville, Ca- Maintains office services by organizing office operations and procedures; inout time for payroll; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions. - Provides historical reference by defining procedures for retention, protection, retrieval, transfer, and disposal of records. - Designs and implements office policies by establishing standards and procedures; measuring results against standards; making necessary adjustments. - Completes operational requirements by scheduling; following up on work results. - Keeps management informed by reviewing and analyzing tax updates; summarizing information; identifying changes. - Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. - Achieves financial objectives by preparing managing office billing; managing collections; initiating corrective actions. - Contributes to team effort by accomplishing related results as needed. - Manage all resident checks and employment checks for subset NOW Ltd. - Work with managers to successfully increase occupancy by establishing stable and safe residents.
Annette Bauer Creative LLCFounder | Professional Motorsports, Automotive, & Event Photographer
May. 2009Sacramento, California AreaInvesting in authentic professional images can have a significant financial impact on your business opportunities. As Annette Bauer Creative LLC, I have had the privilege of being a regionally and nationally published photographer. These accomplishments speak to the quality and recognition of my photography and level of detail. At Annette Bauer Creative LLC, I understand the power of visual storytelling and how it can captivate audiences on social media platforms. By combining my photography expertise with strategic social media management techniques, I create compelling content that resonates with followers and helps businesses stand out in a crowded digital landscape. - Nationally published photographer | HotVws Magazine (October 2025).
- Nationally published photographer | Sick the Mag (Fall 2024 Issue 28).
- Nationally published photographer | Stance Auto Magazine (September - October 2023).
- Nationally published photographer | 9pg spread for American Tri-Five (March 2023).
- Nationally published photographer | 14pg spread for RPM Magazine (November 2022).
- Nationally published photographer | 8pg spread for StreetTrucks Magazine (July 2021).
- Nationally published photographer | 6pg spread for Diesel World Magazine (April 2020).
- Nationally published photographer | Cover for JEGS (July - August 2018). I am passionate about what I do, and driven by the opportunity to capture the essence and stories of remarkable people and their extraordinary machines. Let's work together to create memorable and impactful images.
Jackson Properties, Inc.Marketing Coordinator
Apr. 2005 - Oct. 2008
Lyon Real EstateMarketing Assistant / Property Management
Dec. 1997 - Mar. 2005Sacramento, California Area
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