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Work Background
Betaldo InvoicesChief Executive Officer
Sep. 2023SpainA revolutionary invoice standard for international and domestic trade, empowering suppliers to secure funding at the date of shipment, while offering deferred payment terms up to 180 days. The Betaldo Invoice is a powerful combo of:
- An advanced e-invoice system
- Assured funding on the date of shipment
- Comprehensive trade credit insurance
- Streamlined Notice of Assignment procedure
Stenn TechnologiesCreative Director
Jan. 2023 - Sep. 2023
Stenn TechnologiesChief Marketing Officer
May. 2020 - Feb. 2023Digitally challenged to new marketing strategies on fast growing markets.
StennChief Marketing Officer
May. 2020 - Feb. 2023Digitally challenged to new marketing strategies on fast growing markets.
Siberian WellnessCreative Advisor / Director of Communications
Mar. 2015 - May. 2020Москва, Россия
Siberian WellnessCreative Advisor
Jan. 2014 - Dec. 2018Moscow, Russian FederationSiberian Health - https://ru.siberianhealth.com/ru/ Strategic marketing implementation
- communications campaigns
- new products development and launch
- text bureau supervision and tuning
- PR activities (creative part)
- brand promo tactics
- new markets invasions
- corporate PR and HR-communications
- owners’ personal advising
Siberian Health (Official page)Creative Advisor
Jan. 2014 - Dec. 2018Moscow, Russian FederationSiberian Health - https://ru.siberianhealth.com/ru/ Strategic marketing implementation - communications campaigns - new products development and launch - text bureau supervision and tuning - PR activities (creative part) - brand promo tactics - new markets invasions - corporate PR and HR-communications - owners’ personal advising
Marketing MachineryCreative Director
Jan. 2013 - Dec. 2016Moscow, RussiaMarketing Machinery - strategic marketing communications agency http://marketing-machinery.com/
Friends TravelOwner
Nov. 2008 - Dec. 2014Spiritual father and creative director of the sailing travel agency FRIENDS TRAVEL - one of the first drivers of nautical tourism in Russia. Product development, promo, BTL and content providing.
Copy&CopyFounder / Senior Сopywriter
Jan. 2004 - Dec. 2014Moscow, Russian FederationCopy&Copy - first russian copywriting agency. Creative full-scale campaigns for international and local brands: ideas, concepts, slogans, wording, supervising. Launches, promo, correction of positioning. In a workflow with compliance, headquarters, researchers and product directors.
- targeted materials for all kind of media - from TV to BTL.
- special advertorial projects for the most intelligent Russian magazines
- namings and slogans for various products and technologies
- product corrections and development
- funny lovely stuff
International Clients: Bayer, HP, Sony, Toyota, Gedeon Richter, Schwarzkopf&Henkel, Bavaria, Columbia, Nokia, etc…
Local clients: Sportmaster, Greengate, Beeline, MTS, SnowQueen, Eurokommerz, etc…
Leo BurnettSenior Copywriter
Jan. 2002 - Dec. 2004Moscow, Russian Federation- adaptation of general texts and slogans, from English into Russian, for pan-Russia and
local campaigns
- creative concepts and copy for BTL activities
- copywriting for all materials of promo-campaign (outdoor, poster, press, print, web,
package)
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